Paid Media Specialist

eMonster Solutions is a fast-growing Canadian technology and digital marketing company, that has been recognized by Forbes as one of Canada’s Best Startup Employers. We partner with businesses across Canada to deliver end-to-end digital solutions, including custom software and ERP systems, website development, SEO, paid media, and creative marketing.

Role Overview

We’re looking for a proactive and detail-oriented Paid Media Specialist to join our digital marketing team. Working with Google Ads, Meta Ads, and other advertising platforms, you will turn performance insights into practical improvements that support lead generation and ecommerce sales.

Responsibilities

From campaign planning to reporting, you will manage day-to-day execution and ongoing optimization across paid advertising platforms.

• Developing, launching, and refining campaigns across Google Ads, Facebook, Instagram, and other platforms suited to each client’s goals.
• Performing keyword, audience, and competitor research to inform campaign strategy and uncover advertising opportunities.
• Evaluating search terms and audience results to improve keyword selection, match types, negative keywords, audience segmentation, and remarketing.
• Managing advertising spend across accounts and platforms, adjusting bids and budget allocation based on performance and client priorities.
• Creating and testing ad copy, while partnering with the design team to develop and evaluate image and video assets.
• Implementing, checking, and troubleshooting conversion tracking through Google Analytics 4, Google Tag Manager, Meta Pixel, and other platform-specific tools.
• Reviewing Google Merchant Center feeds and Meta product catalogs and coordinating updates to keep ecommerce campaigns running effectively.
• Investigating campaign performance, including conversion quality, acquisition costs, and return on ad spend, to identify clear next steps for optimization.
• Producing monthly reports that explain results, summarize campaign changes, and outline recommendations.
• Collaborating with designers and developers on landing page improvements, coordinating work through tools such as Confluence and Jira.
• Staying current with changes to advertising platforms, policies, and measurement practices to support ongoing campaign optimization.

What We Are Looking For

• Hands-on experience managing and optimizing Google Ads and Meta Ads campaigns across multiple accounts.
• A solid understanding of paid search and paid social, including account and campaign structure, keyword and audience targeting, remarketing, bidding, and budget management.
• Practical experience using Google Analytics 4, Google Tag Manager, and Meta Pixel for conversion tracking and performance analysis.
• Familiarity with ecommerce advertising tools, including Google Merchant Center, Meta product catalogs, and product feeds.
• Strong analytical judgment, with the ability to identify performance issues and recommend actionable improvements.
• Clear written and verbal communication skills, including the ability to develop effective ad copy and explain campaign findings and recommendations.
• Strong organizational skills, attention to detail, and the initiative to work independently while contributing to a collaborative team.
• Experience in an agency environment and exposure to additional advertising platforms such as LinkedIn Ads and RedNote Ads would be valuable assets.