Sales & Business Development Representative

When you join East Penn Canada, you represent a leading battery solutions provider serving essential industries across Canada. Our sales team supports customers across transportation, motive power, backup power, and consumer markets, creating ongoing demand and long‑term account relationships. We support our sales professionals with strong products, meaningful partnerships, and the structure needed to drive consistent and sustainable sales success.

“What Powers You” matters. Here’s how we support our sales team:

• Competitive base pay with sales incentive plans paid bi‑weekly
• Company vehicles or car allowances, including gas cards, so you can focus on growing your business without worrying about expenses
• Results‑based rewards with annual merit increases, profit sharing, and a deferred profit‑sharing program to support long‑term financial goals
• 100% employer‑paid health and dental benefits, plus insurance coverage, a Health Spending Account, and paid sick days to support your health and well‑being
• Career growth opportunities, with many roles across our four divisions filled through internal promotions
• Industry‑leading training and development, including in‑house product and sales training, as well as tuition reimbursement to support continued growth
• Employee discounts on batteries, plus access to exclusive deals on popular brands
  
  

Are you looking to take your career in B2B Business Development and Key Account Management to the next level? Do you aspire to join a high-performing sales team where your contributions truly make an impact? If so, look no further. East Penn Canada is currently seeking dynamic and highly driven professionals to join their growing team in the Golden Horseshoe region.

The Sales & Business Development Rep - Transportation reports to the Regional Sales Manager and is primarily responsible for identifying, pursuing, and securing new business opportunities within the assigned territory. With an activity split of approximately 80% new business development and 20% existing account management, the role focuses on prospecting, relationship building, solution selling, and expanding the customer base to drive revenue growth.

In addition, the incumbent will maintain and grow relationships with approximately 100 existing key accounts, ensuring a high level of customer satisfaction while identifying opportunities for account expansion and retention.

Duties & Responsibilities

• Develop and execute strategic business development plans to drive profitable sales growth and increase market share throughout the assigned territory (Niagara, Hamilton, Mississauga, Brampton, and north up to Owen Sound).
• Prospect, qualify, and secure new business opportunities through face-to-face customer meetings, cold calling, networking, referrals, and industry events.
• Build and maintain a robust sales pipeline by identifying, targeting, and converting prospective customers across transportation, fleet, industrial, and distribution sectors.
• Establish trusted advisor relationships with prospective and existing customers by understanding their business needs and recommending value-added solutions.
• Promote and sell East Penn Canada's complete portfolio of transportation products and services while identifying opportunities for cross-selling and account expansion.
• Manage and grow a portfolio of approximately 100 key and national accounts, ensuring a high level of customer satisfaction and retention.
• Analyze customer activity, market trends, and competitive conditions to identify growth opportunities and support territory planning and forecasting.
• Prepare quotations, negotiate pricing and commercial terms, and secure new business agreements.
• Utilize Salesforce CRM and other sales tools to maintain accurate customer information, prospect activity, sales forecasts, and pipeline management.
• Deliver product demonstrations, technical support, and customer training to drive product adoption and strengthen customer relationships.
• Support warranty inquiries, core recovery initiatives, and customer issue resolution while maintaining a strong focus on customer experience excellence.
• Collaborate with internal teams to ensure seamless execution of customer requirements and timely resolution of service-related concerns.
• Maintain accurate records of sales activities, customer interactions, and territory performance metrics.
• Represent East Penn Canada at trade shows, industry events, customer functions, and networking opportunities to generate leads and enhance brand awareness.
  
  

Experience, Skills & Competencies

• 5+ years of B2B outside sales experience, with a strong emphasis on new business development, territory growth, and revenue generation.
• Sales experience within the battery, automotive, transportation, fleet, industrial products, manufacturing, distribution, or related industries is considered a strong asset.
• Proven track record of identifying, pursuing, and securing new business opportunities while consistently achieving or exceeding sales targets.
• Experience managing a large geographic sales territory and developing strategic plans to increase market penetration and market share.
• Demonstrated success building and maintaining a robust sales pipeline through prospecting, cold calling, networking, referrals, and relationship-based selling.
• Experience managing key customer relationships and growing existing accounts through cross-selling, upselling, and consultative sales approaches.
• Strong business acumen with the ability to understand customer operations, identify needs, and develop value-added solutions.
• Exceptional customer service orientation with a proven ability to build, maintain, and strengthen long-term business relationships.
• Proven consultative selling, negotiation, and closing skills with the ability to influence purchasing decisions at multiple organizational levels.
• Strong verbal, written, and interpersonal communication skills with the ability to communicate effectively with frontline personnel, business owners, and senior decision-makers.
• Demonstrated presentation and facilitation skills, including the ability to deliver product demonstrations, customer training, and sales presentations.
• Strong analytical and problem-solving abilities with experience interpreting sales data, market trends, and customer performance metrics.
• Proficient in CRM systems (Salesforce preferred), Microsoft Office Suite, and other sales management tools.
• Highly organized with strong territory management, time management, and prioritization skills.
• Self-motivated and results-driven with the ability to work independently, manage competing priorities, and thrive in a fast-paced sales environment.
• Willingness and ability to travel throughout the assigned territory on a daily basis.
  
  

Other Considerations

• Background checks will be required of the incumbent, and may include, but are not limited to criminal record checks, employment verifications, driver's abstracts, and professional references.
• Daily travel within the assigned territory is required - incumbent must be willing and able to spend the majority of each workday on the road.
• Occasional overnight travel is a requirement of the role, approximately 3-5 nights per month.
• Sales & Business Development Representatives receive a vehicle allowance and company gas card and are expected to use their personal vehicle for business-related travel throughout their territory (to be eligible for the vehicle allowance program, personal vehicles must not exceed eight years of age).
• Expected salary for this position is $65,000 to $75,000 annually plus sales incentive (exact annual salary offered to the successful applicant will be determined by the candidate's experience, education, related knowledge, skills, and abilities, as well as internal equity and alignment with market data).
  
  

Join a team within the battery industry that values your contributions and invests in your long-term success.

AI Usage

East Penn Canada uses artificial intelligence tools to support our recruitment process and improve the candidate experience, such as helping organize applications or highlight relevant qualifications. AI is not used to make hiring decisions. All hiring decisions are made by our recruitment team and hiring managers, who are trained to use these tools responsibly.

Application Process

Applicants must be legally eligible to work in Canada to be considered. We thank all applicants for their interest, however, only those selected for an interview will be contacted by phone, email, and for some roles, by text message.All offers of employment are contingent upon the successful completion of thorough background checks, which may include criminal, credit, professional references, driver’s abstracts, and/or education/credentials verification.

Accessibility And Inclusion

East Penn Canada is an equal opportunity employer committed to diversity, inclusion, and accessibility. We welcome applicants from all backgrounds and will provide reasonable accommodations for candidates with disabilities, upon request.