Marketing Officer

Position Summary

Reporting to the Operations Manager, the Marketing Officer is responsible for the development, coordination, and strategic dissemination of timely, accurate, culturally relevant, and health-specific communications. This position strengthens community awareness of organizational programs and services, enhances public understanding of wellness and prevention, and provides marketing leadership across multiple communication channels.

The Marketing Officer works collaboratively with internal teams and external partners — including First Nation communities and health-sector partners — to support a coordinated health marketing strategy for prevention, early intervention, and improved community health outcomes.

Work Conditions

Position Summary

• Reporting to the Operations Manager, the Marketing Officer is responsible for the development, coordination, and strategic dissemination of timely, accurate, culturally relevant, and health-specific communications. This position strengthens community awareness of organizational programs and services, enhances public understanding of wellness and prevention, and provides marketing leadership across multiple communication channels.
• The Marketing Officer works collaboratively with internal teams and external partners — including First Nation communities and health-sector partners — to support a coordinated health marketing strategy for prevention, early intervention, and improved community health outcomes.

Job Duties

1. Marketing & Promotional Materials

• Develop and implement annual/project-specific workplans.
• Create marketing content, campaigns, branded materials, and promotional messages for programs and services.
• Develop pamphlets, brochures, and resource materials for organizational and health priorities.
• Disseminate timely information regarding clinics, service offerings, program updates, and new developments.
• Develop health-specific resources (e.g., cookbooks, diabetes resources, tool sheets, etc.).

1. Newsletter Development

• Research and/or write articles.
• Design and distribute a monthly organizational newsletter.
• Align monthly themes with health priorities, campaigns, and organizational objectives.

1. Digital Platforms & Multi-Media

• Support the creation, currency, and maintenance of the organizational website.
• Ensure consistent and current updates across digital platforms and social media (e.g., Website, Facebook, LinkedIn).

1. Brand Consistency

• Support the development and maintenance of organizational brand identity and theme consistency.
• Create original graphics and collaborate with external graphic designers where required.

1. Health Promotion & Recruitment Support

• Develop marketing materials for job fairs, health fairs, and other external events.
• Participate in external career and health fairs on behalf of the organization.

1. Administrative & Professional Responsibilities

• Engage in ongoing professional development.
• Support Quality Improvement initiatives.
• Network with partner agencies to enhance service, build partnerships, and leverage shared initiatives.
• Participate in staff development and team-building activities.

1. Other Duties

• Perform other related duties as assigned within the scope and purpose of the position and as part of an interdisciplinary team.

Qualifications

• Mandatory
• Post-secondary diploma/degree in Marketing, Communications, Public Relations, or related field.
• Minimum 3 years’ experience in Marketing/Communications/PR or related role.
• Demonstrated proficiency with social media, web platforms, and multi-media communication tools.
• Strong public speaking and presentation skills.
• Exceptional writing, editing, and content development skills.
• Graphic design experience is an asset.
• Successful Criminal Records Check.
• Current CPR C and First Aid Certification.
• Valid Class G driver’s license and access to a reliable vehicle.
• Preferred
• Motivated, independent self-starter able to manage multiple deadlines with limited supervision.
• Knowledge of health promotion, primary care, and Indigenous health systems is an asset.
• Knowledge of Anishinabek culture, traditions, worldviews, and protocols is an asset.
• Experience working with First Nation communities.
• Skills / Competencies
• Strong interpersonal and relationship-building skills.
• Strong time management, organizational, and prioritization skills.
• Proficiency in Microsoft Office and other relevant administrative software.
• Excellent written and verbal communication skills.
• Abilities
• Ability to prioritize, plan, organize, and schedule work.
• Ability to prepare high-quality reports within timelines.
• Ability to work independently and collaboratively.
• Ability to speak Anishinaabemowin is an asset.
• Work Conditions
• This role is primarily performed onsite.
• Occasional long-distance travel may be required.
• Frequent periods of sitting/typing at a computer.
• Frequent interruptions within an office setting.