Communications Strategist

Join us as we change healthcare for the better.

OceanMD, a WELLSTAR Company, is the leading provider of EMR-integrated Patient Engagement and eReferral tools in Canada, playing a critical role in millions of patient visits and thousands of referrals every week. Our digital healthcare solutions empower patients and physicians to overcome the barriers preventing the timely delivery of healthcare services. By replacing paper forms with digital tools, we give patients and providers secure ways to connect, share health information, and update patient records. Our tools:

• Empower patients to share health information with their physician before, during, and after visits, helping to ensure health records are up-to-date and accurate while improving patient care.
• Meet the growing demand for digital solutions with online booking and secure messaging that improves the patient’s experience, reduces the need for unnecessary phone calls, and makes clinics more efficient.
• Improve access to care by replacing faxes, displaying wait times, and reducing the time to process and access specialist referrals.

Who we need

Reporting to the Senior Director of Business Operations and working closely alongside the Chief Operating Officer, we are hiring a Communications Strategist to shape how OceanMD communicates its vision, strategic priorities, and impact across the healthcare industry. Working closely with senior executives, business leaders, and subject matter experts, you will translate complex ideas, technical information, and business strategies into clear, compelling narratives that resonate with physicians, healthcare partners, and other key audiences. You will lead the development of executive communications, thought leadership, white papers, presentations, and digital content, while combining strategic storytelling, strong writing, and visual communication to bring ideas to life. From shaping the message to delivering the final product, you will help strengthen OceanMD's voice and communicate the value of its digital healthcare solutions.

This is a full-time, hybrid role requiring two to three days per week in our Toronto office.

What’s in it for you

Impact. You will play a key role in shaping how OceanMD communicates its vision, expertise, and impact on Canadian healthcare. Your work will help bring complex healthcare challenges and innovative digital solutions to life through clear, compelling stories that resonate with physicians, healthcare leaders, and industry partners. You will have the opportunity to influence important conversations about the future of healthcare and how technology can improve access to care.

Creative ownership and influence. You will work directly with senior executives and subject matter experts, gaining firsthand insight into business strategy, emerging ideas, and industry priorities. You will have the autonomy to shape messaging from initial concept through final delivery, bringing your strategic thinking, writing, and visual storytelling skills to a wide range of high-profile communications. As part of a newly evolving function, you will help establish the approach, voice, and standards for how OceanMD tells its story.

Career growth and opportunity. You will have the opportunity to expand your influence beyond traditional communications, gaining exposure to executive decision-making, business strategy, and the evolving digital healthcare landscape. You will build relationships across the organization, deepen your understanding of healthcare technology, and help shape a communications function with the potential to grow into broader marketing leadership responsibilities over time.

How you will make an impact

• Shape strategic communications. You will work closely with senior executives and business leaders to translate OceanMD's vision, priorities, and complex ideas into clear, compelling messages. You will help define the narrative, identify the right audience, and develop communications that strengthen OceanMD's voice and influence across the healthcare industry.
• Develop thought leadership and compelling content. You will create high-quality communications across a range of formats, including white papers, executive briefings, speeches, articles, LinkedIn posts, and industry presentations. You will turn technical information, healthcare insights, and business strategies into engaging, credible content that resonates with physicians, healthcare leaders, and industry partners.
• Bring stories to life visually. You will develop compelling presentations and visual narratives that make complex information easier to understand and communicate. Working with executives and internal teams, you will shape the structure, messaging, and visual flow of slide decks, strategic presentations, and other materials to ensure ideas are communicated clearly and effectively.
• Collaborate and uncover insights. You will participate in strategic discussions, interview subject matter experts, and work across teams to gather information, challenge assumptions, and uncover the most important messages. You will connect different perspectives and translate detailed conversations into focused, audience-relevant communications that support business priorities.
• Build a consistent and credible voice. You will help establish and strengthen OceanMD's communications approach, ensuring messaging is accurate, consistent, and aligned with business objectives. You will develop practical editorial guidelines, refine key narratives, and collaborate with Marketing and other stakeholders to maintain a cohesive voice across channels and audiences.
• Own communications from concept to delivery. You will manage multiple communications initiatives, taking ownership of research, writing, editing, stakeholder feedback, and final delivery. You will balance strategic thinking with hands-on execution, ensuring communications are thoughtful, factually accurate, visually engaging, and delivered on time.

What you bring

• The experience. You have a strong background in strategic communications, executive communications, agency work, journalism, or a related writing role. You have worked directly with senior executives, clients, or subject matter experts to develop original content, shape strategic messaging, and communicate complex ideas to informed audiences. Experience in an agency or newsroom environment is highly valued.
• The writing and storytelling skills. You are an exceptional writer who can turn complex ideas, technical information, and strategic conversations into clear, compelling narratives. You know how to ask insightful questions, uncover the most important messages, and develop original content from initial research and interviews through to polished final drafts. You can adapt your voice, tone, and approach across executive communications, thought leadership, white papers, articles, and digital content.
• The visual communication skills. You know how to bring complex ideas to life through engaging presentations and visual storytelling. You can structure a compelling narrative, develop clear messaging, and create professional slide decks using PowerPoint, Google Slides, or similar tools. You understand how writing, design, and visual hierarchy work together to communicate ideas effectively to senior leaders and specialized audiences.
• The strategic and editorial judgment. You can see the bigger picture, connect different perspectives, and identify the central message within complex discussions. You bring strong research and analytical skills, intellectual curiosity, and the confidence to challenge assumptions, ask difficult questions, and provide thoughtful recommendations. You understand the importance of accuracy, credibility, and discretion when communicating on behalf of senior executives and the organization.
• The collaboration and ownership. You are comfortable working directly with senior executives and subject matter experts, building trusted relationships and navigating different perspectives and feedback. You can manage multiple communications projects, competing deadlines, and review cycles while maintaining a high standard of quality. You take initiative, work independently, and enjoy bringing ideas from initial concept through final delivery.
• The industry knowledge. You understand the healthcare industry, including the challenges, priorities, and perspectives of physicians and healthcare professionals. You can translate complex healthcare topics and technical information into credible, audience-focused communications that resonate with informed audiences. Experience in digital health, healthcare technology, or B2B SaaS would be an asset.

Compensation

The salary range for this role is $90,000–$130,000 CAD annually, plus equity participation. The salary will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At OceanMD we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.

What you can expect from our hiring process:

• A virtual interview with a Talent Advisor to discuss your interest in joining OceanMD and in the role. The conversation will be recorded using BrightHire, an AI-powered video interview tool. More details will be shared when you are invited to interview.
• A virtual interview with the Senior Director of Business Operations and COO to discuss your strategic communications experience, approach to storytelling, and ability to translate complex ideas into clear, compelling messages for healthcare audiences.
• A virtual interview with additional executive leaders focused on your writing and visual storytelling capabilities, strategic thinking, and approach to collaborating with senior executives and subject matter experts. This could also include a short case study presentation.
• A final meet-and-greet with the broader team to learn more about the culture, the working environment, and how you would collaborate across the organization.

Our culture, our team

We’re a scaling company expanding rapidly across the country. We are incredibly passionate about our ability to make a difference in the lives of Canadians through our technology, and we firmly believe that we can do our best work with realistic deadlines and transparent communication about where we are and what’s next for us as an organization. We understand the time it takes to revolutionize a paper-based industry and develop and release high-quality, resilient, compliant, and responsive technology that is easy to use, so we ensure that pace is factored into our projects and deliverables across the organization.

Our focus is your growth and professional satisfaction, resulting in clear opportunities to help us scale and be better through your ideas and the chance to be part of projects and try new things. We are dedicated to our team, and we strongly believe that family comes first. To that end, we strive to find opportunities to support balance in the workplace and between work and home. As part of this, we have flexible hours, regular opportunities for social get-togethers, and meeting-free Friday afternoons.

Everyone here is deeply committed to what we can do - and the potential we have to do more. As a result, we provide an opportunity for Cognisant Causes, our name for passion projects in healthcare, where no funding is available and a little technical expertise and time is needed to make a big difference. It’s a way to give back and to add further meaning to what you do here.

A note on values

We value ethical behaviour above all else. We care about each other, and we respect each other as professionals and people. We treat our customers with respect and keep our word, even if it hurts. We own our mistakes. We strive for honesty and integrity every day in every situation. We look for people who share these values.

We are transforming patient care across the country, and we’ve only just begun. Join us

We are always on the lookout for ethically driven, intelligent, and compassionate professionals who want to be part of an energetic culture and company, people who are interested in contributing their talents in a challenging, interdisciplinary environment. If you feel you meet 70% of the qualifications we are looking for and are determined to make a difference, we encourage you to apply. We promise to consider your application fully.

Express your interest here, explore what we do here, or follow us on LinkedIn to stay connected.

We strive to build a diverse team and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know.

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