Senior Director, Marketing Enablement & Operations

Join a Challenger

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.

We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.

If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.

We can’t wait to get to know you!

The Work

We’re looking for a strategic, operationally focused marketing leader to build the operating system, capabilities and ways of working that enable modern marketing to scale.

As Senior Director, Marketing Enablement & Operations, you will define how marketing plans, executes and governs work across the enterprise. You will establish scalable processes, integrated planning practices, technology enablement, governance frameworks and operational discipline that help teams move faster, work smarter and deliver measurable business impact.

You will build, lead and evolve a multidisciplinary function spanning marketing operations, automation, CRM/email operations and enablement. As a people leader, you will attract, develop and retain top talent, create clarity and accountability across the team, and foster a culture of continuous improvement, innovation and operational excellence.

If you’re energized by building high-performing teams, driving transformation and enabling marketing through technology, automation and AI, this role offers the opportunity to shape the future of marketing within a growing enterprise.

The Core Responsibilities

Team Leadership & Capability Development

Build, lead and develop a high-performing multidisciplinary team across marketing operations, automation, CRM/email operations and enablement.

Build organizational capabilities that improve planning, delivery, governance, technology adoption and operational effectiveness across marketing.

Establish clear priorities, goals and development plans that align individual performance with enterprise objectives.

Foster a culture of innovation, accountability, collaboration and continuous improvement.

Marketing Operations & Organizational Enablement

Design and lead the enterprise marketing operating model, including planning, intake, prioritization and workflow processes.

Establish consistent ways of working that improve collaboration, accountability and execution across marketing teams.

Drive continuous improvement initiatives that increase efficiency, visibility and speed to market.

Build scalable frameworks and standards that support organizational growth and evolving business needs.

Marketing Technology Enablement, Automation & AI

Lead the marketing team’s effective use of key platforms, including CRM and email automation tools, in partnership with Technology and platform owners.

Partner with Technology and platform owners to support platform enhancements, integrations and adoption that improve marketing delivery.

Identify opportunities to automate workflows and streamline delivery processes.

Champion responsible AI enablement across marketing through capability building, governance and workflow integration.

Go-to-Market Excellence & Integrated Planning

Lead the enterprise go-to-market framework and marketing processes to maximize quality and efficiency.

Own the integrated marketing planning process and enterprise marketing calendar.

Drive alignment across brand, product, channel and partner initiatives.

Ensure resources, timelines and priorities are coordinated to support strategic objectives and divisional OKRs.

Governance, Risk & Compliance

Establish governance frameworks that support effective decision-making and marketing execution.

Lead compliance and approval processes in partnership with Legal and Compliance teams.

Ensure marketing activities adhere to regulatory requirements, corporate policies, brand standards and the responsible use of data and technology.

Support regular compliance tracking and reporting requirements.

Agency & Vendor Management

Lead agency operating models, governance and performance management.

Manage relationships with key external partners and marketing service providers.

Establish processes for resource planning, workflow management and delivery oversight.

Ensure agency partnerships deliver strong business outcomes and operational effectiveness.

Measurement & Performance

Develop operational KPIs, dashboards and reporting frameworks.

Monitor marketing effectiveness, workflow performance and team capacity.

Provide insights and recommendations that improve operational efficiency and organizational performance.

Support budgeting, resource planning and investment prioritization activities.

Let's Talk About You

10+ years of progressive leadership experience in marketing operations, business operations, marketing transformation, enablement or related functions.

Proven success building and scaling operating models within complex, matrixed organizations.

Experience leading enterprise-wide transformation, process improvement and organizational change initiatives.

Experience leading multidisciplinary teams across marketing operations, marketing technology, project delivery, automation or business enablement functions.

Demonstrated success attracting, developing and retaining high-performing technical and operational talent.

Strong understanding of integrated marketing, go-to-market execution and modern marketing practices.

Experience leading marketing operations teams that use CRM, email automation or other marketing platforms to deliver 360 campaigns and customer communications.

Financial services, regulated industry or risk-aware operating environment experience is an asset.

What we offer [For full-time permanent roles]

💰 Competitive discretionary bonus

✨ Market leading RRSP match program

🩺 Medical, dental, vision, life, and disability benefits

📝 Employee Share Purchase Plan

👶🏽 Maternity/Parental top-up while you care for your little one

🏝 Generous vacation policy and personal days

🖥 Virtual events to connect with your fellow colleagues

🎓 Professional development and comprehensive Career Development program

💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.

We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.

EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more, visit eqb.investorroom.com and eqbank.ca.