Freelance Content Creator Roster | Loblaw Agency Social Team

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The Opportunity

We’re building an always-on roster of freelance Content Creators to help bring Loblaw’s portfolio of brands and banners to life across social.

We’re looking for social-first creators who know how to make content that earns attention, with a particular strength in food, lifestyle and retail storytelling. You know how to work a camera, understand what makes audiences stop scrolling, and can take an idea from concept through shoot, edit and final delivery.

As part of our freelance roster, you may be tapped to support different brands, briefs and cultural moments across the Loblaw enterprise, from planned content and recurring social formats to quick-turn trends and reactive opportunities.

You’ll work alongside the Loblaw Agency Social team and our brand, strategy and creative partners to create content that feels timely, platform-native and unmistakably right for the brand.

What You Could Be Doing

• Concept, shoot, edit and produce platform-native content for TikTok, Instagram, Facebook, YouTube Shorts and emerging social platforms.

• Create compelling food, product, lifestyle and retail storytelling designed specifically for social.

• Act as both creator and producer, styling, shooting, editing and, where appropriate, appearing on camera.

• Translate brand priorities, trends and cultural moments into social ideas that can move quickly.

• Own content creation from start to finish, including storyboarding, shot lists, shoot preparation, production, graphics and editing.

• Collaborate with Social, Strategy, Community Management, Creative and Brand teams to bring ideas to life.

• Bring a strong understanding of social trends, creator culture and platform behaviours to every assignment.

• Help us experiment with new formats, storytelling approaches and creative techniques as we continue to raise the bar for social across the enterprise.

What We’re Looking For

• A strong portfolio of social-first content that demonstrates your ability to concept, shoot and edit independently.

• Strong food content capabilities, including experience cooking, styling and filming food.

• Exceptional short-form video editing skills, with an understanding of pacing, storytelling, sound, transitions, text, some motion graphics, and platform-native editing styles.

• Deep knowledge of TikTok, Instagram Reels and other short-form platforms and an instinct for what feels native to each.

• Strong visual storytelling and creative instincts with an eye for detail.

• Comfort working both behind and, where relevant, in front of the camera.

• The ability to turn raw footage into polished, engaging content quickly.

• A collaborative mindset and the ability to work effectively from a creative brief.

• Proficiency with content creation and editing tools such as CapCut, Adobe Creative Suite, Canva or similar platforms.

• Ability to travel to Loblaw retail locations and other shoot locations across the GTA when required.

How the Roster Works

This is a freelance, project-based opportunity, not a single full-time role.

Creators selected for the roster may be engaged throughout the year based on brand needs, content calendars, location, creative fit and specific briefs. Assignments may range from planned shoots and recurring content to quick-turn social and cultural opportunities.

The volume and frequency of assignments will vary, and inclusion on the roster does not guarantee a specific number of projects or hours.

Some assignments may require creators to work in-store, on location or from the Loblaw Agency office in Toronto, while others may be completed remotely.

We’re looking to build an ongoing community of creators with different styles, perspectives and strengths who can help our brands show up faster, more creatively and more natively in social.

Note that default salary range below relates to single role postings only and not Freelance roster calls. Rate specifics will be discussed during the interview process.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :$63,066.66 - $77,200.00 / 63.066,66$ - 77.200,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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