Chief Marketing Officer

Karma and Luck is seeking a hands-on Chief Marketing Officer with a proven track record of scaling consumer brands through influencer marketing, paid media, compelling creative, and disciplined growth strategies.

We are a modern spiritual lifestyle brand offering meaningful jewelry and home décor through e-commerce, retail stores, marketplaces, and wholesale. Reporting directly to the Founder & CEO, the CMO will own our marketing strategy, execution, team performance, and measurable business results.

This role requires someone equally comfortable building a growth plan, reviewing ad accounts, developing creator campaigns, briefing creative teams, and making daily decisions about performance and spending.

In this role, you will:

• Own profitable growth. Build and execute an integrated marketing plan connecting brand awareness, customer acquisition, retention, and revenue growth.
• Scale influencer marketing. Build a repeatable system for identifying, recruiting, activating, and retaining creators across our product categories. Lead gifting, paid partnerships, affiliates, ambassadors, UGC, and creator partnership ads.
• Turn creator content into sales. Establish clear processes for content briefs, usage rights, delivery schedules, testing, and scaling successful assets through paid media.
• Lead paid media directly. Oversee Meta, Google, and other relevant acquisition channels. Regularly review campaign performance, challenge agency recommendations, and guide budget allocation, testing, and optimization.
• Drive creative strategy. Develop strong messaging, advertising concepts, product storytelling, and promotional campaigns. Build a consistent pipeline of fresh creative with clear testing priorities.
• Improve the customer journey. Partner with e-commerce, merchandising, and CRM teams to improve landing pages, product pages, conversion rates, email and SMS performance, repeat purchases, and customer lifetime value.
• Connect marketing across channels. Support retail traffic, marketplace growth, wholesale initiatives, and product launches with a consistent brand message.
• Build and manage an accountable team. Lead internal employees, overseas specialists, freelancers, and agencies with clear ownership, deadlines, and performance expectations.
• Own budgets and measurement. Track revenue, new-customer acquisition cost, marketing efficiency, contribution margin, retention, and customer lifetime value. Present weekly results and specific next actions to the CEO.

The experience we are looking for:

• Significant senior marketing leadership experience with established consumer or DTC brands.
• Documented success scaling brands, with clear evidence of revenue growth, acquisition efficiency, and profitability.
• Deep, practical experience building influencer and creator programs that generate measurable sales.
• Strong working knowledge of Meta Ads, Google Ads, Shopify, Klaviyo, and marketing analytics.
• Experience managing substantial marketing budgets and making decisions based on business economics.
• Strong judgment in brand positioning, creative development, merchandising campaigns, and customer psychology.
• Experience hiring and leading lean teams while personally staying close to execution.
• Jewelry, fashion, beauty, wellness, gifting, or lifestyle brand experience is highly relevant.