Sales Manager

Sales Manager

Woodstock Mazda | Woodstock, Ontario

Expected Annual Compensation: $100,000–$140,000, including base salary and performance-based bonuses

Current Vacancy

Build the sales department of the future—and lead it.

Plaza Auto Group is a family-owned and operated business proudly serving our communities since 1956. As one of Ontario’s fastest-growing dealer groups, we are committed to creating exceptional experiences for our customers and employees. We value family, community, and supporting the professional growth of our team.

Woodstock Mazda is changing how we sell cars. We’re introducing a one-touch, customer-friendly approach: one salesperson guides each customer through the entire purchase journey, from vehicle selection to financing, protection products, and delivery. One point of contact. One seamless experience. No hand-offs.

This customer-focused approach gives each customer one primary salesperson throughout the purchase journey—from vehicle selection through financing, protection products, and delivery—with management and specialist support when needed.

Working directly with the General Manager, you will lead new and pre-owned vehicle sales performance, develop the team’s sales and financial services capabilities, and establish consistent processes that support customer satisfaction and sustainable profitability.

What We Offer

Competitive compensation: Expected annual earnings of $100,000–$140,000, consisting of base salary and performance-based bonuses.

An opportunity to shape the department: Help implement a sales model that provides a consistent customer experience and develops broader team capabilities.

Benefits: Access to dealership benefit programs, subject to eligibility and plan terms.

Training and support: Ongoing professional development, coaching, and management support.

Career growth: Opportunities for continued leadership development and advancement within Plaza Auto Group.

Community involvement: Participate in initiatives that give back to our local communities.

A supportive team environment: Join an organization that recognizes achievement, encourages collaboration, and celebrates excellence.

Key Responsibilities

Partner with the General Manager to establish and achieve new and pre-owned vehicle sales, gross profitability, and customer satisfaction objectives.

Within the One Touch sales process, maintain a consistent primary customer contact while providing appropriate management support.

Coach sales team members in vehicle selection, needs assessment, deal presentation, financing options, protection products, follow-up, and delivery.

Oversee deal desking and transaction structure, supporting accurate documentation, clear disclosures, and informed customer decisions.

Guide lender submissions and funding follow-up, ensuring activities are performed by appropriately trained and authorized team members.

Support trade appraisals, inventory acquisition, pricing, merchandising, and inventory turnover.

Use CRM reporting, sales performance indicators, and market insights to improve lead response, appointment activity, conversion, and customer retention.

Conduct regular coaching and performance discussions, establish clear expectations, and follow through on development plans.

Support recruitment, onboarding, and training in collaboration with the General Manager and Human Resources.

Address customer concerns professionally and support timely resolution.

Maintain compliance with applicable laws, OMVIC requirements, privacy obligations, manufacturer standards, and dealership policies.

Qualifications and Skills

Demonstrated automotive sales management experience, with success achieving sales, profitability, and customer satisfaction objectives.

Exposure to or experience in financing, lender requirements, deal structure, and protection products, with the ability to coach team members in these areas.

Strong deal desking, trade appraisal, pre-owned inventory, and market pricing skills.

Demonstrated ability to coach employees, communicate expectations, and support performance improvement.

Strong communication, customer service, organizational, and problem-solving skills.

Ability to prioritize competing demands, adapt to process changes, and use reporting to guide decisions.

Experience using dealership management systems, CRM tools, and digital merchandising platforms.

Current OMVIC registration in good standing.

A valid driver’s license appropriate to the vehicles operated and a driving record that meets job-related dealership insurance requirements.

Previous F&I/Financial Services Manager experience or experience implementing a One Touch sales model would be an asset.

Apply Today

Help shape the future of automotive retail at Woodstock Mazda. Submit your résumé outlining your automotive sales leadership experience and approach to team development.

Accessibility and Equal Opportunity

Plaza Auto Group is committed to equal opportunity employment and an accessible, inclusive recruitment process in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available upon request throughout the recruitment and selection process. Please contact Human Resources if you require accommodation.

Artificial Intelligence Statement

Plaza Auto Group does not use artificial intelligence (AI) to screen, assess, or select applicants for this position.