Head of Marketing and Brand

Build the team. Own the brand. Create demand. Drive revenue.

Pack-Smart is hiring a Head of Marketing and Brand to expand and strengthen our Pack-Smart and Delta-X Global marketing team, sharpen our market position and turn technical capability into qualified demand and revenue.

This is not a caretaker role. You will assess what exists, retain what works and change what does not. You will set the direction, raise execution standards and hold the department accountable for results.

Pack-Smart develops engineered automation, digital printing and connected packaging systems. You must be credible with engineers, curious with customers and comfortable on the production floor. Your team must make complex technology understandable and connect it to throughput, quality, reliability, traceability, cost and risk.

Bring technical curiosity, commercial judgment, meticulous attention to detail and the conviction to challenge established habits. Your effectiveness will show in what your team delivers.

What you will deliver?

1. Build a team that performs - Assess the team’s capabilities, responsibilities, workflow and external support. Set clear outcomes, quality standards, owners and deadlines. Set the pace. Coach people, remove obstacles and address underperformance directly. Create a culture where problems are raised early, commitments are completed and strong work is recognized.

2. Own the brand and sharpen our position - Define the customers we serve, the problems we solve, the alternatives they consider and the evidence supporting our value. Test the message with customers and Sales. Maintain clear, accurate and consistent positioning across our website, social media, campaigns, presentations, exhibitions and sales materials. Own the accuracy and consistency of every market-facing claim.

3. Turn engineering into market credibility - Work directly with customers, engineers, programmers and production teams. Find the applications, technical advances and customer outcomes worth showing. Turn that knowledge into demonstrations, application stories, photography, video, technical content and sales tools. Explain how a capability works, the conditions under which it operates and what it changes for the customer. Separate demonstrated performance from intended capability. Verify specifications and claims before publication.

4. Build demand with Sales - Agree with Sales on target customers, priority applications, qualification criteria, handoffs and follow-up ownership. Build programs that create awareness, generate qualified opportunities and move active buyers forward. Equip Sales to explain value, answer objections and build a stronger commercial case. Establish CRM workflows that support clear ownership, consistent follow-up and visible opportunity progression.

5. Make performance and spending visible - Establish shared measures with Sales and Finance. Track opportunity quality, conversion, pipeline progression, sourced revenue, influenced revenue and marketing spending. Combine HubSpot and CRM data with customer feedback and Sales observations. Make assumptions and data gaps visible. Use evidence to recommend where Pack-Smart should increase, redirect or stop spending.

6. Put technology to work - Apply practical knowledge of HubSpot, CRM processes, digital content management, social media and automation. Direct content planning, production, publishing and measurement. Use technology to solve defined problems, reduce recurring effort and improve commercial execution. Assess the process and training requirements alongside the tool. Verify the benefit and establish clear ownership before expanding its use.

What will make you succeed?

Required:

1. Proven experience developing and executing B2B marketing programs that generate qualified sales opportunities.
2. Experience marketing technology, engineering or manufacturing products and solutions.
3. Demonstrated ability to build, lead and expand a marketing team, establish priorities and deliver measurable results.
4. Ability to gather complex technical information from engineers and convert it into clear case studies, product content and customer-facing communications.
5. Practical experience with CRM platforms, HTML, Wordpress, digital marketing, SEO and performance measurement.
6. Ability to engage and align teams across Engineering, Sales, Operations and other departments to deliver company-wide marketing objectives.
7. Strong written and verbal communication skills, at a minimum Grade 12 English proficiency level.
8. Ability to work on-site at Pack-Smart in Concord, Ontario.

Preferred Qualifications:

1. HubSpot administration, marketing automation and lead tracking.
2. Adobe Creative Cloud, including Photoshop and Illustrator.
3. Video production, camera operation and editing using Adobe Premiere Pro, Final Cut Pro( or OpusClip).
4. Experience marketing industrial automation, machine vision, packaging machinery or related technologies.
5. Experience building marketing processes and expanding a team in a growing B2B organization.

Your assignment

Select one Pack-Smart technology and show us how you would turn it into qualified commercial opportunities.

The successful candidate will demonstrate the ability to understand engineered products, translate technical capabilities into customer value, build marketing processes and generate qualified opportunities that Sales can convert.

Follow the link to access the challenge in detail https://packsmart.odoo.com/knowledge/article/1352

Apply with your résumé and the assignment.

Engineer What Others Can't

If you want to work on advanced automation systems, solve meaningful engineering challenges, and build machines for some of the world’s biggest brands — we want to hear from you.

Compensation: CAD $100,000–$120,000 per year. Requests above this range will be reviewed during the selection process. Paid vacation and health and dental benefits are included.

We are also open to contract.

Pack-Smart does not use AI to screen, assess, or select applicants. We respond to every interviewed candidate within 45 days.

We welcome and encourage applications from individuals with disabilities. Accommodations are available upon request during the hiring process.

Apply now, and let’s engineer a better future together!

🔗 Learn more at: https://packsmartinc.com

📺 See our work in action: YouTube - Pack-Smart Solutions