Publié il y a 3 mois
Regional Marketing Lead, Americas - Existing
@ Sokin
Toronto, Ontario
En bref
Sokin is hiring a Regional Marketing Lead for the Americas, a full-time role reporting to the Director of Regional Marketing in London. The role drives brand adoption of Sokin's B2B global payments, FX, treasury and reconciliation services through localised go-to-market strategy, account-based marketing and events. No schedule, pay or work arrangement is stated.
Responsabilités :
- Develop and run regional go-to-market and marketing strategy for the Americas
- Localise global campaigns and lead account-based marketing for enterprise accounts
- Manage events, PR and partnerships to build Sokin's fintech brand
- Collaborate with global, sales and product teams
- Track campaign performance and report KPIs and ROI
Résumé des exigences :
- 7+ years of marketing experience, focused on regional or field marketing
- Track record of growing brand presence in a market, ideally fintech or payments
- Experience designing ABM strategies
- Strong project management and communication skills
- Data-driven mindset and familiarity with digital marketing tools
Outils et compétences
Source et dates
Site carrière / système de candidatures · teamtailor
- Date publiée par l’employeur
- 2026-08-25
- Première détection par notre source
- 2026-10-09
- Mise à jour du dossier source
- 2026-11-04
Ces dates décrivent le dossier source, pas une vérification en direct du recrutement. Consultez l’offre originale.
Détails du poste
| Niveau | Senior |
| Domaine | Marketing |
| Expérience | 7 an(s) et plus |
| Heures par semaine | 40 (estimé) |
| Déplacements | avion : modérés |
| Milieu de travail | Bureau, Chez les clients |
| Position | Assis et debout |
| Exigences physiques | physique faible · ordinateur élevé |
Résumé et détails rédigés par l’IA à partir de l’offre; l’offre de l’employeur fait foi.
Sokin
Profil d’entreprise sauvegardé
Renseignements historiques provenant d’un profil The Jobs API sauvegardé (champs LinkedIn/Crunchbase). Ils ne sont pas vérifiés en temps réel; les chiffres peuvent avoir changé. Les valeurs manquantes restent inconnues.
Unified global business banking
Description complète de l’entreprise
We remove the borders, barriers and burdens of international payments. We exist to support businesses succeed on the global stage, by removing friction to international trade. We’ve brought exciting financial and technical talent from across the globe together to produce products that empower our clients at home and abroad. We strive to build what’s next in global payments and banking.
- Abonnés LinkedIn
- 22 637
- Personnes associées sur LinkedIn
- 257
- Bureaux déclarés
- London, England WC1R 4BZ, GB
- Catégories d’activité
- Finance
- Payments
- FinTech
- Financial Services
- Autres noms enregistrés
- Sokin
- Spécialités
- Global Money Transfers
- FX
- Fintech
- and Payments
- Le profil indique une agence de recrutement
- Non
- Investissement total déclaré
- 192 334 159
La devise et la date d’observation ne sont pas fournies; ce n’est ni une valorisation actuelle ni une ronde de financement.
We remove the borders, barriers and burdens of international payments. We exist to support businesses succeed on the global stage, by removing friction to international trade. We’ve brought exciting financial and technical talent from across the globe together to produce products that empower our clients at home and abroad. We strive to build what’s next in global payments and banking.
| Champ | Valeur |
|---|---|
| Secteur | Financial Services |
| Taille | 51-200 employees |
| Siège social | London, England |
| Type d’organisation | Privately Held |
| Fondée en | 2019 |
| Spécialités | Global Money TransfersFXFintechand Payments |
| Offres sur Jobsy | 3 |
| Voir la page |
As the Regional Marketing Lead, Americas you will take ownership of activating and driving Sokin’s presence within the region. Reporting directly to the Director of Regional Marketing based in London, you will collaborate closely with the global marketing team and in-house experts to develop and execute go-to-market (GTM) strategies tailored for the region.
This is a key leadership role where you will spearhead marketing campaigns, build local partnerships, and establish Sokin as a trusted fintech leader in the region.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business so businesses thrive wherever they choose to grow.
We deliver services across:
Global payments and receivables
Foreign Exchange (FX)
Treasury management
Finance reconciliations
We are rapidly expanding, with an established presence across EMEA, APAC, and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries including sports and entertainment, logistics, travel, and technology. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities:
1. Regional Activation & Strategy:
Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin’s solutions in the region.
Localise global marketing campaigns to ensure they resonate with the audience in the region.
Identify market opportunities and customer segments to optimise growth and engagement.
Manage and execute event marketing tactics across hosted, online and in-person events and conferences.
2. GTM Execution & Account-Based Marketing:
Collaborate with in-house teams and external partners to execute go-to-market (GTM) strategies effectively.
Design and implement targeted Account-Based Marketing (ABM) campaigns to engage high-value prospects and key enterprise accounts.
Work closely with sales and partnerships teams to identify, prioritise, and develop personalised marketing strategies for strategic accounts.
Lead the launch of new products and services, ensuring cohesive messaging and brand consistency.
Develop localised content and campaigns that align with global strategies while addressing regional nuances.
3. Brand Positioning & Awareness:
Establish Sokin as a leading player in the fintech space through targeted PR, thought leadership, and community engagement.
Manage partnerships with local influencers, industry associations, and media to amplify brand visibility.
Act as a brand ambassador, representing Sokin at key industry events and panel discussions.
4. Team Collaboration & Stakeholder Management:
Work closely with the global based marketing team to align on global strategy and share best practices and collaborate on performance marketing, product marketing and brand initiatives for the region.
Collaborate with the sales, product, partnerships and customer success teams to ensure a unified approach to customer engagement.
Partner with sales development teams to create ABM playbooks and coordinate account penetration strategies.
5. Performance Monitoring & Reporting:
Track and analyse the performance of campaigns using data-driven metrics.
Monitor ABM and campaign effectiveness, including account engagement, pipeline influence, and revenue attribution.
Regularly report on KPIs, ROI, and market insights to the Director of Regional Marketing.
Continuously optimise campaigns based on performance data and feedback.
Key Skills & Experience:
7+ years of experience in marketing, with a strong focus on regional or field marketing.
Proven track record of activating and growing brand presence within a specific market, preferably in the fintech or payments sector.
Experience designing and executing Account-Based Marketing (ABM) strategies, including account selection, persona development, and multi-channel campaign orchestration.
Experience working with cross-functional teams in a fast-paced, dynamic environment.
Strong project management skills and the ability to balance strategic planning with hands-on execution.
Excellent communication and interpersonal skills to influence internal and external stakeholders.
Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly.
Familiarity with digital marketing tools.
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