Social Media Specialist

ROLE: SOCIAL MEDIA SPECIALIST
TEAM: CREATOR
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

ROLE OVERVIEW

We’re looking for a social-first creative with great taste, a finger on the pulse of internet culture, and the skills to turn great ideas into great content.

The Social Media Specialist is equal parts content creator, social media manager, and creative thinker. You’ll play a hands-on role in bringing brands to life on social, from developing content ideas and producing engaging, platform-native content to coordinating UGC creators, managing social channels, and analyzing what’s working (and what’s not).

We’re looking for someone who moves fast, thinks creatively, has strong editing skills, and is constantly looking for ways to make brands’ social content better. Someone who doesn’t just follow trends but knows how to spot opportunities early and translate them into content that earns attention.

You’ll work closely with our social, creative, and creator teams, collaborating directly with clients to develop, execute, and optimize their social presence.

You’ll primarily support social content development and channel management for a tier-1 CPG client with iconic brands, with opportunities to contribute to other exciting Salt clients and projects. You’ll also support Salt’s owned social channels and content initiatives as needed.

If you’re a content creator looking to bring your skills to the agency world, we’d love to hear from you.

This is currently a hybrid opportunity, with 2 days per week in office required at our Salt Toronto Head Office.

RESPONSIBILITIES

Social Content Production & Creative Ideation

• Support and lead the development of engaging, social-first content for client brands, from initial ideation through production, editing, and publishing.
• Concept, script, shoot, and edit short-form video and static content optimized for platforms including TikTok, Instagram, Facebook, and YouTube.
• Bring fresh, proactive content ideas to the table, identifying opportunities for brands to participate in emerging trends, cultural conversations, and platform-native formats.
• Translate brand strategies and creative briefs into compelling social content that feels authentic to each platform and audience.
• Collaborate with internal creative, strategy, and account teams to bring content ideas to life.
• Continuously look for ways to elevate the quality, creativity, and effectiveness of client social content.

UGC & Creator Coordination

• Support the identification, briefing, and coordination of UGC creators to develop authentic, engaging content for client social channels.
• Manage creator deliverables, timelines, feedback, and approvals to ensure content meets creative briefs and brand standards.
• Provide clear, actionable creative direction and feedback to help creators produce stronger content.
• Identify opportunities to incorporate creator-led content and emerging social formats into ongoing brand programming.

Social Channel Management & Community Engagement

• Manage content calendars, ensuring content is organized, approved, and published accurately and on schedule.
• Schedule and publish content across client social channels using social media management platforms.
• Monitor and engage with online communities, responding to comments, questions, and conversations in a timely, on-brand manner.
• Support the development and implementation of community management guidelines and engagement strategies.
• Identify opportunities for proactive community engagement that help brands build stronger relationships with their audiences.
• Ensure all content and community interactions reflect each brand’s unique tone of voice and communication guidelines.

Analytics, Reporting & Optimization

• Monitor and analyze social content performance, identifying trends, insights, and opportunities for improvement.
• Support the development of regular performance reports, translating data into clear, actionable recommendations for clients.
• Understand key organic social metrics, including reach, impressions, engagement, engagement rate, and audience growth.
• Apply performance learnings to inform future content ideation, creative development, and channel strategies.
• Collaborate with paid media and performance teams to understand how organic and amplified content perform and identify opportunities for optimization.

Client Communication & Project Management

• Support day-to-day client communications, including content planning, creative recommendations, approvals, and performance updates.
• Confidently communicate content ideas, creative rationale, and performance insights to internal teams and clients.
• Manage multiple deliverables and timelines simultaneously, keeping projects organized and moving forward.
• Work collaboratively with internal teams while taking ownership of assigned responsibilities and deliverables.
• Support Salt’s owned social channels and internal content initiatives as needed.

Platform Fluency & Innovation

• Stay ahead of emerging social trends, platform updates, creator formats, and shifts in online culture.
• Bring a strong understanding of what makes content successful across TikTok, Instagram, Facebook, YouTube, and other relevant platforms.
• Experiment with new content formats, creative tools, and production techniques to continuously improve output.
• Explore emerging technologies, including AI-powered creative and production tools, to improve workflows and unlock new creative opportunities.

EXPERIENCE

• 2+ years of relevant experience in social media, content creation, social production, or digital marketing. Agency, brand-side, or independent content creation experience are all welcome.
• Strong hands-on content creation skills, including filming, editing, and producing engaging short-form video content.
• Proficiency with social editing tools such as CapCut, Adobe Premiere Pro, or similar platforms.
• Exceptional creative instincts, a strong visual eye, and an understanding of what makes content engaging, culturally relevant, and effective.
• Deep familiarity with major social platforms, their content formats, algorithms, and evolving best practices.
• Experience developing and managing social content calendars, including scheduling, publishing, and community management.
• Experience coordinating UGC creators or managing content production workflows is an asset.
• Strong understanding of organic social performance metrics, with the ability to interpret results and identify actionable insights.
• Experience using social media management and reporting tools such as Sprout Social, Hootsuite, or similar platforms.
• Strong written and verbal communication skills, with the ability to articulate creative ideas and collaborate effectively with clients and internal teams.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced agency environment.
• A proactive, resourceful problem-solver who takes initiative, moves quickly, and brings solutions to the table.
• Experience working with major consumer brands or within the CPG category is an asset.
• Familiarity with paid social amplification and collaboration with performance marketing teams is an asset.

PERKS & BENEFITS THAT SET US APART

We don’t just talk about balance, growth, and culture, we build for it:

• Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
• Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.
• Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
• Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
• Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
• Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

WHAT WE STAND FOR

• Salt of the Earth: We lead with humility, honesty, and heart—always.
• Do What’s Right: No shortcuts. We choose integrity over ease, every time.
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
• Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $50,000–$65,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.