Senior Director Sales & Marketing

About the Role

The Senior Director, Sales & Marketing is a senior commercial leader responsible for accelerating Canada revenue growth, market penetration, and commercial capability build-out in a high-growth new energy business.

This role combines strategic ownership and operational execution, leading regional sales and marketing teams while building a scalable, disciplined commercial engine. The position plays a critical role in bridging Canada market dynamics with global (Asia-based) strategy, ensuring alignment, speed, and execution excellence.

Scope & Impact

• Organization scope: Regional Sales, Marketing, and Sales Operations
• Market focus: Energy Storage (ESS), EV, Battery, Industrial Energy Solutions
• Mandate: Drive revenue + build capability + scale commercial infrastructure

Key Responsibilities:

Revenue Growth & Market Expansion

• Own and deliver regional revenue targets and market share growth
• Develop and execute strategic account plans across OEMs, utilities, EPCs, and integrators
• Identify and capture new market opportunities in ESS, EV, and energy transition sectors
• Build long-term customer partnerships and ecosystem influence

Sales Leadership & Team Performance

• Lead and scale a high-performing regional commercial team
• Establish clear performance metrics, pipeline rigor, and accountability culture
• Upgrade team capability in complex sales, deal execution, and customer engagement

Go-to-Market & Marketing Strategy

• Define and execute integrated go-to-market strategy aligned with business priorities
• Strengthen brand positioning and market credibility in the U.S.
• Drive customer segmentation, product positioning, and value proposition clarity

Sales Operations & Commercial Discipline

• Build and institutionalize sales operating cadence (forecasting, pipeline reviews, CRM discipline)
• Implement KPI-driven performance management (conversion, deal velocity, margin)
• Optimize pricing strategy, contract structure, and commercial governance

Cross-Regional Leadership

• Serve as a key bridge between Canada commercial teams and global headquarters
• Align execution with global product roadmap and supply chain capabilities
• Drive cross-cultural integration to improve decision speed and execution quality

Minimum Qualifications

• Bachelor’s degree required; MBA preferred
• 10–15+ years of progressive experience in Sales, Marketing, or Commercial Leadership
• Proven track record of delivering revenue growth in a $300M–$500M scale business
• Strong experience in B2B technical / industrial sales environments
• Demonstrated capability in sales operations, forecasting, and pipeline management
• Experience operating in high-growth, fast-changing environments
• Strong leadership, executive communication, and stakeholder alignment skills

Industry Experience (Required)

• Direct experience in New Energy / Energy Storage / EV / Battery / Power Systems
• Strong preference for candidates from or with exposure to:
• Tesla
• Rivian
• Fluence
• AESC
• Sungrow Power Supply
• Trina Solar
• JinkoSolar

Preferred Qualifications

• Mandarin Chinese proficiency, or
• Proven experience working with Chinese / Asian multinational organizations
• Experience supporting U.S. market entry or rapid expansion phases
• Balanced background across sales leadership + marketing strategy
• Strong understanding of U.S. energy market, policy, and customer landscape

Leadership Expectations

• Results-Driven: Delivers revenue and execution outcomes
• Strategic & Commercial Mindset: Connects market insight to business growth
• Operational Discipline: Builds systems, not just results
• Cross-Cultural Leadership: Navigates global matrix environments effectively
• Team Builder: Develops leaders and upgrades organizational capability
• Execution Focus: Moves with speed, clarity, and accountability

Organization Context

This role leads a regional commercial organization, including:

• Sales (Key Accounts + Regional Sales)
• Marketing (Product + Market + Brand)
• Sales Operations (CRM, analytics, forecasting)

Primary objective: Build a scalable commercial engine to support Canada growth.