Director of Marketing

As a member of the leadership team, you'll guide a talented marketing team, oversee integrated campaigns and communications, leverage data and analytics to inform strategy, and help position the YMCA as a trusted and essential community partner.

Quick Facts

• Compensation: $39.48 - $46.89 an hour
• Paid vacation, wellness, and family responsibility days
• Extended health and dental benefits
• YMCA membership benefit for employee and family
• YMCA pension contribution of 5% after two years of employment
• Ongoing opportunities for leadership development, learning, and growth
• Location: YMCA of Southern Interior BC, Kelowna, BC
• Schedule: Full-Time

Why This Role Matters

The YMCA serves thousands of children, youth, families, and older adults throughout the Southern Interior every year. As Director of Marketing, you will play a critical role in ensuring our programs, services, and community impact stories reach the people who need them most.

You'll be responsible for developing and executing an integrated marketing, communications, and growth strategy that strengthens brand awareness, increases engagement, supports philanthropy and revenue generation, and advances organizational priorities. This is a leadership role with significant influence across the Association, working closely with executive leaders and program teams to align marketing efforts with strategic goals.

If you're energized by the opportunity to build brand strength, drive innovation, and create meaningful connections between communities and purpose-driven work, we'd love to hear from you.

What You Will Do

Strategic Marketing & Growth Leadership

• Develop and execute a comprehensive marketing, communications, brand, and growth strategy aligned with organizational objectives.
• Translate the YMCA's strategic plan into actionable marketing initiatives that drive awareness, participation, engagement, and impact.
• Identify growth opportunities through market research, audience insights, and trend analysis.
• Establish measurable goals and key performance indicators to evaluate effectiveness and organizational outcomes.

Brand & Communications Leadership

• Steward and strengthen the YMCA brand across all channels, ensuring consistency, relevance, and strong community presence.
• Oversee organizational messaging, positioning, storytelling, and communications strategies.
• Lead public relations, media relations, reputation management, and external communications initiatives.
• Ensure all marketing and communications efforts reflect YMCA values, mission, and community impact.

Digital Marketing & Innovation

• Lead digital marketing strategies including website management, social media, marketing automation, content marketing, and emerging digital platforms.
• Continuously evaluate new technologies, tools, and trends to improve engagement, efficiency, and performance.
• Enhance customer, participant, donor, and stakeholder experiences through innovative digital solutions.
• Optimize conversion pathways and engagement opportunities across digital channels.

Leadership & Team Development

• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of innovation, collaboration, accountability, and continuous improvement.
• Establish clear priorities, performance expectations, and development opportunities for team members.
• Support organizational leadership initiatives and contribute to cross-functional planning and decision-making.

Analytics, Budgeting & Performance Management

• Leverage data, analytics, and audience insights to guide strategic decisions and optimize campaigns.
• Monitor and report on marketing performance, return on investment, engagement metrics, and growth outcomes.
• Develop and manage annual marketing budgets and resources.
• Ensure effective stewardship of organizational investments and maximize marketing effectiveness.

Partnerships & Community Engagement

• Build and maintain relationships with media partners, agencies, vendors, consultants, and community stakeholders.
• Collaborate with leaders across Child Care, Health & Fitness, Community Programs, Philanthropy, and People & Culture to support enterprise-wide objectives.
• Support community engagement initiatives that strengthen awareness, partnerships, and the YMCA's reputation throughout the region.

What You Bring

Marketing & Communications Expertise

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
• Minimum seven years of progressive leadership experience in marketing, communications, brand management, or related disciplines.
• Minimum five years of experience leading and developing high-performing teams.
• Demonstrated success developing and executing integrated marketing and communications strategies across multiple channels.
• Strong experience managing digital marketing initiatives, audience engagement strategies, and brand development.

Strategic Thinking & Business Acumen

• Proven ability to translate organizational priorities into actionable marketing plans.
• Experience using analytics, data, and market intelligence to inform decision-making and drive measurable outcomes.
• Strong understanding of customer journeys, audience segmentation, campaign optimization, and marketing performance metrics.
• Experience managing budgets.

Who You Are

• A strategic thinker who sees opportunities and creates plans to achieve them.
• A collaborative leader who inspires others and builds strong relationships.
• A creative problem-solver who balances innovation with practical execution.
• A data-driven decision-maker who values measurable outcomes.
• A passionate community builder who believes in the YMCA's mission and impact.

Why Join Us

At the YMCA of Southern Interior BC, you'll join a purpose-driven organization committed to strengthening communities and helping people reach their full potential.

This role offers the opportunity to shape the future of one of the region's most recognized and trusted nonprofit brands, while leading meaningful work that positively impacts thousands of individuals and families every year.

As part of our leadership team, you'll have the ability to influence organizational direction, champion innovation, build high-performing teams, and create measurable impact across communities throughout the Southern Interior.

Additional Requirements

• Three professional references.
• Successful completion of any required background screening and onboarding requirements.

The YMCA of Southern Interior BC is an equity employer and encourages applications from all individuals who may contribute to the diversity of our workplace. This includes persons with diverse abilities, persons of colour and ethnicity, Indigenous persons (First Nations, Métis, and Inuit), and people of all sexual orientations and genders.