Account Manager - Paid Search (SEM/PPC)

Company Description

With over 14 years of experience, Catalyst is staffed with the best search professionals in the field. In 2006, Catalyst was purchased by WPP, the world’s largest communications services group. By 2008, Catalyst became the sole search agency for GroupM and in 2013 Outrider Canada was rebranded to join the GroupM global search effort and became Catalyst Canada.

Job Description

The Account Manager is responsible for the day-to-day management of a client's paid search marketing initiatives. This includes managing the execution of search marketing strategies based on a client's business objectives.

Primary Responsibilities

• Manage search and display marketing campaigns for Fortune 1000 clients
• Create, manage and execute strategic search marketing plans that meet client’s goals
• Define a campaign strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on Insertion orders, Campaign strategies and tactics
• Oversee and deliver on Account Management business processes
• Forecast, generate and maximize revenue opportunities with clients
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Scope and develop new business with companies looking to meet their marketing goals using search marketing
• Cross-functional campaign development with internal SEO teams as well as sister media agencies
• Maintain positive client relationships, expectations and communications with the assistance of internal resources

Secondary Responsibilities

• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements to accounts
• Aid in creation of new business presentations, POVs, best practices and key process documentation

Qualifications

• Bachelor’s degree or relevant college certificate
• Minimum of two (2) years of paid search agency experience
• Bilingual in French and English
• High level of attention to detail and the ability to handle and prioritize multiple accounts
• Ability to interact in a professional manner and deal with clients face-to-face
• Experience using search advertising platforms (Google AdWords, Bing Ads)
• Experience with analytical tools (Google Analytics, Web Trends, Omniture)
• Experience with Bid Management tools (Marin & Searchlight)
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Technical and analytical mindset
• Google Certification is an asset

Additional Information

Catalyst encourages applications from all qualified candidates and has an exceptional record of accommodating persons with disabilities. If you need accommodation at any stage of the application process, or would like more on our accommodation policies, please contact Adam Virk at adam.virk@catalyst or 416.342.6690