Marketing Coordinator - Social Media

Company Description

If you’re looking for more, you’ve come to the right place.

From the moment we opened our doors in 1981, we knew we wanted to be different. The people who work here are special, and that’s what makes us special. Our team members uphold the standards we set long ago by making the exceptional everyday, building relationships with our customers and with each other, and finding a place where their potential meets opportunity.

Job Description

Be part of what makes us different.

You’ll play an important role in shaping our digital presence, creating engaging content, fostering an active online community, and ensuring a consistent brand voice across social media platforms. Working collaboratively with internal teams, agency partners, and key stakeholders, you’ll help share our story, strengthen customer relationships, and bring our brand experience to life online. Here are some of the other ways you’ll help us stand out:

• Support the development and execution of channel specific social media strategies, ensuring content and messaging align with brand standards and business objectives.
• Collaborate with internal teams, agency partners, influencers, and other stakeholders to coordinate content calendars, align messaging, and bring social media campaigns to life across platforms.
• Coordinate vendor and influencer relationships, support cross-functional projects and campaigns, and assist with the planning and execution of photo and video shoots.
• Manage daily community engagement across social media channels by monitoring activity, responding to inquiries, and engaging with user generated content while maintaining a consistent and positive brand voice.
• Monitor and analyze social media performance, including: engagement, reach, and key channel metrics, preparing monthly reports and translating insights, emerging trends, and platform updates into actionable recommendations to strengthen our digital presence.
• Support paid, owned, and earned media initiatives by maintaining organized content and asset libraries, and capturing social first content at store locations, pop-ups, and community events as required.
• Contribute to overall team success by taking on additional related responsibilities as needed.

Qualifications

What you bring to the table.

We provide the opportunity, and you bring the potential.

• A genuine passion for delivering engaging and exceptional customer service.
• Typically requires post-secondary education in Communications, Marketing, Public Relations, or a related field, with a minimum of 2 years of relevant hands-on experience, or an equivalent combination of education and experience.
• Strong understanding of social media platforms, their audiences, and content trends, with a passion for food, lifestyle, and creating engaging customer experiences.
• Experience with social media management and analytics tools, such as Sprout Social and Meta Business Suite, with the ability to interpret performance metrics and translate insights into actionable recommendations.
• Strong organizational, time management, and analytical skills, with exceptional attention to detail and the ability to manage competing priorities, production calendars, and deadlines across multiple locations in a fast-paced, team-oriented environment.
• Excellent written and verbal communication skills, with the ability to create engaging business-to-consumer content, adapt messaging for different audiences, and build positive relationships with internal and external stakeholders.
• Proficiency in Microsoft Office applications, including: Word, Excel, PowerPoint and Outlook. Experience with Asana considered an asset.
• Valid G Class driver's license and access to a vehicle are required.
• Comfortable working in an environment that includes extended periods of sitting, repetitive tasks, frequent computer use, open-office noise, and a flexible schedule that includes frequent travel between stores and regions with reliable transportation.
• Fluency in English; French language skills considered an asset.

What we bring to the table.

At Farm Boy, we believe in supporting our Team Members throughout their careers. Whether, it’s at our Home Office or our stores, we’re proud to stand out in the market as a workplace that offers:

• Comprehensive benefit program and coverage that varies by position.
• Coverage may include healthcare, dental care, disability coverage, life insurance and registered retirement savings program.
• A 10% discount on in-store purchases.
• On-the-job training and the prioritization of internal promotions to help you grow and embrace new opportunities.
• The opportunity to support local neighbourhoods through our community programs.

Additional Information

Grow a career with us.

Farm Boy takes pride in growing a team that represents the best in the business. Join us for the career you’re craving!

We are committed to building a diverse and inclusive workplace. We encourage individuals from all backgrounds, identities, and experiences to apply—including those with non-traditional career paths.

We strive to create an environment where everyone feels valued, respected, and supported. Accommodations are available upon request for employees and applicants who may require them.

We do not use AI to assist in the recruitment process and this job posting is for an existing vacancy.

Accommodation is available upon request for applicants and employees with disabilities.