Marketing Executive

Key responsibilities and deliverables:

• Work closely with the Sales team and wider TECHNIA technical teams to create, manage and optimise marketing campaigns within defined industries including Life Sciences, Transport, and Aerospace.

• Work with the Sales team to develop ABM campaigns with the aim of expanding our reach into key customers, utilising a variety of channels including LinkedIn, email automation, and virtual events/webinars.

• Work with the Marketing Manager and external agencies to support SEO, SEM and PPC strategies for each defined business area.

• Support with the relationship and management of external marketing agencies.

• Work closely with our software vendor, Dassault Systèmes on co-marketing activity including ensuring all reporting is in place.

• Conduct and suggest ways to acquire industry and market analysis to identify new target markets or prospects.

• Work with our Global marketing team where necessary to ensure alignment across the TECHNIA brand, Global campaigns and events, and Global PR.

• Keep all marketing collateral up to date with regards to branding and accuracy of content, including webpages and offline collateral.

• Support the Global Marketing team with the execution of annual global virtual and hybrid events.

General responsibilities:

• Any other tasks that are reasonably assigned to you by your line manager, including development activities, which are within your capability and grade

• Follow all company procedures and policies

Requirements

Behaviors:

• Continuous learning and improvement
  
• Demonstrate principles of teamwork
  
• Personal accountability and commitment
  
• Go Explore
  
• Work Together
  
• Build Trust
  
• Keep Learning
  

Education qualifications:

• University or college degree in marketing or related field
  
• 4+ years of marketing-related experience
  

Skills, knowlegde and abilities:

• Excellent project management skills, ability to prioritise and organise workloads independently.
  
• Happy to take initiative and develop own ideas when required.
  
• Proven experience within a B2B marketing environment with a focus on lead generation.
  
• Experience using marketing automation (ideally HubSpot or Zoho Marketing Automation) and content to create multi-channel campaigns to drive traffic, lead generation and conversions.
  
• Experience using CMS (ideally WordPress), CRM (ideally Salesforce or Zoho CRM) and analytical tools such as Google Analytics.
  
• Experience in utilising social media channels for brand awareness and lead generation.
  
• Understanding of the engineering processes of both companies is an asset
  
• Understanding of the Dassault Systèmes product offer an asset
  
• Proficient in MS Office and Adobe Creative Suite an asset
  
• Knowledge of Zoho Marketing tools and Hubspot an asset
  
• Able to travel Canada and USA
  

Personal attributes:

• Bilingual, Québecois French & English
  
• Excellent communication and presentation skills in both French & English
  
• Excellent learning skills
  
• Organization and leadership skills
  
• Resourceful, autonomous and self-motivated
  

Benefits

• Flexible Schedule – Associate to the office in Laval, QC – Hybrid Office/Work from home
  
• Occasional travel in Canada and USA
  
• Insurance plan including dental and medical
  
• Additional week of vacation between Christmas and New Year