Advertising Specialist

We are looking for a dynamic, results-driven Advertising Specialist to drive the execution and optimization of our multi-channel paid media campaigns. Reporting to the Digital Advertising Manager, you will work closely with media agency partners, internal creative production, analytics, content marketing, and digital product teams to deliver high-performing campaigns across the entire marketing funnel. You will take ownership of specific advertising channels—such as paid search, programmatic display/video, direct partnerships, and sponsored events—translating business priorities into high-impact media placements, actionable audience targeting, and measurable ROI.

Advantages
Advantages of the Role and Company
Comprehensive Multi-Channel Exposure: Direct hands-on ownership across paid search, programmatic video/display, streaming audio, digital out-of-home (DOOH), connected TV, and high-visibility sponsorships.

Modern Marketing Tech Stack: Leverage enterprise-grade campaign workflow and analytics tools, including Adobe Workfront, Adobe Analytics, Google Marketing Platform, and major ad exchange ecosystems.

Collaborative & Agile Team Dynamic: Partner with cross-functional peers in advanced analytics, creative content, paid social, and agency partners in a high-velocity, supportive environment.

Data-Informed Campaign Optimization: Use real-time audience telemetry and behavioral analytics to test creative, reallocate spend, and drive tangible business growth.

Exceptional Total Rewards: Enjoy a competitive compensation model featuring non-matching corporate RRSP contributions and performance-driven bonus opportunities.

Responsibilities
Job Responsibilities
Campaign Execution & Project Management:

Coordinate end-to-end delivery of paid advertising initiatives, managing timelines, trafficking assets, and review cycles via Adobe Workfront.

Partner with content, paid social, advanced analytics, and agency teams to ensure cohesive integration across paid, owned, and earned channels.

Act as an operational liaison with external media agency teams to execute media plans, resolve trafficking bottlenecks, and hit critical launch dates.

Media Strategy & Briefing:

Draft comprehensive, insight-backed media briefs aligned with full-funnel marketing goals and product launch milestones.

Mine audience segments and behavioral data using Adobe Analytics to target high-value prospect groups.

Work closely with agencies to monitor and evaluate channel mix and pacing against overall business goals.

Analytics, Optimization & Reporting:

Build and maintain consistent campaign performance reports and dashboard views alongside digital analytics teams.

Analyze mid-flight telemetry to recommend real-time bid adjustments, creative refreshes, and tactical reallocation of media spend.

Surface post-campaign findings and actionable takeaways to shape future media planning cycles.

Financial Stewardship & Governance:

Maintain campaign budget tracking across all active flights, verifying accurate agency billing, invoice reconciliation, and cost attribution.

Qualifications
Job Qualifications
Education & Experience:

University degree or college diploma in Marketing, Advertising, Communications, Business Administration, or equivalent practical experience.

2+ years of hands-on experience in paid digital media planning, execution, or campaign management.

Demonstrated familiarity running campaigns across platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Adobe Advertising Cloud, Reddit, Spotify Ad Studio, or programmatic DSPs.

Core Competencies:

Practical understanding of full-funnel media strategy, digital attribution models, mobile tactics, and third-party ad serving (e.g., Campaign Manager 360 / DoubleClick).

Strong project management capabilities with the agility to manage concurrent flights under tight delivery schedules.

Advanced proficiency in Microsoft Excel and data visualization tools for campaign performance analysis.

Clear, diplomatic communication skills with the ability to articulate media metrics to cross-functional stakeholders.

Assets & Preferred Background:

Prior advertising agency or media planning agency background is a strong asset.

Experience within financial services, fintech, or similarly regulated industries is highly desirable.

Summary
The ideal Advertising Specialist is an analytical, proactive marketer who combines meticulous execution with an appetite for digital experimentation. If you bring a keen eye for campaign detail, love digging into media analytics to uncover growth opportunities, and excel at fostering collaborative agency and internal partnerships, this role provides the runway to lead multi-channel initiatives that drive substantial brand and performance impact.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [email protected] to ensure their ability to fully participate in the interview process.

This posting is for existing and upcoming vacancies.