Marketing Manager

At Pilot Coffee Roasters + Bridgehead Coffee, we work with an incredible team who are passionate about coffee and equally committed to quality. To achieve our full potential, we foster an environment where everyone feels included, heard and appreciated. Our values of quality, innovation and relationships are at the heart of everything we do.

JOIN OUR TEAM:

We are welcoming applications for a Marketing Manager to join our Brand Creative team. Do you love bringing brand strategies to life across every channel? Are you ready to coach a passionate team and lead vibrant campaigns for specialty coffee people love? If so, we would love to hear from you.

Position: Marketing Manager

Department: Brand Creative

Location: 50 Wagstaff Dr. / Cafe Network (Toronto, ON)

Reports to: Head of Brand Creative

Salary Range: $85,000 - $90,780k per annum

This role is for an existing vacancy. AI is not used to screen, assess, or select applicants for this position.

For this role, we are seeking a collaborative, high-energy marketing leader who can execute organization-wide communication strategies set by the Head of Brand Creative to drive sales, maximize revenue, and elevate the Pilot Coffee Roasters + Bridgehead Coffee across every customer touchpoint. You will empower our creative team, manage dynamic multi-channel campaigns, and bring bold ideas to life in a fast-paced environment.

People Leadership & Management

• Direct, coach, and mentor the Photographer & Social Media Coordinator and Brand Coordinator to support their growth and build a high-performing team bench.
• Foster an inclusive, supportive culture grounded in our core values of Relationships, Quality, and Innovation.
• Support building marketing team capacity, capabilities, and structure to deliver exceptional customer experiences.
• Partner with the Head of Brand Creative and People & Culture to address engagement survey feedback and enhance team experience.

Communication Strategy & Oversight

• Execute marketing communications tied to the coffee calendar, product launches, and cafe promotions as directed by the Head of Brand Creative.
• Proactively align strategic communications with business goals to target customers effectively across all touch points.
• Apply and maintain a consistent brand tone of voice across social media, email, website, and internal communications.
• Partner closely with Operations, People & Culture, and Cafe teams to align internal and external brand messaging seamlessly.

Social Media & External Branding

• Collaborate with the Photographer & Social Media Coordinator on dynamic content calendars for Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
• Oversee the editing, production, and distribution of external print collateral and brand materials.
• Support external branding initiatives, PR protocols, and public communications.

Loyalty, Partnerships & External Stakeholder Management

• Execute loyalty program communications, campaign messaging, and content delivery against the roadmap set by the Head of Brand Creative.
• Coordinate day-to-day operations with external agencies, vendors, and service providers.
• Coordinate and execute charitable initiatives and community events based on giving strategy and budget parameters.
• Support existing partner relationships and research new partnership opportunities for review.

Budgeting & Industry Awareness

• Support the preparation, monitoring, and tracking of monthly marketing communication expenditures and financial forecasts.
• Track key developments across the coffee industry, Restaurant Canada trends, and relevant industry networks to foster continuous innovation.

Qualifications

Must haves:

• 3–5 years of Marketing experience (CPG or Food & Beverage experience preferred).
• 2+ years of experience leading, coordinating, or mentoring creative team members or in a communications role.
• Post-secondary degree or diploma in Marketing Communications or a related field.
• Strong project management, budgeting, and multi-channel marketing expertise.
• Exceptional written and verbal communication skills with strong analytical and problem-solving abilities.
• Flexibility for regional travel across PCR cafes/events and occasional Canadian travel (e.g., Ottawa).

Nice to have:

• High EQ, strong relationship management, and coaching skills.
• Self-starter mindset with strong initiative and creative problem-solving skills.
• Passion for specialty coffee culture and community engagement.

DIVERSITY, INCLUSION + COMPANY PROFILE

Pilot Coffee Roasters | Bridgehead Coffee aim to provide a barrier free experience for those looking to join our team and we welcome and encourage applications from people with disabilities, Indigenous peoples, racialized people, people from gender and sexually diverse communities and / or people with intersectional identities. Accommodations are available on request for people taking part in aspects of the recruitment process.

People requiring accommodation(s) during the recruitment process, can notify their recruiter directly.

Pilot Coffee Roasters and Bridgehead Coffee are two of Ontario's leading specialty coffee companies, together operating cafes across Toronto and Ottawa and serving wholesale accounts from coast to coast. Pilot is a full-service specialty roastery, training provider and cafe operator known for Direct Trade partnerships and roasting at the vanguard of innovation. Bridgehead, founded as Canada's first fair trade coffeehouse, has built a loyal Ottawa community around ethically sourced coffee and welcoming neighbourhood cafes. Visit pilotcoffeeroasters.com and bridgehead.ca for more information.

RECENT ACCOLADES

• Growth 500, Canada's Fastest Growing Companies 2019
• RGD In-House Design Awards 2019, Award of Merit for Branding and Packaging
• Great Place to Work Certified 2019, and recognized on the following sub-lists; Best Workplaces for Inclusion, Best Workplaces for Millennials, Best Workplaces Managed by Women, Best Workplaces in Manufacturing, Best Workplaces in Ontario, and Best Workplaces for Women.

Please note that we will only be contacting applicants who have been selected to move forward in the interview process. No recruitment agencies please.