Director, Security System Sales

About Us

SMS Security has protected people and property across the Greater Toronto Area since 1988. Headquartered in Toronto, we proudly serve multi-residential condominium communities with guard services, mobile patrol, parking enforcement, and the installation and servicing of security systems, including access control, CCTV and monitoring. We’re growing, and we’re looking for a sales leader to take our security systems business into new markets.

The Role

Reporting to the CEO, the Director, Security System Sales owns SMS Security’s security system sales and leads the sales team. Today, most of our security system business comes to us. We need a leader who builds a team that goes out and wins.

The role has two equally important goals: grow sales with the customers we already have, and win customers in new verticals. This is a builder role for a leader who is comfortable opening doors personally while coaching a team to win.

What You’ll Do

Win customers in new verticals and geographic markets

• Own targets for new accounts and revenue in the verticals and geographic markets we do not service today.
• Identify and prioritize new geographic markets for expansion and build the business case for entering them.
• Build named target lists by vertical and geography, including buildings, owners, property and facility managers, and the people who make security decisions.
• Prospect actively through calls, email, meetings, site walks and security system assessments.
• Lead the first sales in each new vertical and market personally to win our first reference customers, then turn what works into a playbook the team can repeat.
• Build your own pipeline and follow up on introductions from internal partners and industry relationships.
• Recommend when to add a dedicated new-business salesperson, then recruit and coach them.

Grow existing customers

• Build and lead the strategy to sell more of our systems offering (cameras, access control, door operators) to existing clients, and set and hit growth targets for those accounts
• Win back past security system customers through a structured program.
• Grow recurring revenue from maintenance contracts and monitoring.

Lead the team and the pipeline

• Lead, recruit and coach salespeople and technical sales staff; set clear targets and run a weekly sales meeting.
• Ensure every quote is followed up and closed as won or lost, with a reason, and review large project quotes weekly.
• Raise win rates by working with Operations on pricing, scope and quote quality.
• Maximize margins by making sure quotes are accurate and complete, priced to reflect true labour, equipment and installation costs and reviewed against actual project results to improve future quoting.
• Run sales campaigns (cross-sell, win-back and quote follow-up) and lead win-loss reviews, sharing customer feedback to sharpen our offer.
• Ensure the team uses the CRM every day, with every lead, quote and sale recorded.
• Administer the team’s commission plan with the CEO and Finance.
• Own sales measures on the company scorecard, including new-vertical pipeline and revenue, win rates, cross-sell and win-back sales, customer retention and report monthly to the leadership team.

What We’re Looking For

• 8+ years of B2B sales experience, including 4+ years leading a sales team in a services business
• A proven track record of winning new customers through outbound selling, including opening a new customer type or territory
• A proven track record of growing existing accounts through account management and cross-selling
• Experience selling to building owners, property or facility managers, or retail or healthcare operators
• Experience running a sales pipeline in a CRM, including forecasting and win-loss reviews
• Experience designing or running sales commission plans
• Strong business acumen and comfort with margins, pricing, forecasts and scorecards
• A coach who builds winning teams and is comfortable opening doors personally
• Persistent with new prospects and longer sales cycles
• Customer-first, with the ability to earn trust and keep it
• Disciplined: follows up, closes the loop and makes decisions based on data
• Experience in security systems (access control, CCTV, monitoring) or facility services is an asset
• An established network in GTA property management is an asset
• Experience with ServiceTitan or similar field-service software is an asset

Why Join SMS Security

At SMS Security, you’ll lead the growth of a company with a reputation built over more than 35 years in the GTA. This is a high-impact role reporting directly to the CEO, with the room to build a team, open new markets and shape how we sell. Our commission plan pays more for the sales that are hardest to win, so your success in new markets is directly rewarded. If you’re a sales leader who loves to build, coach and win, we’d love to hear from you.

Base Salary plus commission structure.

SMS Security is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations during the recruitment and selection process, please let us know. We are happy to make necessary arrangements to support your accommodation needs.

We thank all applicants for their interest in a career with SMS Security; however, only those candidates who are selected for an interview will be contacted.