Manager, Marketing & Product Growth

Role: Manager of Marketing & Product Growth

Status: Independent Contractor, Part-time (20 hours/week)

Contract Term: 24 weeks (October 13th, 2026 - March 31st, 2027 with possibility of extension)

Location: Vancouver, BC (occasional onsite presence expected at Fraser Street Studios and coordination across the virtual office and partner locations)

Who we are

BC Community Alliance (BCCA) is a Black-led nonprofit, community-based organization, formed in 2019, and registered as a non-profit in 2020.

BCCA is dedicated to advancing equity, safety, wellbeing and economic opportunity for Black, African and Caribbean communities in British Columbia. Our work connects education, youth leadership, entrepreneurship, advocacy and direct support through initiatives including Safe School Hub, the Student Support Learning Program and Community Venture Hub, and Fraser Street Studios located in Vancouver, BC.

Who we’re looking for

BC Community Alliance (BCCA) is looking for a hands-on marketing and product professional who can help people discover, understand and use BCCA’s services, and improve those services through evidence and user feedback.

The Manager, Marketing & Product Growth will bring together marketing execution, audience research, product planning and adoption measurement. The role will translate the Executive Director’s strategic direction into focused campaigns and prioritized product improvements.

What you’ll Do - Scope of Services

Marketing Strategy and Execution (30%)

• Develop and implement targeted marketing plans, campaign calendars, and audience-specific messaging aligned with organizational priorities and capacity
• Coordinate website content, email campaigns, social media, promotional materials, partner outreach, and creative contributors
• Maintain consistent messaging across BCCA, Safe School Hub, and assigned initiatives

Audience Engagement and Participation (20%)

• Research audience needs, barriers, and engagement patterns using appropriate privacy and consent safeguards
• Improve participant journeys from awareness and inquiry through registration, attendance, and ongoing engagement
• Support recruitment, retention, referrals, and meaningful participation in funded programs

Product Strategy and Prioritization (20%)

• Translate organizational priorities, user research, and operational needs into a proposed product roadmap and prioritized development backlog
• Develop product briefs, user stories, and acceptance criteria
• Recommend priorities based on participant value, funded outcomes, accessibility, risk, technical effort, and available resources
• Obtain approval for material changes to scope, cost, or strategic direction

Product Delivery and Adoption (10%)

• Coordinate with developers and operational teams on requirements, testing, releases, feedback, and service readiness
• Improve approved digital service journeys, including intake, registration, scheduling, and Legal Education
• Maintain accurate release notes, user guidance, and product documentation while respecting technical and professional responsibilities

Organizational Growth and Partnerships (10%)

• Develop approved outreach and conversion strategies for Fraser Street Studios, membership initiatives, and other funded or authorized services
• Improve repeat participation, bookings, retention, and partner engagement
• Develop practical forecasts distinguishing inquiries, qualified opportunities, confirmed sales, and collected revenue
• Collaborate with Finance and Operations to assess costs, sustainability, and contribution while supporting fund-development communications and impact reporting

Performance Measurement and Resource Management (5%)

• Establish campaign baselines, realistic targets, and measurable outcomes before launch
• Monitor acquisition, registration, participation, retention, conversion, and product adoption
• Run focused marketing experiments and adjust or discontinue ineffective initiatives.
• Track approved spending and staff time across funded workstreams
• Produce a monthly marketing and product dashboard covering results, insights, risks, and decisions required
• Maintain accurate campaign, product, and approval records in Asana and shared documentation

Collaboration and Decision-Making (5%)

• Report to the Executive Director and work closely with other organizational teams.
• Lead marketing strategy, audience research, campaign execution, product prioritization, backlog coordination, and adoption measurement
• Collaborate with Operations on service workflows, delivery capacity, and launch readiness without independently committing to unconfirmed operational capacity

What you bring

• Demonstrated experience delivering marketing campaigns and coordinating digital product or service improvements
• Previous experience improving participation, adoption, conversion or retention efforts
• Ability to conduct user research and translate findings into clear priorities
• Strong writing, briefing, analytics and project-management skills
• Experience working effectively with developers, designers and operational colleagues
• Ability to distinguish a useful product improvement from an attractive but low-priority feature
• Sound judgment around privacy, accessibility, consent and public claims
• Understanding of culturally responsive communications and anti-Black racism.
• Ability to prioritize and execute within nonprofit resources

We welcome equivalent combinations of professional, community and lived experience!

What we offer

• 20 hours per week at $28.00/hour CAD (24 week contract)
• The opportunity to collaborate with a dynamic, passionate and growing team!

Please note that this is a contract opportunity, not employment.

​​Don’t meet all the requirements but still interested in applying for this opportunity? Learning and experience isn’t a one-way path, if you believe you have the background needed to make an impact in this role, we’d love to hear from you. Please apply anyway!

BCCA is strengthened by diversity. We are committed to achieving an environment that is equitable and representative of Canada’s diverse Black population. As a Black-led and founded organization, we aim to have our core roles represented by this community. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.

Special Note: To ensure a fair and efficient review process, we kindly ask that applicants refrain from contacting any of BCCA’s Co-founders, Steering Committee, Staff, Volunteers or Vendors directly via email, LinkedIn, or other channels regarding this opportunity.

All applications will be carefully reviewed after the application deadline closes, and qualified candidates will be contacted directly by our team.

Exception: If you’ve already been in prior communication with a BCCA team member about an opportunity, feel free to follow up via your existing email thread.

Thank you for respecting this process—it allows us to give every application the attention it deserves.

If you require accommodations in completing an application, interviewing, or otherwise participating in our hiring processes for any reason, please direct your questions to [email protected] and we’ll be happy to support you.