Analyst, Marketing Analytics

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For

Marketbridge is seeking an Analyst, Marketing Analytics to support the reporting, measurement, and analytics work that helps teams understand the performance of modern B2B marketing programs.

This is an early-career role for someone who enjoys working with data and wants to build practical experience in B2B marketing measurement. The Analyst will gather and prepare data from media, web analytics, CRM, and marketing automation systems; help maintain accurate dashboards and reports; and support the quality assurance of web tracking and conversion events.

Working closely with more senior members of the Marketing Analytics team, the Analyst will help turn raw data into consistent, usable reporting. The role focuses on careful execution, data quality, documentation, and clear communication. Senior team members will provide direction on measurement approaches, interpret findings, and lead performance narratives and recommendations.

The ideal candidate is accountable, reliable, detail-oriented, and curious. They bring strong data management and manipulation skills in tools like Microsoft Excel or Google Sheets, communicate clearly, and are interested in growing their knowledge of B2B marketing measurement, analytics platforms, and reporting tools. Experience with specific platforms is helpful, but a willingness to learn and apply feedback is essential.

Key Responsibilities

• Collect and extract reporting data from platforms such as web analytics, paid media, marketing automation, CRM, and other campaign systems; organize and store securely for dashboard integration, analysis, and reporting presentations.

• Prepare, cleanse, normalize, and validate datasets in Excel and other approved tools. Check for missing values, duplicates, inconsistent naming, formatting issues, and other data quality concerns, and document or escalate issues.

• Use Excel and approved AI-enabled tools, including ChatGPT or Claude where appropriate, to support data preparation, QA, and repeatable workflows while following company and client data handling requirements.

• Maintain existing dashboards and reporting assets by refreshing data, checking filters and calculations, confirming date ranges and labels, and flagging unexpected changes or errors.

• Support the formatting and quality assurance of dashboards, charts, tables, and reporting presentations so that outputs are accurate, readable, and consistent with established templates.

• Assist with web analytics tracking QA and troubleshooting, including checking tags, conversion events, URLs, and reporting behavior against documented requirements; record findings and work with senior teammates to resolve issues.

• With support from senior Marketing Analytics teammates, coordinate with Strategy, Media, Marketing Technology & Operations, and other internal teams to confirm understanding of reporting data sources, KPI definitions and calculations, deliverable timelines, and reporting needs.

• Support recurring and ad hoc reporting requests, internal presentations, proposal materials, and other analytics work under the guidance of more senior teammates.

• Build technical skills through hands-on project work, feedback, and relevant training or certifications in analytics, tagging, visualization, and marketing platforms.

Qualifications

• A recent graduate or early-career candidate with a degree, diploma, or equivalent learning in analytics, marketing, business, economics, mathematics, statistics, information systems, or related field. Relevant project, internship, co-op, or work experience is welcome; extensive professional experience is not required.

• Advanced working knowledge of Microsoft Excel, including formulas, lookups such as XLOOKUP or VLOOKUP, PivotTables, sorting and filtering, charts, and formatting. Able to explain how they have used Excel to organize or check data.

• A data-driven mindset, with strong attention to detail and an understanding of why accuracy, consistency, and documentation matter in reporting.

• Comfort working with structured data and performing basic checks such as comparing totals, identifying blanks or duplicates, standardizing fields, and spotting values that appear inconsistent.

• Clear written and verbal communication skills, including the ability to explain a data issue, ask focused questions, and share work status reliably.

• Strong accountability and follow-through; able to manage assigned tasks, meet agreed deadlines, and raise risks or blockers early.

• Curiosity about B2B marketing measurement, digital analytics, campaign performance, and how data can help teams make better decisions.

• Interest in using AI-enabled tools to assist with routine analytics work, paired with the judgment to review outputs for accuracy and follow data privacy and client requirements.

• Experience or familiarity with Google Analytics (GA4), Google Tag Manager, Looker or Looker Studio, Adobe Analytics, Adobe Tags/Launch, Google Ads, LinkedIn Campaign Manager, Microsoft/Bing Ads, or other marketing platforms is an asset, but not required.

• Exposure to SQL, basic statistics, data visualization, or presentation tools such as PowerPoint is an asset. Training and development will be available for relevant analytics platforms and tools.

Our Culture

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to:

• 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.

• 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.

• 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.

• 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.

• 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

This is a remote role, required to work in EST hours.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is TBD.

Final compensation will be determined based on the successful candidate’s qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role’s core requirements. $56-67k Base