Manager, RMHC Marketing (15-month contract role)

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

The Manager, Brand Marketing is a maternity leave contract role reporting to the Director, Brand Engagement. This role is accountable for leading the planning and execution of national brand marketing strategies and programs that build awareness, relevance, trust, and giving for Ronald McDonald House across Canada.

The Manager plays a critical leadership role in stewarding the Ronald McDonald House brand nationally, ensuring consistency, accuracy, and alignment with global brand standards, while also driving compelling brand activation in support of strategic engagement pillars, revenue priorities, and the McDonald’s Canada partnership.

Duties

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

Brand Marketing & Campaign Leadership

• Partner with the Director, Brand Engagement to develop Ronald McDonald House Canada’s marketing and brand strategy.
• Lead national brand campaigns that build awareness, relevance, understanding, trust, and mission revenue.
• Develop campaign and program briefs and manage agency partners through creative development, approvals, and execution.
• Provide strategic direction across paid, earned, and owned channels, including digital, social, TV, radio, print, in-store, and experiential.
• Collaborate across the Integrated Brand Engagement team to ensure aligned, integrated, and effective execution.
• Advance bold, insight-led consumer and family ideas that elevate the brand and support fundraising and engagement at scale.
• Ensure clear, consistent brand communication across channels, touchpoints, and mass and priority audiences.
• Partner with Analytics, Insights, and the Director, Brand Engagement on measurement frameworks, research, KPI tracking, and performance insights.
• Oversee partnership marketing opportunities and provide senior strategic counsel to corporate donors in close collaboration with the National Partnerships Team.

Brand Compliance & Stewardship Oversight

• Serve as national brand steward, ensuring accurate, consistent, and approved application across national and Chapter executions.
• Lead brand compliance for Regional Chapters and align Ronald McDonald House Canada and all Canadian Chapters with current global standards, tools, and guidelines.
• Act as primary liaison with Global Brand partners, sharing evolving standards, assets, and best practices across Canada.
• Oversee monitoring and resolution of brand compliance issues across materials, campaigns, and partnerships.
• Guide Chapters on appropriate brand use while enabling local relevance and impact.
• Advocate for accurate, positive Canadian representation in the global brand ecosystem, reflecting Canadian programs, stories, and opportunities with a unified global voice.

McDonald’s Canada Partnership & Brand Promotion

• Partner closely with McDonald’s Canada, Ronald McDonald House Canada’s largest and forever donor partner, to amplify key brand and fundraising programs.
• Provide strategic marketing leadership for national restaurant giving programs, including Round Up, Coin Box Donations, Happy Meal, Caring Cookies, and McHappy Day.
• Identify opportunities to strengthen brand visibility, participation, and storytelling across McDonald’s restaurants and channels.
• Build trusted stakeholder relationships that sustain alignment, momentum, and long-term partnership value.
• Serve as a key contact for McDonald’s programs requiring Ronald McDonald House brand integration and for other partnership inquiries.
• Support McDonald’s Canada brand trust and community impact objectives through aligned brand marketing strategies.

Chapter & Stakeholder Collaboration

• Enable alignment across the Canadian Ronald McDonald House system by convening and facilitating marketing and communications forums with Chapters.
• Provide Chapters with strategic guidance on local marketing and brand applications, along with feedback, best practices, and direction that support local success and national consistency.
• Build strong cross-functional relationships with internal teams and external partners to support integrated brand planning and execution.

Qualifications

• Experience: Proven marketing experience in a relevant role; experience in agency, corporate, brand, and/or non-profit marketing is an asset
• Brand & Marketing Expertise: Strong understanding of integrated, multi-channel brand marketing and campaign development
• Digital & Media Acumen: Solid understanding of digital and media channels, with the ability to interpret performance insights and inform strategy (performance ownership resides outside this role)
• People Leadership: Demonstrated people management experience with a passion for developing high-performing teams
• Communications: Exceptional written and verbal communication skills, with the ability to engage diverse stakeholders with clarity, tact, and influence
• Relationship Building: Strong interpersonal skills and proven ability to collaborate across disciplines, teams, and senior stakeholders
• Strategic & Analytical Thinking: Ability to interpret data, insights, and research to inform brand and marketing decisions
• Project Management: Highly organized with strong prioritization skills and the ability to manage multiple initiatives while maintaining attention to detail
• Agility: Comfortable operating in a fast-paced, evolving environment with multiple high-priority initiatives and partners

Salary Range

The expected salary range for this role is $89,599 - $127,998 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

This posting is for an existing role.

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
We do not use artificial intelligence (AI) or automated tools to screen, assess, or select applicants during our recruitment process