Senior / Lead Product Manager - New Verticals

About Baselane

Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.

We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, Affirm, Shopify, Jobber, RazorPay, and more.

This is a hybrid role, which requires two days a week in our downtown Toronto office.

Learn more at baselane.com.

About the role

At Baselane, we're building the leading financial platform for real estate investors & operators. We've started with banking and bookkeeping, but there's much more we can build and many more customers we can serve.

We're looking for an entrepreneurial Product Manager to help us drive new areas of growth. You'll explore a new customer segment, deeply understand how they operate, uncover underserved problems, and identify opportunities for Baselane to deliver meaningful value. You'll take the most promising ideas from early discovery through validation, product development, and launch, with the goal of developing our next growth opportunity.

This is a true 0-to-1 product role. You won't always have a clear roadmap, deep, established knowledge of the new customer base, or a proven solution. You'll need the curiosity to explore new adjacent markets, the business judgment to identify opportunities worth pursuing, and the ability to move quickly from insights to real products.

You'll report to the Head of Product and work closely with Co-founders, Engineering, Design, Marketing, Partnerships, and other teams across Baselane.

What you'll do

• Flesh out, validate, and execute on new opportunities. Take identified new market opportunities and customer segments to flesh out their workflows, motivations, pain points, and financial needs to deliver meaningful value for Baselane.
• Get close to customers. Lead hands-on research through interviews, workflow observations, surveys, and usability testing. Go beyond what customers say they want to uncover underlying problems, unmet needs, and opportunities others might miss.
• Evaluate and prioritize opportunities. Combine customer insights, market research, competitive analysis, and business data to assess market potential, willingness to pay, revenue opportunity, and strategic fit.
• Validate ideas quickly. Turn insights into clear hypotheses and test them through experiments, prototypes, and lightweight MVPs. Leverage AI tools to rapidly build interactive prototypes, explore solutions, and gather customer feedback before committing significant engineering resources.
• Take products from 0 to 1. Own the journey from problem definition and initial product concepts through MVP development, launch, and iteration. Work closely with Design and Engineering to turn ambiguous opportunities into simple, differentiated products.
• Find product-market fit. Define success metrics and use customer feedback, adoption, engagement, retention, and revenue signals to understand what's working. Make informed decisions about when to iterate, scale, pivot, or stop.
• Work smarter with AI and automation. Proactively use AI and automation to accelerate research, analysis, prototyping, and product development. Identify repetitive workflows that can be automated so you and your team can spend more time solving meaningful problems.
• Shape product strategy. Develop a clear point of view on which problems we should solve, who we should solve them for, and how Baselane can win. Translate your learnings into a focused product vision and roadmap.
• Bring new products to market. Partner with Marketing and cross-functional teams on positioning, launch strategy, and early customer acquisition. Use post-launch insights to refine the experience and build toward repeatable growth.
• Lead a dedicated product pod. Partner closely with dedicated Product Design and Engineering team members to drive execution, maintain momentum, and deliver high-impact results.

What you'll bring

• 5+ years of product management experience, with a strong track record of building and launching new products or expanding into new customer segments.
• Proven 0-to-1 experience. You've taken ambiguous opportunities from initial discovery through validation, launch, and iteration, ideally without an established playbook.
• Exceptional customer curiosity and research skills. You know how to enter unfamiliar industries, ask the right questions, uncover meaningful customer problems, and translate messy qualitative insights into clear product direction.
• Strong product intuition and creativity. You can look beyond existing solutions, connect customer needs to new opportunities, and envision compelling products that solve real problems.
• Strong business acumen. You can size markets, assess competitive dynamics, understand business models and unit economics, and make thoughtful decisions about where to invest.
• Excellent analytical skills. You're comfortable working hands-on with SQL, product analytics, and experimentation. You can combine qualitative and quantitative signals to validate hypotheses and make decisions.
• An AI-first, hands-on approach. You're comfortable using AI tools to independently build functional prototypes, automate workflows, accelerate analysis, and move ideas forward. You actively experiment with new tools and find ways to improve how you work.
• Strong ownership and execution. You can turn an ambiguous problem into a clear plan, build alignment, and drive products from concept to launch without needing constant direction.
• Excellent communication and collaboration. You can articulate a compelling product vision, challenge assumptions constructively, and influence cross-functional teams and leadership.

Nice to have

• Experience launching new business lines or expanding into new markets at an early-stage or high-growth company.
• Experience in fintech, proptech, financial services, or vertical SaaS.
• Experience with pricing, monetization, and go-to-market strategy for new products.
• Experience building B2B or B2C products for underserved or highly specialized customer segments.

Benefits & perks

• Competitive compensation
• Equity - Ownership in what we are building!
• Healthcare Benefits through Canada Life
• Life Insurance and Disability Coverage
• Generous time off
• Flexible working location
• Regular social events