Marketing & Content Specialist

Paul & Christian Associates is looking for a highly creative, proactive and digitally savvy Marketing & Content Specialist to join our team.

This is not simply a role for someone who can execute a marketing checklist. We are looking for

someone who sees opportunities, brings ideas to the table and takes ownership to make

things happen.

The right person will have a strong creative eye and an instinct for compelling content. You

should be equally comfortable behind a camera, editing a Reel, brainstorming a campaign,

analyzing social media performance, preparing a newsletter or sitting down with an agent to

explain what the numbers are telling us.

Above all, we want someone curious, resourceful and excited about finding new and better

ways to tell our story, showcase our listings and strengthen the Paul & Christian Associates

brand.

Who You Are:

 You are proactive by nature. You don't wait to be told what needs to be done. You identify

opportunities, anticipate needs and come forward with ideas and solutions.

 You are outgoing and confident. You enjoy working with people and can comfortably direct

agents during a video shoot, ask the right questions to draw out good content and communicate

your ideas clearly.

 You are creative with a strong visual point of view. You understand that luxury real estate

marketing requires more than attractive graphics. You have an eye for composition, storytelling,

design, pacing and the small details that make content feel elevated rather than generic.

 You are social-media fluent. You understand how content needs to be conceived, filmed and

edited differently for Instagram, TikTok, YouTube, Facebook and LinkedIn. You keep up with

changing formats and trends without chasing every trend simply because it is popular.

 You are comfortable under pressure. Real estate moves quickly. Listings can launch on short

notice, priorities can change, and multiple agents may need support at the same time. You can

organize competing demands, communicate clearly and maintain a high standard of work.

 You are also adaptable and emotionally intelligent. You can build strong working

relationships, understand what each person needs and know when to lead, collaborate, listen or

push an idea forward.

JOB RESPONSIBILITIES:

You will help conceptualize, film and edit original content featuring our properties,

neighbourhoods, agents, clients, market insights and the broader Toronto lifestyle.

You should understand:

 Short-form video and social-first storytelling

 Filming for Instagram Reels, TikTok, YouTube and other digital platforms

 Video editing, pacing, music, captions, hooks and transitions

 Photography and visual composition

 How to make agents feel natural and comfortable on camera

 How to translate an idea into engaging visual content

 How to maintain a sophisticated, consistent brand aesthetic

 Knowledge of Squarespace for ongoing website management, including updating

property and team content, creating and editing pages, maintaining imagery and copy

 Understand the difference between content that looks good and content that generates

meaningful engagement from the audience.

Branding, Digital Marketing & Analytics

Responsibilities will include supporting:

 Property marketing and listing launches

 Social media campaigns

 Agent marketing initiatives

 Website content

 Email marketing / Newsletters

 Digital and print collateral

 Community and client events

 Neighbourhood and lifestyle content

 Photography and video shoots

 Educational content around real estate, neighbourhoods, new city developments,

important information related to the housing market etc.

You should be comfortable working with Google Analytics, Meta Business Suite and social

media analytics tools and Mailchimp to monitor and evaluate our digital performance. We

want someone who can tell us the story behind the data and recommend what we should

do next.

You will prepare regular reporting on areas such as:

 Audience growth and engagement

 Reach, impressions and interactions

 Video views, watch time and completion

 Website traffic and user behaviour

 Campaign performance

 Content performance by platform and format

 Trends and opportunities

 Recommendations based on the data

 Newsletter / email marketing via Mailchimp, and create reports (open rates click rates,

engagement, content performance

PREREQUISITES:

Ideally, you have 3+ years of marketing, digital content or social media experience and can

demonstrate work you are proud of.

Experience in real estate or luxury marketing is an asset. Still, we are equally interested in

someone coming from hospitality, fashion, design, media, lifestyle or another highly visual

consumer brand if you understand sophisticated brand storytelling.

You should have demonstrated experience with social media content creation and video editing,

Meta Business Suite and social analytics, Google Analytics, and Mailchimp.

Most importantly, you bring initiative, creativity, curiosity, confidence and good judgment.

We can teach someone aspects of our business. What is much harder to teach is taste,

instinct, resourcefulness and the desire to take ownership.