Sales Manager – Corporate Groups, SMERF and Association

Courtyard and TownePlace Suites Toronto Northeast Markham is seeking a highly motivated individual with exceptional customer service skills, a hotel industry background, strong client relationship‑building abilities, and excellent attention to detail to join our team as a Sales Manager – Corporate Groups, SMERF and Association.

ABOUT EASTON’S GROUP OF HOTELS

Looking for a career change? Join one of Canada’s most successful and multicultural Hospitality companies, that strives to take your talent to the next level. With 19 hotels owned and managed by Easton’s Group of Hotels, and a further 6 in development, your passion, collaboration, and voice will be an excellent addition to our growing Organization. As a company, we strive to provide exceptional benefits, perks, and growth opportunities to all our employees. If you have a passion for exceptional service delivery, are results driven and appreciate the recognition, Easton’s is your career partner of choice.

The Easton's team believes that excellence is achievable only in an environment that embraces and promotes Equity, Diversity & Inclusion (ED&I). Our company is challenging the way we work, think, and develop an inclusive workplace. Our commitment to ED&I allows us to achieve our vision and mission and ensure a more equitable future for all.

ABOUT THE HOTEL

Embark on a journey with Courtyard and TownePlace Suites Toronto Northeast Markham—the epitome of comfort, connectivity, and culinary delights. We are extending an invitation to you to join our exceptional team and contribute to the unparalleled experiences we offer.

Courtyard and TownePlace Suites Toronto Northeast Markham is a 299-room hotel, owned and operated by Easton's Group of Hotels. As Canada’s First Stacked dual-branded hotel, our location near Highway 404 provides seamless accessibility to Scarborough, Richmond Hill, North York, and Thornhill. Explore vibrant surroundings while delivering memorable staycations or productive business trips.

Courtyard and TownePlace Suites Toronto Northeast Markham is not just a hotel; it's a haven for both leisure and business travelers. If you are passionate about delivering exceptional service and creating cherished memories, we invite you to be part of a team that transcends expectations.

Join us for a journey where your dedication meets unparalleled hospitality, leaving an indelible mark on our guests' experiences. Let's create memorable moments together.

This hotel is operated under a license from Marriott International, Inc. or one of its affiliates.

ABOUT THE POSITION

Job Overview

The Sales Manager – Group Sales is responsible for developing and securing group business with or without meeting space across Corporate, SMERF (Social, Military, Educational, Religious, Fraternal), Association, and Trade Show markets. This role drives room night production, Meetings & Events and total revenue through proactive sales efforts, relationship management, and strategic account development.

Duties and Responsibilities

• Establish a client base of individuals, organizations, associations, social, and/or corporate businesses through direct outside and inside selling to secure business for the hotel to ensure that room night sales and revenue goal are met or exceeded. Actively prospect and qualify new business.
• Achieve personal and team goals as assigned.
• Negotiate guest room rates, meeting room rental, function space, and/or hotel services within approved booking guidelines. Accurately produce and/or review all sales contracts, rate agreements, and/or banquet/catering event orders.
• Monitor and handle inquiry calls and provide client proposals per established departmental policies and procedures.
• Work closely with other hotel departments to facilitate services agreed upon by the sales office and prospective clients. Disseminate sales-related information to other departments as appropriate.
• Arrange and conduct special events, site inspections, and off-site presentations for potential clients. Entertain clients per established company and hotel policies and guidelines.
• Conducts tours of the hotel and banquet facilities; entertains qualified potential clients per company and property policies and procedures.
• Accurately forecasts all bookings and cancellations.
• Develops and maintains relationships with key clients to produce group and/ or convention business.
• Maintain client files and update information daily per established departmental policies and procedures. Produce monthly sales-related reports and sales forecasts for assigned areas of responsibility.
• Attend and represent the hotel at trade shows and conventions and/or participate in sales trips to key feeder markets.
• Follow up with clients regularly during and after departure to ensure satisfaction and secure future bookings.
• Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include all hotel departments.
• Interact with outside contacts:
• Guests – to ensure their total satisfaction.
• Airlines, wholesalers, corporate accounts, travel agencies, ad agencies, etc. – to ensure repeat business, follow up on events and generate new business.
• Other contacts as needed (Professional organizations, community groups)
• May assist in developing and implementing sales plans.
• Perform other duties as assigned.

Qualifications and Requirements

• College or University degree plus sales or marketing-related experience in full-service hotel. Prior hotel sales experience in Sports Market is preferred.
• Must speak fluent English. Other language is an asset.
• This job requires the ability to perform the following:
  • Marketing-ding up or moving within and outside of the facility.
  • Carrying or lifting items weighing up to 25 pounds
  • Remain stationary for extended periods.
  • Handling objects
• Other:
  • Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand, and the Company.
  • Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving, and receiving instructions, and training
  • Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
  • Problem-solving, reasoning, motivating, organizational and training abilities are used often.
  • Attention to detail.
  • Ability to travel to attend workshops, tradeshows, conventions, etc.
  • May require a valid Driver’s License.
  • May be required to work nights, weekends, and/or holidays.

The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.

HEALTH AND SAFETY

Because safety is a management responsibility, managers are held directly accountable for safe work practices and control of physical hazards in their areas.

Duties and Responsibilities

• Establish and enforce all safety policies and procedures. Ensure that all employees comply with OHSA and its regulations. Correct any employee who is observed breaking a safety rule. Any employee who continues to violate safety rules should be disciplined immediately.
• Detect and eliminate, or report for correction, all physical hazards, and unsafe conditions immediately by completing a safety work order. Perform random checks every month and report deficiencies to the appropriate personnel.
• Conduct orientation for all new employees before they start work. If possible, have a member of the Health and Safety Committee meet with the new employee (as part of the orientation or later). Ensure that new employees receive instruction (verbal and written) on WHMIS, the unique hazards of their jobs, accident reporting, CPR and first aid, back injury prevention techniques, Job Safety Analysis, procedures to follow in the event of a fire, and current property safety awareness programs.
• Re-instruct all regular employees who develop unsafe work practices as soon as possible after such practices are observed.
• Ensure that all employees use or wear any equipment, protective devices or clothing required under the Health & Safety Program.
• Investigate all employee accidents thoroughly and immediately. Get the facts from the injured worker and witnesses and fill out necessary accident report forms promptly and completely. These forms should then be submitted to Human Resources for processing. Follow the accident investigation procedures included in this manual.
• Insist on immediate first aid for all employee injuries where applicable. Maintain department first aid stations.
• Identify the physical requirements of selected jobs to Human Resources to ensure effective applicant screening.
• Actively cooperate with the Health and Safety Committee. Ensure a competent and interested department representative is at all committee meetings.
• Insist on good housekeeping and enforce the “Clean as You Go” policy.
• Maintain active involvement in the accomplishment of the accident prevention and reduction objective assigned to the department. Take every precaution reasonable in the circumstances for the protection of employees.

COMPENSATION

Pay Rate

• $50,000 - $60,000 annually. Based on experience.

• Performance‑based incentive program available.

Benefits

• Health, vision, and dental coverage.

• Wellness days
• Employee social events
• On-site parking
• Discounted staff meals
• Hotel discounts at Marriott properties worldwide
• Marriott recognized training

Easton’s Group of Hotel is an equal opportunity employer committed to diversity and inclusion. We welcome all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and protected veterans’ status. Accommodation is available on request for candidates taking part in all aspects of the selection process.