Social Media Marketing Specialist

Social Media Marketing Specialist (Talent Brand & Content)

Location: Toronto, ON (Hybrid) 4 days on-site

Duration: Contract until September 2027

Rate: Up to $40/hour + 4% vacation pay

Start Date: ASAP

Extension Potential: Yes

Conversion Potential: Yes

About the Opportunity

Our client, a leading Canadian organization, is seeking a creative and detail-oriented Social Media Marketing Specialist to support talent attraction and employer branding initiatives. This role is ideal for someone who enjoys combining storytelling, content creation, social media strategy, and digital marketing to engage prospective candidates and showcase workplace culture.

You will play a key role in developing compelling social content, managing social channels, supporting recruitment marketing campaigns, and delivering insights that help drive audience engagement.

What You'll Be Doing

• Create and publish engaging social media content across multiple platforms
• Develop written content including social posts, scripts, newsletters, and promotional materials
• Support content planning, editorial calendars, and campaign execution
• Manage organic and paid social media initiatives
• Monitor community engagement and respond to platform interactions as required
• Analyze social media performance and provide recommendations based on key insights
• Collaborate with stakeholders to promote employer brand initiatives
• Maintain and update digital talent attraction channels and career-related platforms
• Participate in brainstorming sessions and help bring employee stories to life through creative content

Must-Have Qualifications

• 3+ years of experience in social media marketing, content marketing, employer branding, recruitment marketing, or a related field
• Strong writing, editing, and proofreading skills
• Hands-on experience creating content for LinkedIn, Instagram, and other social platforms
• Experience managing paid social campaigns
• Proficiency with:
• Meta Business Manager
• LinkedIn Campaign Manager
• Social media publishing tools (Sprinklr is an asset)
• Ability to analyze campaign performance metrics and optimize content accordingly
• Experience working in a corporate environment

Nice-to-Have Qualifications

• Adobe Creative Suite experience
• Graphic design and creative asset development experience
• Recruitment marketing or employer branding experience
• Experience working in Agile environments
• Familiarity with Jira and Confluence

What We're Looking For

• A creative storyteller with strong attention to detail
• Someone who can balance multiple projects and deadlines
• A self-starter who thrives in a collaborative environment
• Strong communication and stakeholder management skills
• Candidates must be able to provide a portfolio showcasing professional corporate work (school projects alone will not be considered)

Work Environment

• Team size of approximately 6 professionals
• Collaborative, supportive team culture
• Initial training and ramp-up period of 60-90 days
• Minimal external stakeholder interaction
• Primarily focused on content creation, social media management, and employer branding initiatives

Interview Process

• One virtual interview
• Camera required

If you're passionate about social media, content creation, digital storytelling, and building engaging employer brands, we'd love to hear from you.

Use AI for Hiring: Our recruitment process for this role includes the use of AI-based tools to help evaluate candidate qualifications and screen applications.

Why Kelly?

At Kelly®, we’re committed to finding rewarding opportunities that help you thrive—both professionally and personally. We partner with leading organizations across industries, connecting talented individuals to roles that fit their skills, interests, and goals. As part of the Kelly team, you’ll have access to a diverse network, ongoing career support, and resources to help you succeed. We value inclusion, respect, and work-life balance, and we offer competitive pay and benefits. Join us and discover what’s next for your career!