Senior Paid Social Manager (Lead Gen and Commerce)

You will own One Core Media's paid social book: a portfolio of lead-gen and e-commerce clients led by Meta, with other paid social channels where clients need them, in verticals such as legal, home renovation, medical and D2C/Retail. You are accountable for keeping those clients, growing their spend and fees, and hitting the media KPIs each plan commits to.

You may be asked to assist with the launch and optimization of One Core's own lead generation campaigns aimed at generating appointments for our sales team. If so, part of your hours and responsibilities would shift to this work, based on business needs.

You will work with our in-house designer, external creators and vendors on a steady creative testing cadence, and with account managers on client relationships.

1. Run the paid social portfolio. Plan, launch and optimize Meta campaigns, plus other paid social channels where clients need them, to each client's media plan and budget.
2. Report and recommend. Deliver monthly client reports with clear insights and the actions planned for next month. Flag at-risk accounts and growth opportunities to account managers early, with a plan of action.
3. Run the creative testing roadmap. Brief our designer, vendors and creators; keep a steady flow of new concepts in every active account; report winners and feed learnings into the next round of briefs.
4. Keep tracking and lead quality sound. Set up and verify pixel, Conversions API and lead form to CRM flows, and catch unqualified-lead problems before they reach the client.

You will manage a mix of Tier 1 clients (spending $30K+ per month) and Tier 2/3 clients (spend between $5-15K per month on lead gen).

Success in this seat comes down to a few things, reviewed with the Head of Paid Media each quarter:

• Your clients stay with OCM, and their media spend with us grows over time based on results.

• Client budgets stay on pace with each media plan.

• Reports go out on time and lead to clear next steps.

• Every active account has a steady flow of new creative tests.

• Your time is managed well across your accounts and logged accurately weekly.

Must have

• 7+ years of hands-on paid social management, with deep Meta Ads Manager experience: builds, testing, audiences and budget pacing.

• A track record in lead generation, including Meta instant forms connected to a CRM and a way of handling unqualified leads.

• Pixel, Conversions API and conversion event setup and verification.

• Proven ability to brief, test and scale creative, mapped to top, middle and bottom of funnel.

• Agency experience running several client accounts at once, and confidence presenting results to clients when needed.

• Fluency in Cost Per Qualified Lead, Cost per Appointment, ROAS and funnel health metrics, and in building reports that lead to decisions.

Bonus

• Knowledge of HubSpot, Zoho CRM, GoHighLevel.

• Google Tag Manager or Shopify integrations.

• Third-party attribution tools such as Triple Whale, Northbeam or Wicked Reports.

• Google Ads experience or exposure (huge bonus if you ran Paid Search campaigns)

• Practical use of AI tools in reporting or creative production.

Strong bonus

• Hands-on experience with TikTok, LinkedIn, Reddit or Pinterest Ads.

• Full-time role with 3 days in office at our North York Location

• Work across legal, home renovation, medical, e-commerce and B2B clients, supported by in-house creative, account management and SEO teams.

• Regular one-on-ones with the Head of Paid Media and quarterly KPI reviews.

• Competitive compensation that includes bonuses.

• Collaborative culture of senior marketers (average experience on the team is 10+ years in the industry).

• Weekly in-office lunches, monthly team social events and upskill opportunities.

• Ability to have real impact on our client’s growth that you can feel proud of.