Social Media Marketing Specialist

We are seeking a talented and creative Social Marketing Specialist to join our client's Candidate Attraction team. In this role, you will play a key part in attracting top talent by shaping digital content, developing compelling copy, and bringing the company's culture and Employee Value Proposition to life across social channels.

This is a contract position running until September 24, 2027 (with the possibility of extension and permanent conversion). The position is based out of our client's office in Downtown Toronto, operating on an onsite model (transitioning to 4 days per week onsite).

Description

As a Social Marketing Specialist, you will be passionate about talent attraction through innovative content creation, visual storytelling, and copywriting. Whether drafting scripts to highlight colleague career milestones or designing multi-slide carousels to showcase organizational values, you will help prospective candidates understand what makes the organization an exceptional place to work. You will manage campaigns and initiatives from end-to-end—overseeing content planning, channel publishing, community engagement, and performance analysis across key talent attraction platforms.

Responsibilities

• Content Creation & Copywriting: Produce high-impact, internal and external digital content (social posts, carousels, newsletters, static imagery) that brings the company's employer brand and Employee Value Proposition to life.
• Storytelling & Scriptwriting: Brainstorm concepts and write scripts that spotlight employee stories and workplace culture.
• Channel Growth & Management: Champion growth and engagement across key corporate talent channels (LinkedIn, Instagram) through regular content scheduling, publishing, and active community management.
• Intake & Execution: Manage day-to-day creative intake requests, editorial calendars, and regular digital asset delivery.
• Channel Optimization: Support content updates across owned recruitment channels and partner platforms, including the career website, Glassdoor, Indeed, and LinkedIn.
• Analytics & Performance Reporting: Monitor and evaluate social media analytics to generate actionable insights and refine future content strategies.
• Campaign Coordination: Support both organic initiatives and targeted paid social media campaigns to drive candidate attraction.

Requirements

Must-Have Qualifications:

• 3+ years of professional social media marketing, content creation, or digital marketing experience.
• A strong professional/corporate creative portfolio demonstrating copywriting, visual storytelling, and social asset development (non-academic, real-world work required).
• Demonstrated expertise with organic social media platforms, industry best practices, and content development.
• Hands-on experience managing paid social media campaigns via LinkedIn Campaign Manager and Meta Business Manager.
• Proficiency with social media publishing and management platforms (Sprinklr preferred).
• Exceptional written communication, editing, and scriptwriting skills.

Nice-to-Have Qualifications:

• Working knowledge of graphic design and content editing software (Adobe Creative Suite).
• Prior experience in recruitment marketing, employer branding, or talent attraction.
• Experience working within Agile environments utilizing Jira and Confluence.
• Background in financial services or large corporate environments.

Ready to Apply?

If you are a creative storyteller with a passion for social media strategy and employer branding, we would love to hear from you. Apply today with your resume and a link to your creative portfolio!

Note: This posting is for existing and upcoming vacancies.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.