Director of Marketing & Digital Commerce

About the job

Barbecues Galore is a specialty retailer with eight store locations and a growing e-commerce business. We help customers explore barbecues, outdoor kitchens, patio furniture, fireplaces, accessories and related products through knowledgeable in-store service and convenient online shopping.

We are looking for a Director of Marketing & Digital Commerce to lead our entire marketing and e-commerce operations. You will own the website and digital content, build our brand, bring more customers into our showrooms and grow profitable online revenue. This is a hands-on leadership opportunity for someone who can turn strategy into measurable retail and digital sales results.

Key Areas of Responsibility

· Retail traffic and sales: Create local and company-wide campaigns that increase qualified visits and sales at all eight stores; lead local SEO, Google Business Profiles, geo-targeted advertising, signage and store-specific promotions.

· E-commerce growth: Own online sales strategy, revenue targets, merchandising, customer acquisition, conversion, checkout improvements, average order value, retention and profitability.

· One connected customer journey: Make the website a powerful research and store-visit tool as well as a high-performing online shop; connect promotions, product information and customer experiences across channels.

· Website and digital content: Direct website strategy, design, navigation, mobile experience, development roadmap and optimization; maintain accurate product descriptions, specifications, pricing, imagery, videos, buying guides and landing pages.

· Marketing and brand: Lead brand positioning, seasonal campaigns, paid search and social, SEO, email, social content, creative production, product launches and customer loyalty initiatives.

· In-store cooking demos and vendor events: Plan and schedule demonstrations across stores, delivered by our own teams and vendor representatives; coordinate products, staffing, logistics and promotion to generate attendance, engagement and sales.

· Team and partner leadership: Lead and develop marketing and e-commerce employees; manage agencies, developers, vendors, projects and collaboration with store management, Purchasing, Operations and IT.

· Budgets, systems and results: Manage marketing budgets and digital tools; coordinate with IT on e-commerce, CRM, inventory and POS integrations; track performance and improve marketing return on investment.

How success will be measured

Growth in store traffic and retail sales; profitable online revenue; website conversion and average order value; customer acquisition and retention; local search visibility; successful in-store events; campaign return on investment; and strong team execution.

Qualifications & Experience

Required

• Significant leadership experience in marketing, digital commerce, and retail-related business operations.
• Demonstrated success developing marketing strategies that drive both physical store traffic and online sales.
• Strong understanding of omnichannel retail marketing and customer purchasing behavior.
• Experience managing e-commerce platforms and delivering measurable online revenue growth.
• Proven ability to lead marketing teams, manage budgets, and oversee external agencies.
• Experience with website management, digital content, SEO, paid advertising, and analytics.
• Strong knowledge of digital customer acquisition, conversion optimization, and retention strategies.
• Experience planning and executing integrated marketing campaigns.
• Strong commercial judgment and ability to connect marketing initiatives to revenue and profitability.
• Excellent leadership, communication, organizational, and project management skills.

Preferred

• Experience in multi-location retail environments.
• Experience in specialty retail, home improvement, outdoor living, appliances, or other product-focused retail categories.
• Experience with large online product catalogues and complex product information.
• Familiarity with retail point-of-sale, inventory, CRM, ERP, and e-commerce integrations.
• Experience developing local store marketing programs alongside national or company-wide campaigns.
• Experience managing seasonal retail promotional calendars.
• Demonstrated success leading website improvements and digital transformation projects.

The Ideal Candidate

The ideal candidate is a commercially minded marketing leader who understands that the ultimate objective of marketing is to generate profitable business growth.

This individual understands the importance of physical retail stores and recognizes that a strong digital presence should not only generate online sales but also bring more customers into our showrooms.They will have the ability to develop a cohesive strategy across marketing, e-commerce, and retail operations while maintaining strong attention to execution, detail, and measurable performance.They will be comfortable leading a team, managing external partners, working closely with store management, overseeing website development, and making data-driven decisions.

Most importantly, they will take ownership of results and demonstrate the ability to translate marketing strategy into increased store traffic, stronger online sales, and sustainable company growth.

Interested? Apply with your résumé and examples of measurable retail and/or e-commerce growth you have led.