Marketing Technology Lead Developer

We are seeking a strategic, growth-minded Marketing Technology Lead Developer to own the technical direction and governance of our public-facing digital properties and integrated marketing technology ecosystem. Operating at the intersection of full-stack software engineering, digital marketing, and MarTech infrastructure, this individual will serve as the primary technical partner for our marketing teams-turning our website into a high-performance engine for user acquisition while ensuring clean, scalable, and secure architecture across all integrated systems.

ESSENTIAL FUNCTIONS

1. MarTech Infrastructure & Platform Governance

• Technical Advisory & Tool Onboarding: Act as the primary full-stack technical lead when marketing teams evaluate, select, and implement new technologies-vetting third-party platforms for security, API capabilities, performance impacts, and technical fit before integration.
• Stack Governance & Administration: Serve as the technical administrator and owner of our integrated MarTech stack, ensuring system uptime, security, custom webhooks/API integrations, and data hygiene across our Website CMS (Webflow), Customer Data Platform (CDP), and marketing applications.
• Architecture & Data Flow: Design, build, and maintain the technical infrastructure that powers customer data collection, event tracking, automation, personalization, and cross-channel Agentic Marketing.

2. Front-End Architecture & Web Engine Leadership

• Architect the Webflow Ecosystem: Build and maintain a scalable, component-based architecture in Webflow. Ensure the site is modular, enabling the marketing team to spin up high-converting landing pages independently.
• Bridge Software Engineering & Marketing: Handle complex, full-stack requirements beyond low-code-including custom JavaScript/React integrations, headless components using Next.js, or navigating legacy PHP environments (e.g., Drupal) when necessary.
• Performance & Technical SEO: Maintain relentless focus on Core Web Vitals, page load speed, schema markup, and technical SEO to optimize AI & Organic search visibility and user experience.

3. Growth Engineering & Analytics Integration

• Enable High-Velocity Experimentation: Build the technical foundation for dynamic A/B testing, multivariate experimentation, and real-time user personalization engines.
• Analytics & Growth Stack Integration: Maintain seamless data flow between front-end web properties and backend marketing solutions (Google Tag Manager, HubSpot, Salesforce, etc.), ensuring every event or signal is accurately captured.

4. Technical Leadership & Agile Execution

• Team Technical Lead: Act as the primary technical lead supporting Agile Development work including peer reviews. Ensure smooth Sprint deployments and maintain technical standards in a CI/CD practice.

EXPERIENCE REQUIRED

• Background: Profile of a Staff Engineer or Senior Full-Stack Web Developer with 5-8+ years of web development experience and a proven track record of supporting marketing initiatives in a fast-paced B2C, SaaS, or high-growth environment.
• MarTech & Tool Integration Knowledge: Demonstrated experience vetting, onboarding, and governing third-party MarTech software, including Customer Data Platforms (CDPs), CRM personalization engines, and automated Marketing Ops/Ad Ops workflows.
• Webflow Expertise: Deep experience building scalable, modular Webflow architectures, custom code components, injection, advanced CMS collections, and API integrations.
• Multi-Faceted Engineering Skills: Strong proficiency in modern JavaScript frameworks (React, Next.js) and API/headless architectures, with comfort managing server/hosting environments (Vercel, Cloudflare) and legacy PHP frameworks (e.g., Drupal).
• Growth Mindset: Strong passion for Conversion Rate Optimization (CRO), web performance tuning, data accuracy, and leveraging modern AI/Agentic marketing approaches to automate customer journeys.
• Agile Leadership: Experience leading technical execution, conducting code reviews, and coordinating release schedules across cross-functional DEV, QA, and UX team members.

COMPENSATION & BENEFITS

• Salary: $110,000 to $130,000 per annum (The actual salary offered will be commensurate with education, experience, and internal parity)

• Health & Dental: The Total Compensation Package includes Extended Health and dental coverage.

• Professional Growth: We focus on your development through our professional development programs.

• Wellness: Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office.

• Transparency: Speak to us to learn more about the full details of what we offer.

HYBRID WORK ENVIRONMENT

• Our Model: We have created a hybrid work model that helps us get together to Collaborate, Celebrate, and Connect while enjoying flexibility.

• Office Presence: For this role’s duty and responsibility, we anticipate that you will come into the office three days a week, Tuesday through Thursday.

THE HIRING PROCESS

• Pre-Screen: Let’s talk about your experience, goals, and excitement for this role.

• Interviews: Our process is designed to be both engaging and transparent, as we know this is as big of a decision for you as it is for us.

• Verification: We conduct reference and background checks as part of our final steps.

• Modern Practices: We use audio recording transcription for our interview practices.

ABOUT US

• Award-Winning Culture: O2E Brands has been named one of Canada’s Best Workplaces 14 times.

• Global Recognition: We made Newsweek’s top 100 list of “Most Loved Workplaces” at #14—the only Canadian company on the list!

• Social Presence: Check out our culture on YouTube and social media to see what life is like here.

• Inclusivity: We value diversity and inclusivity; accommodations are available upon request.

Ready to take your career to the next level? Apply today!

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