Digital Marketing Specialist

Location: You must be able to work onsite in Pickering approximately four days per week.

Employment Type: Full-Time, Permanent

We're looking for a creative, hands-on Digital Marketer to join a growing, global B2B manufacturer in the industrial packaging equipment and solutions space.

With a well-established international presence and a rapidly expanding Canadian operation, this is a great opportunity for someone who enjoys wearing multiple hats, bringing fresh ideas to the table and seeing their work make a real impact.

You'll take ownership of day-to-day digital marketing initiatives, from managing HubSpot and executing campaigns to creating engaging content and generating leads.

Working closely with the General Manager and sales team, you'll have the opportunity to help shape the company's digital presence and contribute to its continued growth.

What You'll Be Doing

• Manage and optimize HubSpot, including website updates, landing pages, email campaigns, workflows, lead tracking and reporting.
• Develop and execute digital marketing campaigns focused on increasing brand awareness and generating qualified leads.
• Manage paid advertising campaigns, including Google Ads and LinkedIn, monitoring performance and identifying opportunities for improvement.
• Create engaging content for LinkedIn, YouTube, newsletters, blogs and the company website.
• Capture and edit video content, including product demonstrations, employee interviews and behind-the-scenes footage.
• Collaborate with sales and internal teams to develop content that showcases products, services and industry expertise.
• Support SEO initiatives to improve website visibility and organic traffic.
• Track campaign performance, analyze results and recommend improvements.
• Bring fresh ideas and creative approaches to strengthen the company's digital marketing efforts.

What We're Looking For

• 3–5+ years of hands-on digital marketing experience, ideally in a generalist role.
• Strong hands-on HubSpot experience is essential, including website content management, landing pages, email marketing and campaigns. HubSpot certifications or experience with marketing automation and CRM integrations would be a bonus.
• Experience executing digital marketing campaigns and working with paid advertising platforms such as Google Ads.
• Strong content creation and copywriting skills across digital channels.
• Comfortable shooting and editing basic video content for social media and digital platforms.
• Good understanding of SEO, lead generation and marketing analytics.
• Creative, resourceful and proactive, with the ability to take ideas from concept through execution.
• Strong organizational skills and the ability to manage multiple projects independently.
• Someone who thrives in a fast-paced, collaborative environment and enjoys taking initiative.

Nice to Have

• Experience in B2B marketing, particularly within manufacturing or industrial sectors.
• French language skills.

Why This Opportunity?

• Join a growing Canadian business backed by an established global organization.
• Take ownership of digital marketing initiatives and see the direct impact of your work.
• Work closely with leadership in an entrepreneurial environment where new ideas are encouraged.
• Have access to external resources and tools to support your success.
• Salary includes comprehensive benefits and an RRSP matching program.
• Benefit from long-term career growth potential as the business continues to expand.

Interested?

If you're a creative, hands-on digital marketer who loves bringing ideas to life, knows your way around HubSpot and thrives in a fast-moving environment, we'd love to hear from you!