Email Campaign Strategist / Copywriter

Who We Are

We're Arcady Media, a retention marketing agency. We've helped brands like NeuroGum, HexClad, and others turn email and SMS into their highest-performing revenue channel, not an afterthought.

We don't just send emails. We build the retention infrastructure that turns one-time buyers into loyal customers: the segmentation, the lifecycle flows, the campaign strategy, and the testing frameworks that actually move repeat purchase rate and LTV.

We care about three things above everything else: collaboration, honesty, and continuous learning.

That's how we work with clients, and that's how we keep getting better at what we do.

Role Summary

The Email Content Strategist / Campaign Strategist is responsible for shaping the creative and strategic direction of client email and SMS campaigns. This role combines AI-assisted copy refinement, content calendar planning, and retention strategy to deliver high-performing campaigns that align with each brand’s voice and goals.

How This Role Fits on the Team

You’ll work closely with the Lifecycle Marketing Manager, who leads the client relationship, sets the overall retention strategy, and manages the creative team.

Your role as the Email Content Strategist is to:

• Lead the planning and creative direction of client email/SMS content.
• Maintain brand voice and strategic alignment across campaigns and flows.
• Review and refine AI-generated content to maximize engagement and performance.

You own the creative strategy and content quality — the analyst brings it to life through precise execution and performance improvements.

Key Responsibilities

🔹 Copy & Content Refinement

• Edit AI-assisted copy (generated via our internal tool) to ensure every campaign is polished, on-brand, and performance-ready.
• Optimize AI prompts to improve first-draft quality and reduce revision time.

🔹 Calendar & Project Management

• Participate in client calls and Slack communication to align on campaign priorities, updating calendars and tasks accordingly.
• Plan 30-day email and SMS content calendars aligned with launches, promotions, and flows.
• Guide the creative team to execute campaigns and flows up to standard and on time.
• Review creative assets (copy & design) for clarity, consistency, and strategic alignment.

🔹 Retention Strategy & Optimization

• Use Klaviyo and CRM tools to identify trends, performance gaps, and testing opportunities to boost engagement and retention.
• Run strategic experiments (A/B tests) to increase repeat purchase rates, LTV, and revenue contribution.

Disqualifiers:

❌ Who shouldn’t apply:

• If you struggle to manage multiple moving parts across clients and projects at once.
• If you prefer highly structured environments and need step-by-step direction.
• If you’re not comfortable giving and receiving feedback in a fast-paced, collaborative setting.
• If you avoid owning problems and prefer to escalate every roadblock to leadership.
• If you’re not genuinely interested in eCommerce, CRM strategy, or retention marketing.

Qualifications & Experience:

✅ Required:

• 2+ years of experience in email marketing, content strategy, or copywriting — ideally in an agency or with DTC/eCommerce brands.
• Strong understanding of lifecycle and retention marketing, including email, SMS, subscriptions, and loyalty programs.
• Excellent writing and editing skills, with the ability to adapt tone and style to multiple brand voices and refine AI-assisted copy into polished, conversion-ready content.
• CRM knowledge is required; experience with Klaviyo is highly preferred.
• Proven ability to plan and maintain campaign calendars, manage creative workflows, and collaborate with cross-functional teams.
• Meticulous attention to detail when reviewing copy, design, and campaign assets.

💡 We are an AI-first, efficiency-driven company.

We actively encourage the use of LLMs (like ChatGPT, Claude), Shopify apps, and other automation tools that help you work smarter, faster, and more strategically. The best candidates will embrace tools that streamline execution and enhance the quality of work.

Tools we use:

• Slack: Our go-to for all things communication. Whether it's a quick question or a team update, it all happens here.
• ClickUp: This is where we keep all our tasks in check. It's our command center for managing what gets done and when.
• Zoom & Google Meet: All our calls, whether they're quick check-ins or longer discussions, happen through Zoom and Google Meet.
• Figma: For all our design needs, Figma is the tool. It's where creativity meets collaboration.
• Google Workspace (Docs, Sheets, Slides etc.): Our mainstay for all types of documents. Whether we’re drafting a memo or crunching numbers, it’s all happening in Google Docs and Sheets.
• Klaviyo: The backbone of our email marketing efforts.
• Shopify: The hub of our e-commerce operations.

Benefits

✔️ Mentorship from industry leaders and continuous training opportunities.

✔️ Career development as the agency expands into new realms like events, private communities, and learning resources as well as growth.

✔️ Be part of a movement aiming to dominate the retention marketing space in eCommerce for CRM.

✔️ Engage with a supportive, collaborative team while working on diverse and exciting D2C brands.

✔️ Competitive Salary and Performance Bonuses.

✔️ Work with high-profile DTC brands, providing ample opportunity to build a standout portfolio.

✔️ A flexible and remote-friendly work environment.

How to Apply

Stage 1: Fill out the pre-screening form linked.

Stage 2: Quick meet-and-greet call with someone from our team → Vibe Check!

Stage 3: Trial Task or Challenge → Show us how you think

Stage 4: Final Interview → Meet our CEO and talk about vision

Stage 5: Offer → Join our team and let’s grow together

FAQ

Commitment: Full-time

Location: Toronto (Hybrid)

Salary: 65k CAD base + Performance bonuses (up to 75k CAD)