Director of Marketing | Temporary Full-Time | South Okanagan Events Centre

Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.

Position Summary

The Director of Marketing is responsible for leading the marketing and promotion of concerts, sporting events, community events, and other programming across the South Okanagan Events Centre (SOEC) Complex. This role oversees the development and implementation of comprehensive marketing strategies designed to drive ticket sales, attendance, engagement, and revenue across the Complex. The Director of Marketing manages the overall activities and priorities of the Marketing department, including event marketing, advertising, digital and email marketing, website strategy, media relations, and promotions. This individual maintains strong relationships with promoters, media partners, community partners, and internal departments while overseeing event advertising budgets, media buying, campaign performance, and reconciliation. The Director works collaboratively across the organization, including the Penticton Trade and Convention Centre, to support the continued growth and success of the SOEC Complex and its events.

This role pays an annual salary of $75,000 - $85,000 CAD and is bonus eligible.

This is a temporary role that will start November 1, 2026, and will end on February 29, 2028.

This position will remain open until February 12, 2027.

About the Venue

The South Okanagan Events Centre (SOEC) Complex is the South Okanagan’s premier destination for sports, entertainment, conventions, and community events. Home to the South Okanagan Events Centre, Penticton Trade and Convention Centre, Memorial Arena, and Okanagan Hockey School facilities, the complex hosts everything from major concerts and sporting events to conferences, trade shows, and community celebrations.

Responsibilities

• Lead the development, implementation, and reconciliation of comprehensive marketing plans for concerts, sporting events, conventions, community events, and other programming across the SOEC Complex.
• Oversee the overall marketing strategy and day-to-day priorities of the marketing department, including supervising, supporting, and providing direction to marketing staff.
• Develop and manage event advertising budgets and campaigns across digital, radio, television, print, outdoor, and other media, including negotiating cash and trade partnerships.
• Oversee the SOEC Complex's digital marketing strategy, including social media, email and database marketing, paid digital advertising and other emerging platforms.
• Oversee the management, maintenance, and optimization of the SOEC website, ensuring event information is accurate, timely, and effectively supports ticket sales, venue business, and the customer experience.
• Develop strategies to grow and engage email subscriber databases, strengthen audience segmentation, and improve the performance of email marketing campaigns.
• Use ticket sales data, digital analytics, audience insights, and emerging tools, including AI, to evaluate campaign performance and adjust marketing strategies.
• Lead public relations and media relations efforts for the SOEC Complex and its events, including coordinating media opportunities, announcements, and press releases.
• Maintain strong relationships with promoters, entertainment agencies, media partners, and other external stakeholders, ensuring marketing commitments and contractual obligations are fulfilled.
• Collaborate with Ticketing, Group Sales, Premium Seating, Food & Beverage, Corporate Partnerships, and other departments to develop initiatives that drive ticket sales, attendance, and ancillary revenue.
• Manage event marketing settlements, including invoice collection, coding, reconciliation, and preparation of supporting documentation.
• Develop and manage departmental marketing budgets, goals, and priorities, and provide reporting to venue and corporate leadership as required.
• Work a flexible schedule as required by the live events industry, including occasional evenings, weekends, and holidays.
• Perform other duties as required.

Qualifications

• Bachelor’s Degree from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields.
• 5-7 years of increasingly responsible experience in marketing and/or sales required, preferably with a sports facility, convention center, performing arts facility, or other multi-purpose public assembly facility.
• Experience developing and managing integrated marketing campaigns and advertising budgets.
• Experience with media buying, advertising, promotions, and partnership development.
• Strong understanding of digital marketing, including social media, email marketing, database marketing, and paid digital advertising.
• Experience with website content management (WordPress), maintenance, and optimization.
• Knowledge of public and media relations, including press releases and media coordination.
• Strong analytical skills with the ability to use Google Analytics, sales data, campaign results, and audience insights to inform marketing decisions.
• Strong written and verbal communication skills with the ability to build effective relationships with promoters, media partners, colleagues, and external stakeholders.
• Strong organizational and project management skills with the ability to manage multiple campaigns, events, and deadlines simultaneously.
• Proficiency with Microsoft Office and familiarity with common marketing, email, website, analytics, social media platforms (Facebook, Instagram, YouTube), and digital advertising platforms.
• Experience supervising or providing direction to marketing staff is considered an asset.
• Experience within the live entertainment, sports, or events industry is considered an asset.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.