Software Developer Customer Data Platforms

Job Description

Current work authorization for Canada is required for all openings.

You will be working on a 100% remote working model.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.

Business Overview

The Software Developer Customer Data Platforms is responsible for designing, configuring, implementing, and optimizing Adobe Experience Platform (AEP)—specifically the Real-Time CDP and Adobe Journey Optimizer (AJO). This role combines technical development, data engineering, and marketing activation expertise, building customer profiles, schemas, data pipelines, decisioning logic, and journey orchestration to enable personalized, data driven customer experiences.

The developer works closely with Marketing, CRM, Data Engineering, Digital, and IT teams to ensure Adobe Experience Cloud solutions are scalable, stable, and fully integrated with enterprise systems.

Key Accountabilities

Adobe Experience Platform (AEP) / RCDP Development

• Lead Configure and maintain AEP schemas, datasets, identities, and data ingestion workflows.
• Implement XDM-based modeling for profile and event data.
• Build ingestion pipelines using batch APIs, streaming APIs, and source connectors.
• Set up profile stitching, identity resolution, and governance policies.
• Configure Segmentation Service, including rule-based and audience streaming segmentation.
• Ensure compliance with data usage labels, privacy, and consent requirements.

Adobe Journey Optimizer (AJO) Development

• Configure and build multichannel journeys, triggers, decision logic, and conditions.
• Develop message templates (email, push, in-app, SMS) and dynamic personalization using handlebars or similar languages.
• Integrate AJO with AEP profiles, events, and decisioning logic.
• Ensure real-time event processing, journey activation, and error handling.
• Optimize journey performance, delivery rules, and orchestration logic.

Support Operations and Incident Management

• Lead any support activities for MarTech systems, overseeing incident response, root cause analysis, and timely issue resolution.
• Manage defects, enhancements, and technical requests in collaboration with the Marketing Technology product owners, MarTech Scrum team and Marketing and IT stakeholders Monitor platform health and performance; ensure adherence to SLAs, uptime requirements, and operational KPIs.
• Coordinate with IT, vendors, and business teams to resolve issues efficiently and ensure continuous improvement.

MarTech Integrations and APIs

• Build integrations between Adobe platforms and CRM, web/app analytics, data lakes, and campaign platforms.
• Use Adobe APIs (Batch/Streaming/Edge) for ingestion and journey activation.
• Configure Edge Network and Customer Journey Analytics (CJA) inputs if applicable.
• Work with engineering teams on ETL pipelines, data transformations, and API orchestration.

Technical Documentation and Governance

• Produce clear documentation: data flow diagrams, schema dictionaries, journey logic, and integration specs.
• Apply Adobe governance standards for data usage labels, privacy, access controls, and taxonomy.
• Maintain versioning for schemas, audiences, and journey logic.

Testing, Quality Assurance and Support

• Perform unit tests, integration tests, and end-to-end journey/UAT validation.
• Troubleshoot ingestion failures, segmentation issues, journey performance problems, and identity stitching concerns.
• Support production releases, incident resolution, and continuous platform optimization.

Skills, Knowledge and Experience

• Hands-on experience with Adobe Experience Platform (AEP) and Real-Time CDP.
• Strong understanding of XDM schemas, profile stitching, datasets, and identity graphs.
• Practical experience configuring Adobe Journey Optimizer journeys, events, conditions, templates, and personalization.
• Ability to read/write JSON, design data models, and configure ingestion via APIs/SDKs.
• Familiarity with Adobe Tags/Launch, AEM, or Adobe Analytics is a strong asset.
• Understanding of customer data pipelines, consent management, segmentation, and event-based activation.
• Strong problem-solving and analytical mindset.
• Ability to translate marketing needs into technical solutions.
• Excellent communication and documentation skills.
• Collaborative, able to work with cross-functional teams.

Education and Skills

• University degree, preferably in Computer Science, Engineering, Math or equivalent work experience

• 3+Yrs working with the Adobe Experience Cloud stack (AJO, RT-CDP, Adobe Analytics and CJA, Tags/Launch, data layer, Identity and Consent)
• Experience in MarTech engineering, marketing operations, or customer data orchestration.
• Experience working in Agile teams (Scrum/Kanban).

We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process as well as an AI screening tool that assists in screening and assessing applications. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow.

For this role, your total rewards include:

• Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) $101,000 - 118,000 based on your experience and qualifications.
• RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team

• Flexible working arrangements that vary based on role requirements

• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
• We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People

• Great Place To Work® Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team