Hotel Sales Manager

At Sparrow Hotels, our core purpose is to create an environment where people and community’s flourish. We are committed to our guests, clients, employees, and communities through social responsibility, community investment, sustainability, design, and innovation.

Our Core Values, Hospitality, Accountability, Respect, Teamwork, Leadership, Empowerment, and Innovation guide how we work, serve our guests, support one another, and grow together.

If these values resonate with you and you are passionate about hospitality, relationship building, and driving results, we would love to hear from you!

About Inn at the Forks

Inn at the Forks is a luxury boutique hotel located at The Forks, Manitoba’s premier tourist destination. The hotel features 116 guestrooms and suites, approximately 8,000 square feet of meeting and function space, SMITH Restaurant, and The Riverstone Spa.

Position Summary

The Hotel Sales Manager is a results-driven sales professional responsible for growing and strengthening the hotel’s corporate and group business. This role proactively identifies new opportunities, develops strategic client relationships, and secures business that drives consistent, profitable revenue.

As an A Player on our Sales Team, the successful candidate takes ownership of their results, maintains a strong sales pipeline, and brings a proactive and disciplined approach to prospecting, relationship building, negotiation, and closing new business.

Key Responsibilities

Sales & Business Development

• Proactively identify, prospect, and pursue new business opportunities within corporate and group markets.
• Develop and maintain strong relationships with existing clients to maximize repeat business and revenue opportunities.
• Conduct outside sales calls, client meetings, site tours, and presentations.
• Respond promptly to inquiries, prepare proposals, and negotiate contracts to secure business.
• Maintain an active sales pipeline with consistent prospecting and follow-up.

Revenue & Strategy

• Collaborate with the General Manager, Sales Team, and Director of Commercial Strategy to develop and execute sales strategies.
• Achieve monthly and annual sales targets and revenue goals.
• Identify opportunities to increase revenue, occupancy, ADR, and overall profitability.
• Monitor market trends, competitor activity, and customer feedback to identify new opportunities.

Client & Event Coordination

• Work closely with the Banquets Department and hotel teams to ensure successful execution of group bookings and client commitments.
• Assist with the coordination of meetings, conferences, and events as required.
• Ensure client expectations and specifications are met, and concerns are addressed promptly and professionally.
• Maintain strong communication with all departments to support an exceptional guest and client experience.

Administration & Reporting

• Maintain accurate records of sales activities, client interactions, opportunities, and contracts within the CRM system.
• Prepare weekly and monthly sales reports for management review.
• Represent the hotel at networking events, tradeshows, and industry functions.
• Maintain and improve effective sales processes and procedures.

Qualifications & Core Competencies

• Minimum 3 years of hotel or hospitality sales experience.
• Proven ability to generate and close new business.
• Strong prospecting, lead-generation, and relationship-building skills.
• Experience with contract negotiation and revenue optimization.
• Excellent verbal, written, and interpersonal communication skills.
• Strong organization, attention to detail, prioritization, and time management skills.
• Self-motivated, proactive, and results oriented.
• Ability to manage multiple accounts and priorities in a fast-paced environment.
• Strong business acumen and the ability to identify and capitalize on sales opportunities.
• Professional, solutions-focused approach with a genuine passion for hospitality and client service.

What We Offer

At Sparrow Hotels, we believe our people are at the heart of our success. We are proud to offer a rewarding work environment with benefits and perks designed to support our employees both professionally and personally.

• Competitive Base Salary & Bonus Structure – A competitive compensation package with the opportunity to earn additional performance-based incentives.
• Employee Perks & Amenities – Enjoy employee meals, dry-cleaning services, and a variety of additional perks.
• Downtown Parking – Convenient parking available in downtown Winnipeg.
• Restaurant Discounts – Enjoy exclusive discounts at our restaurants and properties.
• Cost-Shared Benefits – Access to a comprehensive benefits program with employer cost sharing.
• RRSP Matching – Employer matching to help support your long-term financial goals.
• Work-Life Balance – A workplace that values balance, flexibility, and time away from work.
• Team Building & Community Initiatives – Opportunities to connect with colleagues, celebrate our team, and get involved in meaningful community initiatives.

If you are an experienced hospitality sales professional who is motivated by building relationships, generating business, and achieving results, we encourage you to apply and join the Sparrow Hotels team.