Growth Marketing Manager

Location: Remote
Type: Full-Time
Compensation: $60,000 USD Base + Up to $30,000 USD Performance Bonus
On-Target Earnings (OTE): $90,000 USD

About Your Startup Operations

At Your Startup Operations (YSO), we help small business owners get back to what they do best: growing their businesses.

We're a boutique operational services agency providing dedicated virtual assistants and white-glove operational support to businesses across the United States. We help entrepreneurs delegate their day-to-day responsibilities, streamline operations, and scale without the overhead of building a traditional in-house team.

We're a growing, entrepreneurial company that moves fast, embraces AI, and believes great people should have the freedom to take ownership and make an impact.

Now, we're looking for a Growth Marketing Manager who can turn marketing into a predictable source of qualified sales opportunities.

The Opportunity

We're not looking for someone to simply manage social media accounts, publish content, or report on impressions.

We're looking for someone who knows how to turn marketing into booked sales calls and revenue.

As our Growth Marketing Manager, you'll own B2B lead generation across organic social media, SEO/AISO, email marketing, and paid advertising.

Your primary focus will be organic social media and SEO/AISO, developing strategies that attract the right audience, generate demand, and convert interest into qualified leads.

You'll work directly with our Partner of Sales and Marketing, using real customer conversations, sales objections, and performance data to build campaigns that convert.

This is a highly autonomous role where you'll combine strategy with hands-on execution. You'll also build and manage AI-powered workflows that support content production, campaign execution, reporting, and lead nurturing.

Your north star: Generating qualified leads — business owners generating over $250K in annual revenue who book a call with our sales team.

If you love experimenting, understand what drives B2B buyers, and can prove the business impact of your marketing efforts, this role is for you.

What You'll Own

Organic Social Media & Content Growth

• Build and execute organic growth strategies across Instagram, TikTok, YouTube, and LinkedIn.

• Develop compelling short-form video concepts, scripts, hooks, and calls to action that generate qualified leads.

• Identify trends, content opportunities, and messaging that resonate with U.S. small business owners.

• Continuously test content formats, messaging, and distribution strategies.

• Turn content engagement into measurable business opportunities, not just views or followers.

SEO & AI Search Optimization (AISO)

• Own our SEO and AISO strategy to increase visibility among high-intent prospective customers.

• Identify valuable keywords, target niches, and content opportunities.

• Develop and oversee SEO-focused content plans, including blogs and website optimization.

• Improve existing content to increase search visibility and lead conversion.

• Track organic search performance and connect it to qualified leads and booked calls.

Email Marketing & Lead Nurturing

• Develop email campaigns and automated nurture sequences that convert prospects into booked sales calls.

• Create persuasive copy based on customer pain points, objections, and buying motivations.

• Optimize audience segmentation, messaging, and conversion rates.

• Build and improve CRM workflows that move prospects through the marketing funnel.

Paid Advertising & Creative Testing

• Support and optimize our existing Meta advertising campaigns.

• Develop and test new ad creatives, messaging, hooks, and audiences.

• Monitor key performance indicators, including cost per lead, customer acquisition cost, and return on ad spend.

• Identify opportunities to improve campaign performance and scale what works.

AI, Automation & Marketing Systems

• Build, manage, and continuously improve AI-powered marketing workflows.

• Use AI agents to scale content production, scheduling, reporting, and lead nurturing.

• Identify opportunities to automate repetitive tasks and improve execution speed.

• Troubleshoot and optimize workflows rather than relying on others to manage the technology.

• Leverage AI to increase marketing output while maintaining quality and strategic direction.

Sales Collaboration & Performance

• Partner closely with sales to understand customer objections, motivations, and buying behavior.

• Translate insights from sales calls into content, campaigns, and messaging.

• Track qualified leads, booked calls, conversion rates, and marketing-generated revenue.

• Run ongoing experiments, evaluate results, and make data-driven decisions.

• Report weekly on performance, key learnings, and opportunities for improvement.

What We're Looking For

Must-Have Qualifications

• 3+ years of experience in B2B growth marketing, demand generation, or a similar performance-driven marketing role.

• 2+ years marketing to U.S. business owners, with an understanding of their buying behavior and challenges.

• Proven B2B lead generation results. You can confidently explain how many qualified leads or booked calls your campaigns generated and how those efforts contributed to revenue.

• Strong hands-on experience in organic social media and/or SEO, with a track record of turning content or search traffic into leads.

• Experience across multiple marketing channels, including email marketing and paid advertising.

• Experience developing short-form video strategies, including scripting, creative direction, and content optimization.

• Practical experience building, maintaining, or improving AI and marketing automation workflows.

• Experience working closely with sales teams and using customer feedback to improve marketing performance.

• Strong copywriting, analytical, and problem-solving skills.

• Excellent written and verbal English.

• Proficiency with marketing analytics, CRMs, and automation platforms.

• Experience working in small teams or entrepreneurial environments where you've owned both strategy and execution.

Bonus Points If You Have

• Experience marketing professional services, consulting, business coaching, recruiting, or agency services.

• Experience generating leads from organic short-form video content.

• Experience targeting entrepreneurs, small business owners, or the events industry.

• Experience with tools such as Claude, GoHighLevel, Google Analytics 4, Google Search Console, and AI automation platforms.

• Experience building or scaling marketing functions in startups or small businesses.

• Experience developing AI Search Optimization strategies.