SPÉCIALISTE PRINCIPAL, MÉDIAS SOCIAUX – CAN

Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.

Position Overview

We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.

Key Responsibilities

Campaign Execution + Management

Execute paid social media campaigns across various lines of business

Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals

Independently troubleshoot set up and delivery errors in ads manager

Data Analysis and Insights

Analyze data and communicate proposed media recommendations to Marketing team

Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders

Strategic Planning

Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting

Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel

Develop the audience targeting strategy for campaigns using first party and third party signals

Ensure the creative, audience and media strategy are aligned with the campaign objective

Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing

Competencies

Detail-oriented resulting in flawless execution

Strong time management and organizational skills with the ability to multi-task and manage deadlines

Excellent written and verbal communication skills

In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends

Team player, able to work collaboratively cross-department and communicate with management

Naturally curious and action-oriented with an inclination to problem solve and uncover meaning

Skills

Seen as a subject matter expert by their peers

Exceptional knowledge of native Meta and Pinterest advertising platforms

Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok

Experience with product feed implementation, maintenance, and management

Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization

Direct Manager/Direct Reports

Reports to Manager, Paid Social: Sadie Jonker

Travel Requirements

N/A

Minimum Education

Bachelor in media or advertising preferred but not essential

Minimum Years Of Work Experience

1+ years experience in social media strategy and paid media execution

Minimum Leadership Experience

N/A

Certifications

Meta Blueprint desired

Other Requirements/Assets: French language is an asset

Retail industry experience is an asset

On site/ in office

Monday through Friday

1 Concorde Gate, North York

The pay range for this position is between $55,100.00 - $62,000.00