Account Manager

Job Summary

Are you interested in joining a fast-growing company dedicated to saving lives? Action First Aid's mission is to make homes and workplaces safer by empowering individuals with lifesaving products and services. We are seeking a driven, customer-focused Account Manager to manage and grow our existing B2B First Aid Training customer base while converting new leads that come inbound.

In this role, you'll be responsible for building strong, long-term customer relationships, identifying opportunities to grow accounts, and converting inbound leads into new customers. You'll also oversee the coordination of training courses, working closely with instructors and customers to ensure an exceptional experience from initial inquiry through course completion.

We're looking for someone who is hungry to succeed, thrives in a fast-paced environment, and takes pride in delivering outstanding customer service. The ideal candidate is highly organized, detail-oriented, responsive, and comfortable balancing sales responsibilities with the operational demands of a people-focused service business.

Key Responsibilities

Account Management & Sales Growth

• Manage and grow an assigned portfolio of B2B training customers, building strong relationships and identifying opportunities to increase business.
• Respond promptly to inbound leads and customer inquiries, converting opportunities into confirmed training bookings.
• Proactively engage existing customers to understand their training needs, identify upcoming certification renewals, and secure repeat business.
• Identify opportunities to expand relationships with existing customers through additional training programs and services.
• Maintain accurate customer records, sales opportunities, and follow-up activities within our business systems.
• Support RFP responses and larger customer opportunities as required.

Training Coordination & Operations

• Coordinate training courses from initial booking through successful delivery, ensuring a seamless experience for customers and instructors.
• Gather customer requirements, confirm course details, coordinate instructor availability, and arrange training logistics.
• Build and maintain strong relationships with our instructor network to ensure reliable, high-quality course delivery.
• Manage course registrations, participant communications, pre-course preparation, and post-course follow-up.
• Proactively identify and resolve scheduling conflicts, instructor changes, and other unexpected operational challenges.
• Ensure training documentation, customer information, and billing details are accurate and complete.

Customer Experience & Responsiveness

• Deliver exceptional customer service through timely, professional, and proactive communication.
• Take ownership of customer requests and challenges, ensuring issues are resolved quickly and effectively.
• Follow up with customers after training to gather feedback, answer questions, and identify future opportunities.
• Maintain a high level of attention to detail to ensure customer commitments are consistently met.
• Demonstrate flexibility when urgent customer or instructor needs arise, including occasional after-hours calls or emails when necessary.
• Collaborate with the broader team to ensure incoming customer inquiries are addressed promptly and customers receive a consistently positive experience.

Qualifications

• 3–5 years of experience in account management, inside sales, customer service, or a related role.
• Demonstrated ability to build customer relationships, identify sales opportunities, and grow existing accounts.
• Strong verbal and written communication skills, with a commitment to timely and professional customer responses.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, results-driven, and comfortable taking ownership of both sales targets and customer outcomes.
• Strong problem-solving skills and the ability to adapt quickly when unexpected challenges arise.
• Comfortable balancing sales responsibilities with scheduling, coordination, and other operational tasks.
• Proficient with common business software.
• Positive, energetic attitude with a collaborative, team-oriented mindset.

Why Join Us?

• Opportunity to make a meaningful impact in a fast-growing organization that's making our communities safer.
• Competitive base salary plus performance-based incentives.
• Flexible benefits plan.
• Action Days! 5 additional paid days off throughout the year.
• Employee recognition program.
• Recurring staff socials.
• Collaborative and supportive team environment.

About Us

At Action First Aid, we're on a mission to build a nation of life-savers. For over three decades, we've been Canada's trusted leader in first aid, CPR, and AED training and education, equipping individuals and organizations with the skills, confidence, and tools to act when it matters most.

Our engaging, hands-on and blended courses — led by dynamic, inspiring instructors — make learning memorable and fun, turning knowledge into life-saving action.

As innovators in AED access and awareness, we're creating cardiac-safe communities where we live, work, and play. Through our innovative SaveStation® AED cabinets, we're making life-saving AED devices highly visible and publicly accessible 24/7 both inside and out, because every second counts during sudden cardiac arrest.

Join us as we make a life-saving difference in communities across Canada. Together, we can inspire action, foster safety, and empower people to save lives.

If you're a motivated, customer-focused sales professional who enjoys building relationships, growing accounts, and making things happen, we'd love to hear from you!