Specialist - Online Advertising

Company Description

VOSKER is a North American leader in remote area surveillance.

Every day, we’re proud to help our customers keep an eye on what truly matters to them by developing solar-powered, cellular-connected cameras integrated with our exclusive platform.

In a few words, at VOSKER: we perform, we think differently, and we take care of our people. We leverage our expertise to win as a team and redefine what’s possible!

WHAT WE OFFER

• A work environment where your ideas come to life and your ambitions take flight
• A dynamic, non-routine daily life every day is different, and that’s what makes it exciting!
• A hybrid work model: work from home or from one of our offices it’s your choice
• The opportunity to work remotely from abroad for up to 3 months (90 days)
• Access to a learning platform to grow your skills on company time
• A wellness account to reimburse expenses related to your health, passions, and interests
• Free 24/7 access to online healthcare professionals and an Employee Assistance Program (EAP)
• Comprehensive group insurance including vision and dental, 50% paid by the employer
• A group RRSP with employer contributions
• Parental leave top-up for new parents
• Vacation based on your total years of professional experience

Job Description

We are looking for an Online Advertising Specialist to join our growing team. The ideal candidate is a proactive learner and a strong communicator with in-depth knowledge of sales across various paid acquisition channels and marketplaces. Reporting directly to the Lead – Online Advertising Strategy, this role will allow you to put your creative and strategic skills to use on a daily basis.

Responsibilities

Campaign Management and Optimization

• Set up, create, proactively manage, and continuously optimize acquisition campaigns across all channels (Amazon PPC & DSP, Google Ads, Meta Ads, Microsoft Ads, DOOH, ChatGPT Ads, etc.) to achieve set sales targets: ad groups, ads, keywords, bids, budgets, targeting, creatives, etc.
• Analyze and optimize campaign performance by comparing current execution strategies with new ideas and strategies to test and iterate for incremental improvements (testing, A/B testing, assets, etc.).
• Conduct keyword, competitive, and market research for each account, including the discovery of new keywords.

Reporting and Continuous Improvement

• Produce weekly and monthly performance reports, including actionable recommendations and strategic insights.
• Present actionable business insights based on campaign results to senior management.
• Contribute to improving the team's operational processes.

Content and Brand Consistency

• Contribute to the creation of visual content (statics, UGC, videos) to improve campaign performance.
• Ensure consistency and alignment with the brand identity across all creative assets.

Qualifications

Bachelor's degree (BAC)

• Experience: Minimum of 2 years of experience in PPC (Google Ads, Bing Ads, Amazon Ads)
• Additional Experience: Minimum of 2 years of experience on other acquisition channels (Meta, TikTok, DSP, etc.)
• Languages: French and/or English (spoken and written; frequent contacts outside Quebec).
• Track Record: Previous experience with major or multiple brands, with a proven history of increasing sales.
• Technical Skills: Excellent Excel and data analysis skills, with the ability to read, interpret, and leverage data to guide advertising strategies.

Ideal Profile

• Passion for e-commerce, advertising, and/or marketing.
• Strong interest in performance marketing and online sales.
• Results-oriented with an analytical mindset.
• Strong communication and presentation skills (ideas, data, results).
• Ability to solve problems creatively and independently.
• Curiosity for new technologies and industry trends.
• Comfortable in a fast-paced environment that demands high quality.
• Flexibility and ability to manage multiple priorities simultaneously.
• Positive personality with a professional demeanor (autonomy, maturity, integrity, self-discipline).
• Good knowledge of the Amazon marketplace (intermediate to advanced level in advertising, selling, optimization, and/or Amazon Pay).

Additional Information

At VOSKER, we value the uniqueness of every individual and celebrate the diversity that helps us redefine what’s possible. We foster collaboration in a healthy, inclusive work environment where all voices are heard.

If you have specific needs to make the recruitment process more accessible, don’t hesitate to reach out.

Now it’s your turn, tell us about yourself and apply today!