Lifecycle Marketing Manager (Real Estate Fintech)

Our client, a mid-sized Series B fintech with 100%+ YoY growth located in Toronto, ON, is looking for a highly-motivated and deeply curious Lifecycle Marketing Manager to join their energetic Growth Marketing team and own the programs that drive customer lifetime value - from activation through engagement to revenue expansion.

The company builds the financial operating system for America’s independent real estate investors and operators. Their market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.

In this role, you will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use unique data to activate new customers from day one and unlock deeper value from our existing customer base.

Employment Type: Full-Time Permanent

Location: Downtown Toronto, ON

Work Arrangement: Hybrid, onsite 2 days per week

What You'll Do

• Own the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.
  
• Build and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.
  
• Drive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.
  
• Orchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.
  
• Own high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.
  
• Create automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze, including working with Product and Analytics teams to set up evening and data calls to enable programs.
  
• Work smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.
  
• Maintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.
  
• Drive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.
  

Requirements

• 5+ years of lifecycle marketing experience. At a high-growth technology company.
  
• Experience in fintech, real estate, or other complex financial or SaaS products.
  
• Proven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes.
  
• Business owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.
  
• Deep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs. Familiarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau.
  
• Marketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze). Strong understanding how user profiles/attributes, events, and data calls are ingested and used to enable successful campaigns.
  
• Data self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there. Technical proficiency in SQL, HTML or marketing automation languages like Liquid.
  
• An AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less.
  
• Strong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing.
  
• Excellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint.
  
• High attention to detail. Excellent organizational skills and a high bar for quality.
  

Benefits

• Competitive compensation
  
• Equity - Ownership in what we are building!
  
• High-quality Medical, Vision, and Dental Insurance
  
• Life Insurance and Disability Coverage
  
• Generous time off
  
• Flexible working hours and location
  
• Remote working stipend to set up a home office
  
• Regular social events
  

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