Marketing Manager

Location: Mississauga, Ontario (Hybrid)

Company: Healthy Crunch

Reports To: Founder & CEO, Julie Bednarski

Full-Time | Growth Opportunity

Are you a creative marketing powerhouse who lives and breathes AI, digital marketing, social media, storytelling, and brand building?

Do you love turning ideas into engaging content, building communities, creating viral campaigns, leveraging AI tools, and helping grow an award-winning food brand?

If so, Healthy Crunch is looking for an exceptional Marketing Manager to work directly alongside Founder & CEO, Julie Bednarski, helping lead and execute all aspects of marketing as we continue to expand across Canada, the United States, and internationally.

This is not a traditional marketing role. We are looking for an entrepreneurial thinker, innovator, and doer who is excited about using AI and emerging technologies to help scale a fast-growing food company.

About Healthy Crunch

Healthy Crunch is an award-winning Canadian food company on a mission to create delicious, better-for-you foods that everyone can enjoy.

Our products are sold at major retailers across North America and around the world, including Costco, Loblaw, Sobeys, Metro, Walmart, and many more.

We are passionate about creating products that are:

• Better-for-you
• Lower in sugar
• Allergen-friendly
• Made with simple ingredients
• Delicious enough for the whole family

What You'll Do

As our Marketing Manager, you will own and execute marketing initiatives across multiple channels.

Brand & Content Creation

• Develop and execute creative marketing campaigns
• Create engaging content for social media, digital marketing, PR, and email campaigns
• Write compelling copy for websites, advertisements, product launches, blogs, and promotions
• Develop marketing assets, presentations, and sales support materials

AI & Innovation Leadership

• Leverage AI tools to improve content creation, workflow automation, analytics, customer engagement, and campaign performance
• Stay on top of emerging AI trends and identify innovative opportunities for Healthy Crunch
• Implement AI-driven marketing strategies that improve efficiency and growth
• Explore new technologies that enhance customer acquisition and brand awareness

Social Media & Community Building

• Manage Healthy Crunch's social media presence across all platforms
• Create engaging videos, reels, stories, and digital content
• Build relationships with customers, influencers, ambassadors, and online communities
• Respond to customer inquiries and foster meaningful engagement

PR & Influencer Marketing

• Coordinate media opportunities, interviews, and PR campaigns
• Build relationships with media contacts and influencers
• Assist with product launches and brand partnerships
• Support award submissions and thought leadership opportunities

Trade Shows & Events

• Represent Healthy Crunch at industry trade shows and events
• Help plan and execute sampling programs and product launches
• Create memorable customer experiences that build brand loyalty

E-Commerce & Digital Growth

• Support website optimization and online merchandising
• Manage email marketing campaigns
• Monitor analytics and performance metrics
• Drive customer acquisition and retention initiatives

Who You Are

You are:

• Creative, energetic, and passionate about marketing
• Excited by innovation and emerging technology
• A strong communicator and storyteller
• Entrepreneurial and comfortable wearing multiple hats
• Health and wellness-minded
• Highly organized and self-motivated
• A team player who thrives in a fast-paced environment
• Comfortable interacting with customers, retailers, media, influencers, and industry partners

Qualifications Required

• 5+ years of experience in marketing, brand management, digital marketing, communications, or related field
• Strong experience with AI tools and AI-assisted marketing platforms
• Proven success managing social media and digital campaigns
• Excellent writing and communication skills
• Experience creating content across multiple platforms
• Strong project management skills
• Ability to work independently and execute quickly

Preferred

• Experience in CPG, food, health, wellness, or consumer brands
• Experience with Shopify and e-commerce platforms
• Experience utilizing AI tools such as ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, or other AI-powered business platforms.
• Understanding of how AI can be applied to marketing
• Demonstrated ability to leverage technology and innovation to improve business performance and create competitive advantages.
• Graphic design experience (Canva, Adobe Creative Suite, Figma, etc.)
• Experience with paid media campaigns
• Video content creation and editing experience
• Public relations and influencer marketing experience

Why Join Healthy Crunch?

You'll Have the Opportunity To:

✅ Work directly with an award-winning entrepreneur and founder

✅ Help shape the future of a rapidly growing food company

✅ Lead AI-driven innovation within a consumer brand

✅ Make a meaningful impact and see your ideas come to life

✅ Attend industry events, trade shows, and networking opportunities

✅ Be part of a passionate, energetic, and purpose-driven team

How to Apply

If you're passionate about marketing, AI, innovation, health and wellness, and building brands that make a difference, we'd love to hear from you.

Please submit the following:

• Resume
• Portfolio of marketing, social media, content creation, and campaign work
• Examples of how you have successfully leveraged AI tools to improve marketing results
• A brief cover letter explaining why you're excited to join Healthy Crunch and how you would help grow our brand

Please email your application to: [email protected]

Subject Line: Marketing Manager Application

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Healthy Crunch is an equal opportunity employer and welcomes applications from individuals of all backgrounds, experiences, and perspectives.

Healthy Crunch is an equal opportunity employer and welcomes applicants from all backgrounds and experiences.