Digital Media Specialist

Agricultural Manufacturers of Canada (AMC)

Location: On-site, Winnipeg, Manitoba

Status: Full-time, permanent

About AMC

Agricultural Manufacturers of Canada (AMC) is the national voice of Canada’s agricultural

equipment manufacturing industry. Established in 1970, AMC represents more than 300

member companies, from start-ups to enterprises with over $1 billion in annual revenue,

recognized worldwide for specialized equipment and solutions. AMC advocates for a

competitive business environment, fosters industry collaboration, and leads initiatives that drive

growth, innovation, and international engagement.

About the Role

Reporting to the Director, Marketing & Communications, the Digital Media Specialist plans,

creates, and delivers engaging digital content for AMC and its Careers in Ag program. Through

social media, website content, and community engagement, you will help AMC connect with its

audiences and support its advocacy and workforce development goals.

The role combines creative work with practical analysis. You will monitor industry activity and

media coverage, report on digital performance, and use CRM data, surveys, and polls to help

AMC understand its audiences and strengthen its communications.

Who You Are

You are a creative, organized digital media professional who turns ideas into clear, engaging

content. You bring strong visual storytelling skills, attention to detail, and sound judgment. You

can manage competing deadlines, work independently and collaboratively, and adapt to

changing platforms and priorities while using audience insights to improve your work.

What You Bring:

• A minimum of two years of demonstrated experience in a social media, digital marketing,

or communications role

• Post-secondary education in marketing, communications, public relations, journalism,

digital media, or a related field

• Ability to build effective working relationships with staff, members, and stakeholders

• Exceptional English writing, editing, and verbal communication skills, with the ability to

adapt tone and style for different audiences and digital platforms

• Proficiency with social media scheduling, publishing, community management, and

platform-native analytics

• Experience using website content management systems, such as WordPress or similar

• Experience with CRM reporting, segmentation, interpreting data and translating findings

into practical recommendations

• Knowledge of or interest in agricultural manufacturing, and graphic design experience,

are considered assets

What You’ll Be Doing

• Plan, create, schedule, and publish engaging social media content for AMC and Careers

in Ag, including copy, graphics, video, and short-form content

• Manage day-to-day community engagement and use platform analytics to refine content

plans and engagement approaches

• Update and maintain website content to keep information accurate, relevant, and aligned

with organizational priorities

• Monitor and report on member, government, industry, and media activity

• Analyze CRM data for audience segmentation and engagement tracking, and report on

social media, email, and website performance to recommend improvements

• Design, distribute, and analyze surveys and polls, translating audience feedback into

practical insights for communications and organizational decision-making

• Support broader marketing and communications initiatives for AMC and Careers in Ag,

and perform other related duties as assigned by the Director, Marketing &

Communications

This is an on-site role based in AMC’s Winnipeg office. Travel to industry events or member

sites is needed from time to time. Occasional evening or weekend work may also be required

for time-sensitive monitoring, event coverage, or campaign launches.

Why Join AMC

Join a nationally recognized association representing Canada’s agricultural manufacturing

industry. Our stakeholders include industry leaders, entrepreneurs, innovators, government, and

post-secondary institutions. In this role, you’ll contribute directly to how AMC connects with its

audiences and tells the industry’s story.

AMC offers a competitive compensation package, including comprehensive health and dental

benefits, three weeks’ paid vacation and a year-end office closure.

Next Steps

Submit your resume and a cover letter outlining why the role appeals to you and the experience

you would bring to [email protected]. Application deadline is Friday, October 30.

We thank all applicants for their interest; however, only those selected for further consideration

will be contacted.

AMC is committed to creating an inclusive and welcoming workplace. We encourage

applications from individuals of all backgrounds and experiences.