Sales Lead (North America)

SUMMARY:

We are seeking a commercially driven Sales Lead who still wants to be close to customers, win business and personally contribute to revenue. The immediate priority is finding someone who can develop new business, build strategic customer relationships and work collaboratively with the existing sales team while helping introduce greater structure, consistency and commercial discipline as the business grows.

The US represents a particularly important opportunity, and candidates with existing relationships across cannabis MSOs, larger retail groups, distributors or other strategic accounts will be especially relevant. Over time, there is significant scope for the role and level of responsibility to grow alongside the business.

RESPONSIBILITIES:

• Generate and close new B2B business across Canada and the United States.
• Build relationships with US cannabis MSOs, larger retailers, distributors, wholesalers and other strategic accounts.
• Personally manage the full sales cycle from prospecting and initial outreach through negotiation, close and ongoing account development.
• Develop and grow selected key accounts.
• Work collaboratively with the existing sales team to share relationships, market intelligence and commercial opportunities.
• Help establish clearer targets and priorities by market, geography and customer type.
• Improve CRM discipline, pipeline visibility and follow-up consistency.
• Help create repeatable sales processes and commercial playbooks as the business scales.
• Use CRM data, call information, customer feedback and AI-enabled tools to identify patterns and improve sales messaging and performance.
• Ensure new products and commercial priorities are being consistently communicated to customers.
• Feed relevant market intelligence and customer insight back into the wider business.
• Help build a stronger commercial foundation that can support continued North American and international growth.

EDUCATION & EXPERIENCE:

• Strong B2B sales or business development experience.
• Proven success developing new business and growing strategic accounts.
• Experience managing the full sales cycle, from prospecting and relationship development through negotiation and close.
• Strong understanding of CRM, pipeline management, forecasting and structured sales processes.
• Demonstrated ability to operate effectively in an entrepreneurial or growth-stage environment.
• Strong commercial instincts and the ability to balance strategic thinking with hands-on execution.
• Experience working with retailers, distributors, wholesale partners or multi-location customers.
• Existing relationships within the U.S. cannabis, MSO, retail or distribution landscape would be considered a strong asset.
• Experience supporting international markets or cross-border commercial growth would also be beneficial.
• Strong communication, negotiation and relationship-management skills.
• Comfortable working closely with ownership and senior leadership in a collaborative, hands-on environment.

White Ash Group and the companies it represents are equal employment opportunity employers and value the strength of diversity in the workplace. All qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, nationality, age, disability or veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.