Senior Consultant, Demand Generation Marketing - Digital Customer

Job Type: Temporary Contract
Work Model: Hybrid
Reference code: 135547
Primary Location: Toronto, ON
All Available Locations: Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Moncton, NB; Ottawa, ON; Regina, SK; Saint John, NB; Saskatoon, SK; St. John's, NL; Toronto, ON; Vancouver, BC; Victoria, BC; Winnipeg, MB

Our Purpose

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

By living our Purpose, we will make an impact that matters.

• Have many careers in one Firm.
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Learn from deep subject matter experts through mentoring and on the job coaching

Summary

We are seeking a Senior Consultant, Demand Generation Marketing on 1 year fixed term to support complex, high-impact B2B marketing and growth initiatives. This role sits at the intersection of strategy, demand generation, go-to-market execution, program management, and marketing operations.

The ideal candidate brings a strong consulting background and can independently take ambiguous business or marketing challenges, structure the problem, analyze data and market insights, assess options and trade-offs, and translate findings into clear recommendations for senior stakeholders.

You will help take strategic marketing initiatives from concept through execution, working across integrated campaigns, thought leadership, content programs, regional activation, marketing operations, agencies, budgets, and cross-functional teams. Success in this role requires someone who can balance strategic thinking with hands-on execution in a fast-moving, client-facing environment.

Mandatory: Minimum 1 year of direct client-facing consulting experience, demonstrated strategy experience, strong executive communication/storytelling capabilities, and the ability to operate independently in complex, fast-paced environments in a recognized consulting or advisory environment

What will your typical day look like?

As a Senior Consultant, you will operate as a self-sustaining member of a fast-paced strategy and marketing team, helping translate strategic priorities into executable demand generation programs. You may start your day reviewing campaign performance, budgets, risks, dependencies, and upcoming milestones before meeting with marketing, GTM, sales, product, regional teams, or external agencies to resolve blockers and align on priorities.

You will structure ambiguous business and marketing questions, analyze customer, campaign, financial, and operational data, assess strategic options and trade-offs, and develop executive-ready recommendations. You will manage integrated marketing programs across channels such as email, digital, social, web, thought leadership, webinars, and events while coordinating content development, agency deliverables, regional activation, localization, and marketing operations.

You will also maintain project plans, SOWs, budgets, risks, dependencies, and governance, ensuring programs remain aligned to timelines and business objectives. Throughout the engagement, you will be expected to turn complex information into concise strategic narratives and presentations that enable senior leaders to make informed decisions.

About the team

You will be part of a fast-paced, collaborative demand generation marketing team focused on driving awareness, engagement, and pipeline growth through integrated marketing initiatives. The team works closely with marketing, sales, operations, and regional stakeholders to deliver scalable campaigns that generate measurable business impact. This environment values innovation, operational excellence, strategic thinking, and a data-driven approach to marketing performance.

Enough about us, let’s talk about you

You are someone who has:

• A Bachelor’s degree in Business, Marketing, Strategy, Communications, Economics, Analytics, Engineering, or a related discipline.
• Typically 3–6 years of relevant professional experience, demonstrating Consultant/Senior Consultant-level capabilities.
• A minimum of 1 year of direct, client-facing consulting experience, ideally within management consulting, strategy consulting, marketing consulting, digital consulting, transformation, or advisory.
• Demonstrated strategy experience, including structured problem solving, market or customer analysis, GTM strategy, business cases, scenario analysis, strategic planning, or transformation.
• Experience supporting or leading B2B demand generation, integrated marketing, GTM, growth, customer strategy, or marketing transformation initiatives.
• Strong consulting-style problem solving, with the ability to take ambiguous questions, define the problem, structure the analysis, identify key insights, assess options and trade-offs, and provide actionable recommendations.
• Experience managing complex programs or workstreams involving project plans, milestones, risks, dependencies, budgets, governance, and multiple stakeholders.
• Experience coordinating integrated campaigns and marketing assets across channels such as email, web, social, digital, webinars, events, and thought leadership.
• Strong executive storytelling skills, including the ability to translate analysis into concise, decision-oriented presentations for senior leadership.
• Experience working with cross-functional stakeholders across marketing, GTM, sales, product, operations, technology, analytics, and/or regional teams.
• Strong quantitative and analytical capabilities and comfort interpreting campaign, customer, financial, and operational data.
  Advanced proficiency with PowerPoint/Google Slides and Excel/Google Sheets.
• Excellent written and verbal communication skills with confidence engaging senior client stakeholders.
• Ability to independently manage multiple priorities and operate effectively in fast-paced, ambiguous environments.

It would be great for you to have

• Experience at a recognized management, strategy, digital, marketing, or transformation consulting firm.
• Experience within B2B SaaS, cloud, technology, or professional services.
• Hands-on experience with ABM, funnel management, lead nurturing, lead scoring, MQL/SQL conversion, campaign optimization, or pipeline generation.
• Experience with marketing automation and CRM platforms such as Salesforce, Marketo, HubSpot, Pardot, or similar technologies.
• Experience managing external agencies, vendors, SOWs, contracts, and marketing budgets.
• Experience supporting global or regional marketing programs, including localization and development of reusable campaign assets or Bills of Materials.
• Experience developing and executing thought leadership and executive-level content programs.
• Experience with campaign measurement, attribution, ROI analysis, and translating performance data into strategic recommendations.
• Experience with AI-enabled marketing and productivity tools, including Gemini or equivalent enterprise AI platforms.
• Exposure to marketing transformation, customer experience transformation, change management, and organizational enablement.

Total Rewards

The salary range for this position is $58,000 - $102,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You shape how we make impact.

Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at [email protected] if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or [email protected] for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

When you apply, we will review your application using Deloitte's Global Talent Standards to ensure a consistent recruitment experience. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.