Sales Manager

Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.

JOB REQUIREMENTS:

Business Development & Prospecting

• Proactively identify and pursue new business through cold calling, targeted outreach, networking, referrals, and sales visits.
• Develop a structured prospecting strategy to generate leads, appointments, proposals, and new accounts.
• Target corporate travel, extended stays, relocation, project-based accommodation, and other relevant market segments.
• Maintain a strong sales pipeline, consistently following up and converting prospects into confirmed business.
• Execute sales initiatives to strengthen market presence and capitalize on new opportunities.

Revenue Generation & Commercial Performance

• Achieve agreed sales and revenue targets, focusing on new business acquisition and account growth.
• Analyze market trends, competitor activity, and client needs to identify profitable opportunities.
• Prepare proposals, negotiate rates and contracts, and secure business aligned with commercial objectives.
• Monitor pipeline progress, conversion rates, and account performance, taking action to address gaps.
• Contribute to the Sales & Marketing Plan with market insights and actionable growth strategies.

Account Management & Relationship Building

• Build and maintain relationships with corporate clients, travel decision-makers, business partners, and industry contacts.
• Grow existing accounts while identifying opportunities to expand the client base and increase revenue.
• Maintain accurate prospect databases, client records, sales activities, and account performance.
• Establish an effective sales call cycle and consistent follow-up with key accounts and prospects.
• Represent Sandman Suites Vancouver Davie- St at industry events, trade shows, and client meetings.

Communication, Collaboration & Accountability

• Collaborate with property leaders and front-line teams to ensure client expectations are met.
• Maintain accurate sales reports, pipeline updates, and revenue forecasts.
• Take initiative, solve problems independently, and adapt strategies to changing market conditions.
• Demonstrate sound judgment, strong organization, and accountability for measurable results.

WHAT YOU BRING

• A proven track record of generating new business, developing accounts, and achieving or exceeding sales targets.
• Strong prospecting skills, including cold calling, lead qualification, outreach, and closing new business.
• Excellent business acumen, with the ability to assess revenue potential, negotiate effectively, and make commercially sound decisions.
• Strong written and verbal communication, presentation, persuasion, and negotiation skills.
• A proactive, entrepreneurial, and results-driven mindset, with the ability to work independently and take ownership of outcomes.
• Strong organizational, time management, follow-up, and pipeline management skills.
• Ability to interpret sales performance, market trends, and account production to identify growth opportunities.
• Proficiency in Microsoft Office and experience with CRM systems or hotel sales platforms; experience with hotel revenue systems is an asset.
• Ability to work collaboratively with hotel leadership and operations while maintaining a strong commercial focus.
• Hotel sales experience preferred, ideally with at least two years of demonstrated success.
• A diploma or degree in Hospitality Management, Business, or a related field is an asset.

We believe that by taking care of our team members, we create a positive atmosphere that benefits both our team members and guests. We want you to love coming to work and also find that working with Northland has a positive influence on your life outside of work.

BENEFITS

• Rewards, Recognition, Team Events & Milestone Awards
• Team Member and Friends & Family Hotel Discounts
• Restaurant Dining Discounts- Moxies, CHOP, Denny’s and more!
• Discounts at Grouse Mountain & Revelstoke Mountain Resort
• Career Development, Training & Internal Promotion Opportunities
• Employee & Family Assistance Program (Mental Health, Legal & Financial Support)
• Employee Referral Bonus Program
• RRSP Matching Program
• Extended Health, Dental, Vision & Life Insurance
• Complimentary Hotel Stays
• Tuition Credit Program
• Supportive, Inclusive Workplace Culture

At Northland Properties Corporation (NPC), we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/

Submission of resume does not guarantee an interview or transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required. You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker. Applications will not be accepted via email or in person. We thank all applicants for their interest in Career opportunities with Company, however, only those applicants we wish to interview will receive a reply to their application.

NPC uses AI enabled tools to assist with application management. All hiring decisions are made by people. We do not use AI to screen, assess or select applicants for this posting. NPC is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. NPC does not discriminate on the basis of disability, veteran status or any other basis protected under federal, provincial or local laws. Accommodations are available at any stage of the recruitment process upon request. If you need support, please email [email protected]. NPC takes seriously its obligations under the Human Rights Code