Senior Paid Media Manager

Senior Paid Media Manager

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We’re looking for an experienced Senior Paid Media Manager to create, build, optimize and run ad campaigns across social media platforms such as Meta, TikTok and LinkedIn, plus search platforms such as Google and Microsoft Ads (Bing Ads).

This is an exciting position at a fast-moving agency aimed at always delivering best-in-class marketing services, on the cutting edge.

We’re working in a hybrid model! You will have the option to work both at home and at our awesome office in Toronto. We’re looking for someone who is located in or around the GTA with the ability to travel to our West End location.

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specializes in custom digital marketing campaigns. Our team is comprised of passionate, talented, creative and hard-working people who put our clients first. We know our work matters and go to work every day with a sense of purpose.

Team Member Traits

PERSONAL CHARACTERISTICS

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful and competitive
• Open-minded, inclusive and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
• A passion for learning and improving
• A natural problem solver that identifies solutions
• Sense of humour
• Ability to think quickly and learn fast
• Is a team player but also knows how to work independently

ABILITIES AND SKILLS

• Expertise in paid media ad platforms covering Google Ads, Meta Ads, TikTok Ads. LinkedIn, Pinterest and Amazon would be an asset.
• GA4 and GTM & tracking experience
• Strong ad copy writing skills
• Expert ability to interpret complex data, identify performance trends, and translate insights into actionable strategies.
• Capable of developing and evolving multi-channel paid media strategies that align with client goals and business objectives.
• Operates independently in planning, launching, optimizing, and reporting on campaigns with minimal oversight.
• Builds trust with clients during reporting meetings through paid media education, effective problem-solving, and data-driven storytelling.

EXPERIENCE

• 4–6+ years of paid media experience managing campaigns across multiple platforms.
• Google Ads and Meta certifications
• Proven track record of leading paid media strategy and managing client budgets exceeding six figures.

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

Campaign Management & Optimization

• Manage budgets autonomously across all campaigns, pacing spend and optimizing performance to meet client goals.
• Set up and launch new campaigns and accounts across various platforms with minimal oversight, following best practices.
• Perform campaign audits to review structure, creative, keywords, and tracking accuracy, implementing recommendations as needed.
• Continuously optimize campaigns to drive performance improvements through testing, iteration, and data-backed decision making.
• Utilize third party tools to help improve account performance by evaluating recommendations and improvements.

Technical Expertise, Communication & Leadership

• Navigate, report, and optimize campaigns across multiple ad platforms, maintaining up-to-date knowledge and certifications.
• Troubleshoot tracking and performance issues proactively, collaborating with internal teams and clients to resolve challenges.
• Communicate confidently with clients through reports, meetings, and proactive updates, strengthening relationships and retention.
• Lead internal meetings, mentor new team members, and contribute to department growth through knowledge sharing and strategic input.
• Stay informed on industry trends to identify upsell opportunities and contribute to the agency’s overall growth and profitability.

Data Analysis & Strategic Insights

• Analyze campaign and platform data using tools like Google Analytics 4 to identify performance trends and guide strategy.
• Operate independently to interpret data, develop hypotheses, and deliver actionable insights that enhance client outcomes.
• Conduct competitor research, evaluating performance, landing pages, and digital presence to uncover new opportunities.

Culture

Our office culture is one of challenging work and fun. The office features a vibrant team that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, socials and go to different industry-related events. We are looking for new teammates who add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core, and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals who appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation

• Competitive base salary range: TIA reasonably expects to offer a base salary between $70,000-$90,000 for this role. The actual offer is based on experience, skills, and role alignment.
• Progressive compensation with bonus potential each year.
• Ongoing professional development: up to $1,000/year for industry education, plus internal continuous learning initiatives
• A transit-accessible office with free onsite parking (first come, first serve!)
• Comprehensive health benefits through RBC after probation (health, dental, paramedical, mental health)
• Hybrid work model: three days in-office and two days from home
• Catered lunches three days per week, plus lots of snacks at the office
• A generous time off package: 20 vacation days + a paid holiday cooldown period + extended long weekends
• Summer Fridays: wrap mid-afternoon from late May to early September
• A Work From Anywhere policy that gives you the opportunity to work outside of the GTA for up to two weeks per year
• A vibrant, people-first culture where your ideas matter