Aftermarket Sales Representative

Founded in 1960, Liftow is North America's largest Toyota forklift dealership. As Toyota is the world's leading forklift brand, our mission at Liftow is to provide exceptional material handling equipment, products, training, and customer service to our clients. With a deep commitment to our core values, Liftow proudly operates full-service branches across Ontario, Quebec, New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.

What We Offer

✅ Competitive total compensation
✅ Guaranteed commissions for the first 3 months
✅ Highly competitive monthly commission program
✅ Company-provided car allowance and gas card
✅ Company-paid cell phone and mobile plan
✅ 3 weeks of vacation from day one
✅ Monday to Friday, daytime schedule
✅ 100% employer-paid group insurance (medical, dental, vision, life, disability, and more)
✅ Paid sick days
✅ Employer RRSP contribution of up to 4%
✅ Comprehensive training and structured support
✅ Genuine opportunities for career advancement within the organization

Position Summary

The ASR is responsible for the growth in sales of after-market products and services for both new and existing customers within a territory. This position requires the ability to travel to customer sites as required; a valid driver’s license is required.

General Accountabilities

• Achieves sales targets as determined by company
• Solicits new business within territory
• Performs a customer service function including initiating and follow-up with customers to resolve problems as it relates to invoicing, products, or services
• Creates and maintains sales activity on a regular basis in D365 including tracking all sales call activity and appropriately converting and closing all leads and opportunities in a timely manner.

Specific Accountabilities

• Visit customer at time of delivery with the equipment representative to ensure PM Service sale. All visits must be logged in D365 as activities.
• Promote and sell short term rental agreements to new and existing customers
• Perform field investigation on the maintenance of the Units in Operation (UIO) list by conducting a fleet reconciliation with existing customers to create new opportunities. Report any differences to Corporate Fleet Coordinator via D365. Bring service market share on UIO up to 80% in APR.

Education & Work Experience

Post-secondary or equivalent education proficiency and/or 2-5 years’ experience in a sales position. Prior experience in the material handling industry or service sales would be an asset.

Competencies and Skills

• Proven ability to sell
• Excellent interpersonal and communication skills (written and verbal)
• Well-developed negotiation skills
• Ability to effectively establish rapport, present information and respond to questions
• Ability to solve practical problems and deal with a variety of variables
• Ability to write business correspondence
• Proficiency in Microsoft Word, Excel, and Power Point
• Ability to be organized with respect to on-going calls/discussion for follow-up – record keeping
• Ability to provide creative solutions to unique customer/Liftow requirements
• Ability to initiate and maintain territorial activity via various methods of contact
• Ability to communicate effectively with all levels of management and customer personnel

AI Use in Our Hiring Process:

As part of our recruitment process, we may use artificial intelligence (AI) tools to help review applications or support parts of the screening process.

All stages of the hiring process are subject to human review, oversight, and final approval. While AI‑supported tools may assist in certain steps, they do not replace or determine human decision‑making.

Privacy Policy:

We also take privacy seriously. Any personal information collected during the hiring process is handled responsibly and in accordance with applicable privacy laws.

Equal Opportunity Employer:
Liftow is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.