Senior Vice President, Sales

There is an immediate need for a Senior Vice President, Sales located in the Greater Toronto Area, Ontario (Mississauga head office; field-based across the GTA and Southern Ontario) at SupraITS. If you are a proven revenue leader who has run direct sales, channel sales, marketing, and customer success as one engine in a technology services business, and you want to own the complete revenue number for a growing, Canon-backed managed services company, then this position is for you.

Company Overview

ABOUT SUPRA ITS

Founded in 1999, Supra ITS has grown into a globally trusted IT partner, delivering world-class Managed IT, Cybersecurity, Digital Transformation, Application Services, and Business Process Outsourcing (BPO) Services. Headquartered in Mississauga, Supra ITS operates with 650+ employees worldwide, including Network Operations Centers (NOCs) in Canada and India, ensuring 24/7 IT support and seamless service delivery.

Supra ITS provides a full spectrum of IT solutions, including server and network management, private cloud, disaster recovery, service desk support, and advanced security services. With a security-first approach and SLA-driven commitments, Supra ITS takes complete ownership of IT services, allowing clients to focus on growth while ensuring uninterrupted operations.

A vendor of established track record, Supra ITS is dedicated to long-term client success through tailored, scalable IT solutions. Canon Canada’s strategic investment in Supra ITS strengthens this commitment by integrating Canon’s cutting-edge technologies with Supra’s agile IT services. This partnership fosters innovation, enhances efficiency, and accelerates digital transformation, providing customers with superior IT solutions that are scalable, secure, and customer centric.

Team Overview

This is your opportunity to join a dynamic company with a team that works very well together and has solid organized structures in place. Supra is bringing its entire revenue organization under one leader: direct and channel sales (including our Canon partnership and our Microsoft and vendor alliances), product management, marketing, and customer success, which comprises the Account Management and Customer IT Manager (CITM) teams in Canada and India. The organization sells and grows Managed IT, Cybersecurity, Cloud, Application Services, AI Services, and Business Process Outsourcing across Canada, the United States, and the United Kingdom, and works closely with the executive team and the Board.

YOU ARE!

You own a number and you build the machine that delivers it. You have led revenue organizations in managed services, cloud, or technology services, and you know how new logo sales, channel sales, marketing, and retention fit together into one predictable, forecastable revenue engine with recurring revenue at its core.

You are a channel and partner leader. You have built and scaled indirect revenue through OEMs, distributors, resellers, or strategic partners. You know how to make a partner’s sales force want to sell your services, and how to run the governance, enablement, and incentives that keep a strategic partnership delivering.

You lead leaders. You hire and develop vice presidents and directors, set clear accountabilities, run a disciplined operating cadence, and hold the team to the scorecard. You are visible in the field with customers and partners, and your people see you do the work alongside them.

The Senior Vice President, Sales owns Supra’s complete revenue number: new logo revenue, channel and partner revenue, and the retention and growth of the existing managed services base. Four leaders report to this role: the Vice President, Sales, who leads direct and channel sales, the Director of Customer Success, who leads the Account Management and CITM teams, the Director of Products, who owns the service portfolio and vendor practices, and the head of Marketing. You set the go-to-market strategy and annual revenue plan, build the sales and revenue operating system (pipeline, forecast, pricing and packaging, enablement, compensation, and scorecards), lead Supra’s most strategic customer and partner relationships personally, and represent revenue at the executive table and the Board. The role reports to the Chief Executive Officer, based in Canada.

This is an executive role based at Supra’s Mississauga head office. Supra is a hybrid workplace, but this position is expected to be with customers, partners, and the team most of the week: executive meetings with strategic customers, partner and Canon engagements, field time with the sales and customer success teams, and leadership of the weekly revenue cadence in person. Time working from home will be limited. Regular travel across Canada and to the United States is expected, with periodic travel to the United Kingdom and to Supra’s India operations. A valid driver’s licence and a valid passport are required.

Key Responsibilities Revenue Strategy And Ownership

• Own the annual revenue plan and the full revenue number: new logo bookings, channel and partner revenue, and gross and net revenue retention of the managed services base.
• Set the go-to-market strategy by segment, geography, and service line (Managed IT, Cybersecurity, Cloud, Application Services, AI Services, BPO) in partnership with the CEO and the executive team.
• Own pricing and packaging strategy for recurring and project services with Finance and Delivery.
• Deliver an accurate monthly forecast and a weekly revenue scorecard to the CEO and the Board.
  
  

Sales Leadership: Direct and Channel

• Lead the Vice President, Sales and the sales organization across direct and channel: territory and segment design, quota setting, pipeline standards, deal reviews, and win and loss discipline.
• Personally sponsor and help close Supra’s largest and most strategic pursuits.
• Build the sales playbook, qualification standards, and proposal and RFP process that make winning repeatable.
  
  

Channel and Partner Leadership

• Own Supra’s channel strategy with the Vice President, Sales, including the Canon partnership in Canada and the United States, and the Microsoft and vendor alliances that drive co-sell, incentives, and funding.
• Set partner governance: joint business plans, enablement, deal registration, incentives, executive cadences, and performance reviews with each strategic partner.
• Expand channel coverage into new partners, geographies, and service lines where the economics work.
  
  

Customer Success and Recurring Revenue

• Lead the Director of Customer Success and own the retention and growth of the existing base: renewals, net revenue retention, roadmap-led expansion, customer health, and the account management and CITM pod model in Canada and India.
• Set the handover standard from new logo sales into account management so every new customer lands with a named relationship owner and a technical co-pilot.
• Act as executive sponsor for selected strategic customers and lead saves at the executive level when required.
  
  

Product and Portfolio Leadership

• Lead the Director of Products and own the service portfolio: what Supra sells, how it is packaged and priced, and the roadmap for new offerings across Managed IT, Cybersecurity, Cloud, Application Services, AI Services, and BPO.
• Own the vendor and alliance practices that sit under Products, including the Microsoft practice, so that partner programs, incentives, and certifications translate into sellable, profitable offerings.
• Run a disciplined launch process: every new offering arrives with pricing, positioning, enablement, and a sales play before it is sold.
  
  

Marketing Leadership

• Lead the head of Marketing and own the demand generation plan, brand positioning, website and digital presence, content, events, and partner marketing across Supra’s brands and service lines.
• Tie marketing to revenue: pipeline contribution targets, lead quality standards, and a shared funnel with sales from first touch to closed and renewed.
  
  

Revenue Operations, Enablement, And Compensation

• Build and run the revenue operating system: CRM and PSA data standards, pipeline and forecast methodology, territory and account assignment, and the weekly, monthly, and quarterly cadence.
• Design sales, channel, account management, and customer success compensation plans with Finance and People and Culture; own quota and target setting.
• Own onboarding, enablement, and certification plans for the revenue organization, including vendor and Microsoft sales skilling.
  
  

Leadership, Talent, and Executive Partnership

• Hire, develop, and performance-manage the revenue leadership team; build succession for every leader seat.
• Run the revenue organization in Supra’s operating rhythm: scorecard, quarterly priorities, weekly leadership meeting, and quarterly planning.
• Partner with the COO, CFO, Delivery, and Service leaders so what Sales sells, Supra can deliver profitably, and bring the voice of the customer and the partner into executive decisions.
• Represent Supra with customers, partners, Canon, industry bodies, and the Board.
  
  

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Business, Information Technology, or a related field; an MBA is an asset.
• Minimum 15 years in technology sales and revenue leadership, including at least 7 years leading sales organizations as a Vice President or above in a managed services, cloud, or technology services company.
• Demonstrated ownership of a complete revenue number (new logo, channel, and recurring revenue retention) with a record of consistent attainment and growth.
• Proven success building and scaling indirect and channel revenue through OEM, distributor, reseller, or strategic partner relationships; experience with a Canon, Microsoft, or similar strategic alliance is a strong asset.
• Experience leading marketing, product management, and customer success functions, or a demonstrated ability to run them as part of one revenue engine.
• Experience leading teams across Canada and the United States; exposure to the United Kingdom and India is an asset.
  
  

Industry & Commercial Knowledge

• Deep understanding of managed services and recurring revenue economics: MRR, gross and net revenue retention, pricing and margin, cost to serve, and contract structures.
• Strong knowledge of the services portfolio Supra sells (Managed IT, Cybersecurity, Cloud, Microsoft 365 and Azure, Application Services, AI Services, BPO) and of how mid-market and enterprise customers buy them.
• Fluency in sales methodology, pipeline and forecast discipline, CRM and PSA platforms (ConnectWise or similar), and sales compensation design.
• Familiarity with running an organization on a scorecard-driven operating system (EOS or similar) is an asset.
  
  

Leadership & Soft Skills

• Executive presence with customers, partners, and the Board; credible with CIOs, CFOs, and owners in person.
• Proven leader of leaders: sets clear accountabilities, develops talent, and acts on performance.
• Strategic and operational in equal measure: can set the plan and run the weekly cadence that delivers it.
• Collaborative executive partner with the integrity to sell what Supra can deliver and to put the customer first.
• Excellent communication and negotiation skills; comfortable in difficult conversations with customers, partners, and team members.
  
  

Skills: partner communications,sales leadership,partner development,marketing leadership,product catalogues