Digital Marketing Specialist | (Contract/Non-Employment/Project-based) - DM012

Digital Marketing & Growth Specialist
Contract / Temporary / Project-Based / Remote

Only local candidates in Canada (please do not apply if you are living outside of Canada, and do not hold a Canadian residency)

About
For a confidential digital/SaaS business initiative market launch, we are looking to engage a hands-on Digital Marketing & Growth Specialist to help build the marketing foundation, launch strategy, campaign assets, and go-to-market execution required to take the initiative from pre-launch through rollout.
This is a temporary, project-based independent contractor engagement for a fixed project fee. It is not employment, salaried work, or an hourly position, although there may be an opportunity for future engagement depending on business needs and performance.
Only Canadian Citizens and/or Permanent Residents with demonstrated experience in the North American market will be considered.
Detailed product, audience, commercial, pricing, and launch information will be provided only after execution of the required NDA and confidentiality agreements.

Role Overview
This role is primarily focused on 0-to-1 launch preparation and execution.
The contractor will work closely with owner to understand the business vision, market opportunity, intended audience, positioning, commercial approach, and launch objectives, and turn that information into a practical, coordinated marketing and go-to-market program.
The work will include strategy, market research, positioning, value proposition development, launch planning, website and landing-page content, advertising, video and creative assets, social media, email and outreach campaigns, marketing collateral, tutorials, campaign infrastructure, analytics setup, and initial launch optimization.
Preference given to candidates familiar with the energy & sustainability landscape (previous projects).

Key Responsibilities

Go-to-Market & Launch Strategy
Review approved internal business, product, market, and launch materials.
Translate business' vision into a clear and actionable go-to-market and launch strategy.
Conduct market, competitor, audience, positioning, and channel research.
Help define target audiences, segmentation, positioning, differentiation, value proposition, messaging, and campaign themes.
Develop the overall launch roadmap, priorities, phases, timelines, channels, and execution plan.
Identify practical pre-launch, launch, and early-growth opportunities.

Brand, Messaging & Value Proposition
Develop clear launch messaging that communicates the business value simply and effectively.
Create messaging frameworks, campaign themes, headlines, calls-to-action, and supporting copy.

Website & Landing Pages
Help plan and create launch-ready website, landing-page, campaign, and conversion-page content.
Develop page structure, messaging, value propositions, benefits, FAQs, CTAs, and lead-generation flows.
Support conversion-focused design and messaging.

Campaign Planning & Execution
Build and execute integrated launch campaigns across appropriate digital channels.
Develop campaign calendars, sequencing, audiences, messaging, budgets, creative requirements, and success measures.
Plan pre-launch awareness, launch announcements, acquisition campaigns, remarketing, outreach, and early expansion campaigns.

Advertising
Develop advertising strategy and campaign structure.
Set up or support campaigns across platforms such as LinkedIn Ads, Google Ads, Meta Ads, and other appropriate channels.
Create targeting strategies, ad concepts, copy, creative variations, campaign objectives, and initial budgets.
Establish conversion tracking and campaign measurement.

Video, Creative & Launch Assets
Help create or coordinate launch videos, explainer videos, product/business introduction videos, tutorials, walkthroughs, and short-form promotional content.
Create or coordinate graphics, carousels, visual assets, advertisements, presentation materials, and campaign creative.

Social Media & Content
Develop a launch-focused social media and content strategy.
Create founder/company posts, launch announcements, educational content, promotional posts, campaign content, and supporting visuals.
Planning: pre-launch, launch, and post-launch expansion.

Email, Outreach & Lead Generation
Develop email and outreach strategy for relevant target audiences.
Create launch sequences, nurture sequences, announcements, follow-ups, and outreach campaigns.
Support prospect/audience list structure, segmentation, and campaign organization.

Market & Competitive Research
Research competitors, comparable digital/SaaS businesses, market positioning, pricing approaches, marketing channels, messaging, and launch practices.
Support commercial decisions with concise research and practical recommendations.

Marketing Infrastructure & Launch Readiness
Help establish the tools and processes required to operate launch campaigns.
Support CRM, email marketing, lead capture, forms, campaign tracking, pixels/tags, analytics, UTM structure, and conversion measurement.
Establish a practical marketing operating structure that Potenco can continue using after the engagement.

Launch Measurement & Early Optimization
Define key launch KPIs and measurement methods.
Monitor early campaign, traffic, conversion, acquisition, and engagement results.

Expected Deliverables
Depending on the final assigned scope, deliverables may include:
Go-to-market and launch strategy/campaign
Launch roadmap and execution plan
Market and competitor, pricing and packaging research
Positioning and value proposition framework
Messaging architecture
Website and landing-page
Launch advertising strategy and campaigns
Social media launch, and presentations packages
Email and outreach sequences
Marketing/sales collateral
Promotional videos or video concepts
Explainer/tutorial content
Graphics, carousels, visual assets, and campaign creative
Lead-generation and acquisition campaigns
CRM/email/campaign setup recommendations
Analytics and conversion tracking setup
Campaign optimization recommendations
Organized, editable and transition-ready final handover package

Required Experience & Skills
The contractor should have demonstrated experience in several of the following areas:
Launch & Growth
SaaS, digital product, technology, platform, or comparable business launches
0-to-1 go-to-market planning
Launch strategy and execution
Audience acquisition and lead generation
Market and competitive research
Positioning and value proposition development
Pricing and packaging research
Customer/user journey and conversion strategy
Campaign planning and rollout
Paid and organic acquisition
Early-stage growth marketing
Content & Creative
Conversion-focused copywriting
Website and landing-page messaging
Social media content
Advertising creative
Email marketing
Video concepts, scripting, editing, or production
Explainers, tutorials, demos, and launch materials
Presentations, one-pagers, and marketing collateral
Digital Marketing
LinkedIn Ads
Google Ads
Meta Ads
Email/outreach campaigns
Marketing automation
Audience segmentation
Retargeting/remarketing concepts
Conversion tracking
Basic SEO
Campaign analytics and optimization

Tools & Platforms
Experience with some combination of the following, or equivalent tools, is preferred.

Website & Creative
WordPress
Webflow
Framer
Figma
Canva
Adobe Creative Suite / Adobe Express / In-Design
Video & Content
CapCut
Adobe Premiere Pro
Descript
Similar video, editing, animation, or content-production tools
Marketing & Advertising
LinkedIn Campaign Manager
Google (various) packages
Meta Ads Manager
Microsoft packages or similar conversion-behaviour tools
Email, CRM & Outreach
HubSpot
Mailchimp
Brevo
Apollo
Similar CRM, email, automation, or outreach platforms
Research & Optimization
Semrush, Ahrefs, Similarweb, Google Trends
Keyword, competitive, market, and audience-research tools
AI & Productivity
AI tools for research, ideation, copy, campaign development, creative variations, and workflow support
Notion
Jira
Microsoft 365
Google Workspace
Similar project and collaboration tools

Expectations
The contractor is expected to:
Take ownership of assigned launch-marketing deliverables from planning through execution.
Translate business concepts into practical market-facing campaigns and materials.
Produce professional, usable, editable and transition-ready work.
Coordinate effectively with business, design, technical, and other contributors.
Provide clear progress updates against agreed deliverables and timelines.
Align publishing content, contacting external parties, committing advertising spend,... with Owner's approval.
Maintain strict confidentiality regarding the entire project, and commercial information.
Engagement Conditions
This is a temporary, project-based independent contractor engagement only.
The contractor will not be an employee.
Compensation will be a fixed project fee based on the agreed scope and deliverables, not salary or hourly employment compensation.
The contractor is responsible for their own taxes, equipment, tools, insurance, and business obligations.
All work product must be provided in organized, editable, and transition-ready form.
An NDA/confidentiality agreement and applicable intellectual-property terms must be signed before confidential project information is disclosed.
The contractor may work with other clients provided there is no conflict of interest or misuse of confidential information.

How to Apply
If you feel you are an excellent candidate and have the required skills and experience indicated above, please send your attached resume via Easy Apply, respond to the screening questions, and send any important details (including cover letters) to [email protected]
By submitting, you agree to our Consent Policy, Data Processing & Privacy Policy (www.potenco.ca)
You consent to submit your application, forms, documents, and information electronically, and authorize Potenco to share your resume and relevant information with the hiring company or its affiliates as part of the recruiting, background check, and onboarding process.
(AI may have been used partially in this Job Description)