Social Media Specialist (12-Month contract)

Position Title: Social Media Specialist (12-Month contract)

Employment Type: Full-time Contract | Union (Unifor)

Annual Salary Range: $68,251.09 - $74,120.61

Division: Media

Location: 2180 Yonge Street, Toronto, ON

TVO Media Education Group (TVO) is devoted to inspiring learning that changes lives and enriches communities. We are an internationally recognized digital learning organization that strives to engage, inform, and educate Ontarians of all ages.

Who we are

We are an agency of the Ontario Ministry of Education and a registered charity that contributes to learning, civic engagement, and public service media across Ontario. We provide free, trusted, and accessible educational content that can support Ontarians of all ages, regardless of background, location, or circumstance. To fulfill our mandate, TVO delivers curriculum-connected resources through TVO Learn and TVOkids, offers Ontario’s largest online high school through TVO ILC, and produces journalism, documentaries, current affairs programming, and podcasts with TVO Today that help Ontarians understand the issues shaping their communities.

Explore how donor support helps make more possible for people across Ontario with our 2025-26 Impact Report.

What we’re looking for

We are looking for an innovative Social Media Specialist to join The Rundown team! You will be the driving force behind our social media presence, ensuring we attract and retain viewers, increase watch times, and maximize the reach and impact of our content on social media platforms such as YouTube, Instagram, Bluesky, and X.

How you will make an impact

• Successfully plan, develop, and launch social media channels.
• Develop and execute strategies to grow and maintain an active social media presence.
• Engage audiences through creative content, conversation, and community management.
• Foster relationships and communication with viewers, stakeholders, and the broader public via social platforms.
• Monitor, analyze, and report on social media metrics to inform content and engagement strategies.
• Collaborate with internal teams, including media research, audience development, marketing, and communications, to ensure alignment of messaging and brand voice.
• Respond to inquiries, comments, and messages in a timely and professional manner.
• Stay current with trends, best practices, and emerging platforms in social media and digital engagement.
• Support the development and execution of promotions and special projects as needed.
• Analyze, develop, and pitch innovative social media strategies to engage audiences on platforms like YouTube and X.
• Plan and develop strategies for digital marketing campaigns, including content creation and management.
• Assess product features to identify marketing and promotional opportunities, implementing strategies to enhance outreach efforts.
• Collaborate with producers to implement strategies that expand audience reach and engagement.
• Conduct public opinion surveys to identify the interests of the audience.
• Prepare briefs and presentations when required.
• Uphold TVO's commitment to journalistic excellence by adhering to principles of fairness, transparency, and inclusivity, supporting its mission to inform and entertain Ontarians.

What you will bring to TVO

• Proven experience as a social media strategist or similar role, with a strong portfolio of successful social media campaigns.
• In-depth understanding of various social media platforms and how to leverage them for maximum engagement.
• Ability to shoot and edit short video content to share on social media platforms.
• Proficiency in designing graphics to complement video content.
• Strong grasp of principles to improve search rankings and visibility.
• Proficiency in tracking and analyzing social media metrics to inform strategy adjustments.
• Keen awareness of social media trends and best practices.
• Excellent verbal and written communication skills for engaging with our audience.
• Ability to think creatively and propose innovative solutions to boost audience engagement.
• Strong collaborative skills to work effectively with different teams.
• Ability to manage multiple projects simultaneously.
• Flexibility to adapt to changing priorities and deadlines in a fast-paced environment.
• Passion for current affairs, misinformation, and the role of media in shaping public perception.

What we offer

Working at TVO, you’ll have the opportunity to do meaningful work that impacts millions of Ontarians. You’ll belong to a diverse, tight-knit community of talented colleagues who share a passion for education. With learning at the centre of everything we do, we invest in developing our people and promoting a culture of continuous learning. You might even get to meet Polkaroo!

We hope you’ll consider joining us.

Applications will be accepted until 4:00pm on November 13, 2026.

Not sure you have everything we’re asking for, but know you can make a big impact? We encourage you to apply for consideration.

Please Note:

We are hiring for an existing vacancy on our team and expect to move forward with screening and interviewing candidates shortly after the posting closes.

The posted salary range reflects the target hiring range for the position. Final compensation will be determined based on a number of factors including qualifications, relevant experience, and internal equity.

TVO does not use artificial intelligence (AI) or automated decision‑making tools to screen, assess, or select candidates. All applications are reviewed by the hiring team.

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to [email protected].